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Participatory Product Design by Using Conjoint Analysis in the Rural Financial Market of Northern Vietnam


  • Thomas Dufhues
  • Franz Heidhues
  • Gertrud Buchenrieder


Analyzing secondary and primary data (collected in 2001-2002), this paper suggests a shift in national development policies from solely promoting rural credit to supporting local savings activities. The household data (N = 260) are econometrically analyzed applying conjoint analysis (CA) methodology. The CA gave valuable insights into how to improve outreach of formal financial institutes (FFIs) by adapting the credit products to client preferences and revealed an un-attended demand for savings instruments. Due to the enormous credit outreach of the FFIs in Vietnam, it would be more efficient to launch a credit consolidation policy and to implement a reliable and sustainable deposit collection system at the village level. However, within national policymaking, a paradigm change must take place and the capability of rural households to save needs to be recognized by policy-makers. Copyright 2004 East Asian Economic Association..

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  • Thomas Dufhues & Franz Heidhues & Gertrud Buchenrieder, 2004. "Participatory Product Design by Using Conjoint Analysis in the Rural Financial Market of Northern Vietnam," Asian Economic Journal, East Asian Economic Association, vol. 18(1), pages 81-114, March.
  • Handle: RePEc:bla:asiaec:v:18:y:2004:i:1:p:81-114

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    Cited by:

    1. Dufhues, Thomas & Buchenrieder, Gertrud & Quoc, Hoang Dinh & Munkung, Nuchanata, 2011. "Social capital and loan repayment performance in Southeast Asia," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 40(5), pages 679-691.
    2. Chichaibelu, Bezawit & Waibel, Hermann, 2015. "The Interrelated Dynamics of Multiple Borrowing and Over-indebtedness among Rural Households in Thailand and Vietnam," 2015 Conference, August 9-14, 2015, Milan, Italy 211463, International Association of Agricultural Economists.
    3. Masini, Andrea & Menichetti, Emanuela, 2012. "The impact of behavioural factors in the renewable energy investment decision making process: Conceptual framework and empirical findings," Energy Policy, Elsevier, vol. 40(C), pages 28-38.
    4. Huu-Dung, Nguyen & Yeo-Chang, Youn, 2012. "Optimum harvesting time and clone choices for eucalyptus growers in Vietnam," Forest Policy and Economics, Elsevier, vol. 15(C), pages 60-69.
    5. Thomas Dufhues & Gertrud Buchenrieder & Hoang Dinh Quoc, 2012. "Social capital and loan repayment performance in Northern Vietnam," Agricultural Economics, International Association of Agricultural Economists, vol. 43(3), pages 277-292, May.
    6. Dufhues, Thomas & Buchenrieder, Gertrud, 2005. "Outreach of credit institutes and households' access constraints to formal credit in Northern Vietnam," Research in Development Economics and Policy (Discussion Paper Series) 8535, Universitaet Hohenheim, Department of Agricultural Economics and Social Sciences in the Tropics and Subtropics.
    7. World Bank, 2005. "Vietnam Business : Vietnam Development Report 2006," World Bank Other Operational Studies 8314, The World Bank.
    8. Elias, Carlos G. & Alwang, Jeffrey Roger, 2008. "Those with blue hair please step forward: An economic theory of group formation and application to Cajas Rurales in Honduras," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6527, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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