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Quantifying Anti-Consumption of Private Labels and National Brands: Impacts of Poor Test Ratings on Consumer Purchases

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  • Rainer Olbrich
  • Hans Christian Jansen
  • Benedikt Teller

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  • Rainer Olbrich & Hans Christian Jansen & Benedikt Teller, 2016. "Quantifying Anti-Consumption of Private Labels and National Brands: Impacts of Poor Test Ratings on Consumer Purchases," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 145-165, March.
    • Handle: RePEc:bla:jconsa:v:50:y:2016:i:1:p:145-165
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    11. Hao Shen & Robert S. Wyer Jr., 2008. "Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(5), pages 727-737, October.
    12. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
    13. Ailawadi, Kusum L. & Beauchamp, J.P. & Donthu, Naveen & Gauri, Dinesh K. & Shankar, Venkatesh, 2009. "Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research," Journal of Retailing, Elsevier, vol. 85(1), pages 42-55.
    14. Ginger Zhe Jin & Phillip Leslie, 2003. "The Effect of Information on Product Quality: Evidence from Restaurant Hygiene Grade Cards," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 118(2), pages 409-451.
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    Cited by:

    1. Olbrich, Rainer & Jansen, Hans Christian & Hundt, Michael, 2017. "Effects of pricing strategies and product quality on private label and national brand performance," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 294-301.
    2. Stefan Hoffmann & Michael S. W. Lee, 2016. "Consume Less and Be Happy? Consume Less to Be Happy! An Introduction to the Special Issue on Anti-Consumption and Consumer Well-Being," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 3-17, March.

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