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Breaking Silence: Tactical Choices Women Managers Make in Speaking Up About Gender-Equity Issues


  • Sandy Kristin Piderit
  • Susan J. Ashford


This study examines female managers' assessments of how to speak up about the treatment of women in their organizations. Qualitative data from 172 women provide an in-depth look at their theories about the right way to sell this issue. In addition, inductive exploration of the tactics chosen by 985 other women to address gender-equity concerns yields four clusters of issue-selling tactics for this issue. We draw from these two complementary analyses to suggest implications for the future study and practice of issue selling, and for shaping organizational cultures to support gender equity. Copyright Blackwell Publishing Ltd 2003.

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  • Sandy Kristin Piderit & Susan J. Ashford, 2003. "Breaking Silence: Tactical Choices Women Managers Make in Speaking Up About Gender-Equity Issues," Journal of Management Studies, Wiley Blackwell, vol. 40(6), pages 1477-1502, September.
  • Handle: RePEc:bla:jomstd:v:40:y:2003:i:6:p:1477-1502

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    References listed on IDEAS

    1. Kathleen Cannings & Claude Montmarquette, 1991. "Managerial Momentum: A Simultaneous Model of the Career Progress of Male and Female Managers," ILR Review, Cornell University, ILR School, vol. 44(2), pages 212-228, January.
    2. Jane E. Dutton & Susan J. Ashford & Katherine A. Lawrence & Kathi Miner-Rubino, 2002. "Red Light, Green Light: Making Sense of the Organizational Context for Issue Selling," Organization Science, INFORMS, vol. 13(4), pages 355-369, August.
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    Cited by:

    1. Elisa Alt & Justin B. Craig, 2016. "Selling Issues with Solutions: Igniting Social Intrapreneurship in for-Profit Organizations," Journal of Management Studies, Wiley Blackwell, vol. 53(5), pages 794-820, July.
    2. van den Oever, Koen, 2017. "Uncharted waters : A behavioral approach to when, why and which organizational changes are adopted," Other publications TiSEM 0136c8c2-ecdd-4f82-8ca7-d, Tilburg University, School of Economics and Management.

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