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Hábitos Alimentares Saudáveis para a Indústria Alimentar em Portugal

Author

Listed:
  • Renato Lopes da Costa

    (ISCTE BRU-Business Research Unit)

  • Isabel Miguel

    (Universidade de Coimbra)

  • Leandro Pereira

    (ISCTE)

  • Alvaro Dias

    (ISCTE)

  • Rui Gonçalves

    (PIAGET Almada)

Abstract

Embora existam vários estudos em todo o mundo que procuram identificar os hábitos alimentares saudáveis dos consumidores e os seus padrões de consumo, em Portugal este é um assunto ainda pouco explorado, o que não permite a compreensão destes padrões para referência futura quando comparado com outras realidades internacionais. Apoiado por uma amostra de 282 questionários e 15 entrevistas para fundamentar a análise actual, foi possível identificar um conjunto de informação que permitirá aos gestores do sector alimentar saudável definir quaisquer novas estratégias de acordo com a obtenção de vantagens competitivas sustentáveis para os seus negócios.

Suggested Citation

  • Renato Lopes da Costa & Isabel Miguel & Leandro Pereira & Alvaro Dias & Rui Gonçalves, 2023. "Hábitos Alimentares Saudáveis para a Indústria Alimentar em Portugal," RPER, Associação Portuguesa para o Desenvolvimento Regional, issue 66, pages 133-152, September.
    • Handle: RePEc:apd:rper00:y:2023:i:66:id:80
    DOI: 10.59072/rper.vi66.80
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