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Learning to Build a Supply Network: An Exploration of Dynamic Business Models

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  • Katy J. Mason
  • Sheena Leek

Abstract

abstract Firms are confronted with the challenge of learning how to develop and manage supply networks, which reduce their operating costs and maximize their effectiveness in the marketplace. In pursuit of such goals they are increasingly turning to the use of dynamic business models. Dynamic business models represent continuous change and therefore make firms learn constantly new and better ways of doing things. These changes are manifestations of inter‐firm knowledge transfer. The aim of this research is to explore dynamic business models as an example of inter‐firm knowledge transfer. Adopting a case study approach, we examine three components of dynamic business models – network structure, inter‐firm routines and knowledge forms – and describe their integration through a problem solving approach to building an offshore supply network. Our empirical findings suggest that dynamic business models help organizations identify and link key actors with each other (at the firm and individual level), and aid the identification and specification of appropriate knowledge types and knowledge transfer mechanisms for different actors, in different contexts.

Suggested Citation

  • Katy J. Mason & Sheena Leek, 2008. "Learning to Build a Supply Network: An Exploration of Dynamic Business Models," Journal of Management Studies, Wiley Blackwell, vol. 45(4), pages 774-799, June.
    • Handle: RePEc:bla:jomstd:v:45:y:2008:i:4:p:774-799
    DOI: 10.1111/j.1467-6486.2008.00769.x
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    Cited by:

    1. Bhatti, Waheed Akbar & Larimo, Jorma & Servais, Per, 2020. "Relationship learning: A conduit for internationalization," International Business Review, Elsevier, vol. 29(3).
    2. Hu, Baoliang, 2014. "Linking business models with technological innovation performance through organizational learning," European Management Journal, Elsevier, vol. 32(4), pages 587-595.
    3. Niccolò Pisani & Joan Enric Ricart, 2018. "Offshoring Innovation to Emerging Countries: The Effects of IP Protection and Cultural Differences on Firms’ Decision to Augment Versus Exploit Home-Base-Knowledge," Management International Review, Springer, vol. 58(6), pages 871-909, December.
    4. Chen, Chung-Jen & Hsiao, Yung-Chang & Chu, Mo-An, 2014. "Transfer mechanisms and knowledge transfer: The cooperative competency perspective," Journal of Business Research, Elsevier, vol. 67(12), pages 2531-2541.
    5. Lutz, Salla & Ellegaard, Chris, 2015. "The mobilization of supplier resources for complex projects: A case study of routines in the offshore wind turbine industry," Australasian marketing journal, Elsevier, vol. 23(2), pages 107-116.
    6. Balboni, Bernardo & Marchi, Gianluca & Vignola, Marina, 2017. "Knowledge transfer in the context of buyer–supplier relationship: An analysis of a supplier's customer portfolio," Journal of Business Research, Elsevier, vol. 80(C), pages 277-287.
    7. Niccolò Pisani & Joan Enric Ricart, 2016. "Offshoring of Services: A Review of the Literature and Organizing Framework," Management International Review, Springer, vol. 56(3), pages 385-424, June.
    8. Teller, Christoph & Kotzab, Herbert & Grant, David B., 2012. "Improving the execution of supply chain management in organizations," International Journal of Production Economics, Elsevier, vol. 140(2), pages 713-720.
    9. Brea, Edgar, 2023. "A framework for mapping actor roles and their innovation potential in digital ecosystems," Technovation, Elsevier, vol. 125(C).
    10. Tzu-Hsin Liu & Yung-Chang Hsiao, 2019. "Fitting cooperative mode in inter-organizational strategic alliance: a perspective from innovative and financial performances," The Journal of Technology Transfer, Springer, vol. 44(1), pages 73-96, February.
    11. Patrizia Di Tullio & Diego Valentinetti & Michele Antonio Rea, 2018. "Integrating The Business Model Puzzle: A Systematic Literature Review," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 9(1), pages 1-46, June.
    12. José A. Belso-Martínez, 2015. "Resources, Governance, and Knowledge Transfer in Spanish Footwear Clusters," International Regional Science Review, , vol. 38(2), pages 202-231, April.
    13. Anna-Greta Nyström & Miia Mustonen, 2017. "The dynamic approach to business models," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 123-137, December.
    14. Mooweon Rhee, 2009. "Does Reputation Contribute to Reducing Organizational Errors? A Learning Approach," Journal of Management Studies, Wiley Blackwell, vol. 46(4), pages 676-703, June.
    15. Ahrom Kang & Joongsan Oh, 2023. "The configuration and evolution of Korean automotive supply network: an empirical study based on k-core network analysis," Operations Management Research, Springer, vol. 16(3), pages 1251-1270, September.
    16. Joakim Wincent & Sergey Anokhin & Daniel Örtqvist & Erkko Autio, 2010. "Quality Meets Structure: Generalized Reciprocity and Firm‐Level Advantage in Strategic Networks," Journal of Management Studies, Wiley Blackwell, vol. 47(4), pages 597-624, June.
    17. Yung-Chang Hsiao & Chung-Jen Chen & Bou-Wen Lin & Chia-I Kuo, 2017. "Resource alignment, organizational distance, and knowledge transfer performance: the contingency role of alliance form," The Journal of Technology Transfer, Springer, vol. 42(3), pages 635-653, June.
    18. Maurizio Massaro & Andrea Moro & Ewald Aschauer & Matthias Fink, 2019. "Trust, control and knowledge transfer in small business networks," Review of Managerial Science, Springer, vol. 13(2), pages 267-301, April.
    19. Jiawen Chen & Linlin Liu, 2020. "Eco-Efficiency and Private Firms’ Relationships with Heterogeneous Public Stakeholders in China," IJERPH, MDPI, vol. 17(19), pages 1-18, September.
    20. Schmidt, Heiko M. & Santamaria-Alvarez, Sandra Milena, 2022. "Routines in International Business: A semi-systematic review of the concept," Journal of International Management, Elsevier, vol. 28(2).
    21. Muhammad Usman & Ahmed Abdul Hameed, 2017. "The Effect of Ethical Leadership on Organizational Learning: Evidence from a Petroleum Company," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 9(4), pages 1-22, December.
    22. Alberto Onetti & Antonella Zucchella & Marian Jones & Patricia McDougall-Covin, 2012. "Internationalization, innovation and entrepreneurship: business models for new technology-based firms," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 16(3), pages 337-368, August.

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