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Platform Sharing in a Differentiated Duopoly

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  • Arghya Ghosh
  • Hodaka Morita

Abstract

Platform sharing across manufacturers has become common practice in the automobile industry. Although platform sharing reduces the degree of product differentiation, manufacturers can reduce their procurement costs by taking advantage of the commonality of components. We investigate this trade‐off through analyzing a model that incorporates manufacturer–supplier relationships into a differentiated duopoly model, and find an interesting inverse relationship between the advantage of platform sharing and manufacturers' costs to communicate with their potential suppliers. We also explore welfare consequences of the Internet trading exchanges by considering an extension that allows the manufacturers to jointly establish a business‐to‐business electronic marketplace.

Suggested Citation

  • Arghya Ghosh & Hodaka Morita, 2006. "Platform Sharing in a Differentiated Duopoly," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 15(2), pages 397-429, June.
    • Handle: RePEc:bla:jemstr:v:15:y:2006:i:2:p:397-429
    DOI: 10.1111/j.1530-9134.2006.00105.x
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    References listed on IDEAS

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    Cited by:

    1. Erkal, Nisvan, 2007. "Buyer-supplier interaction, asset specificity, and product choice," International Journal of Industrial Organization, Elsevier, vol. 25(5), pages 988-1010, October.
    2. Bourreau, Marc & Doğan, Pınar & Manant, Matthieu, 2016. "Size of RJVs with partial cooperation in product development," International Journal of Industrial Organization, Elsevier, vol. 46(C), pages 77-106.
    3. Bourreau, Marc & Dogan, PInar, 2010. "Cooperation in product development and process R&D between competitors," International Journal of Industrial Organization, Elsevier, vol. 28(2), pages 176-190, March.
    4. Aparicio-Fenoll, Ainhoa, 2015. "The effect of product market competition on job security," Labour Economics, Elsevier, vol. 35(C), pages 145-159.
    5. Arghya Ghosh & Hodaka Morita, 2008. "An Economic Analysis of Platform Sharing," NBER Chapters, in: Organizational Innovation and Firm Performance, pages 164-186, National Bureau of Economic Research, Inc.
    6. Ghosh, Arghya & Morita, Hodaka, 2012. "Competitor collaboration and product distinctiveness," International Journal of Industrial Organization, Elsevier, vol. 30(2), pages 137-152.
    7. Jost, Peter-J. & Süsser, Theresa, 2020. "Company-customer interaction in mass customization," International Journal of Production Economics, Elsevier, vol. 220(C).

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