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Using State Logos To Increase Purchases Of Selected Food Products

Author

Listed:
  • Brooker, John R.
  • Eastwood, David B.

Abstract

The use of a state sponsored logo to enhance sales of locally grown or processed foods was examined at the retail level. The impact of socioeconomic variables on thirteen logo attitude statements was evaluated with a probit formulation. The results indicated that a single logo should not be used to identify both fresh and processed foods. Significantly higher proportions of respondents gave positive answers to the fresh produce statements of the logo's effects on purchase decisions and willingness-to-pay slightly higher prices than to those for processed foods.

Suggested Citation

  • Brooker, John R. & Eastwood, David B., 1989. "Using State Logos To Increase Purchases Of Selected Food Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 20(01), pages 1-9, February.
    • Handle: RePEc:ags:jlofdr:27915
    DOI: 10.22004/ag.econ.27915
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    File URL: https://ageconsearch.umn.edu/record/27915/files/20010175.pdf
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    References listed on IDEAS

    as
    1. Buse, Rueben C., 1986. "What is America Eating? Implications for Red Meat," Staff Papers 200441, University of Wisconsin-Madison, Department of Agricultural and Applied Economics.
    2. Blaylock, James & Burbee, Clark, 1985. "Consumer Demand For Eggs And Market Implications," Staff Reports 277809, United States Department of Agriculture, Economic Research Service.
    3. repec:cup:jagaec:v:18:y:1986:i:01:p:25-36_00 is not listed on IDEAS
    4. Capps, Oral, Jr., 1986. "Changes In Domestic Demand For Food: Impacts On Southern Agriculture," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 18(01), pages 1-12, July.
    5. repec:cup:jagaec:v:19:y:1987:i:02:p:183-194_02 is not listed on IDEAS
    6. repec:cup:jagaec:v:11:y:1979:i:02:p:113-120_01 is not listed on IDEAS
    7. John Adrian & Raymond Daniel, 1976. "Impact of Socioeconomic Factors on Consumption of Selected Food Nutrients in the United States," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 58(1), pages 31-38.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    2. Velandia, Margarita & Clark, Christopher D. & Lambert, Dayton M. & Davis, James A. & Jensen, Kimberly & Wszelaki, Annette & Wilcox, Michael D., 2014. "Factors Affecting Producer Participation in State-sponsored Marketing Programs: The Case of Fruit and Vegetable Growers in Tennessee," Agricultural and Resource Economics Review, Cambridge University Press, vol. 43(2), pages 249-265, August.
    3. Govindasamy, Ramu & Puduri, Venkata & Kelley, Kathleen & Simon, James E., 2012. "Increased Purchases of Locally Grown Ethnic Greens and Herbs due to Concerns about Food Miles," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(3), November.
    4. Giraud, Kelly L. & Bond, Craig A. & Bond, Jennifer Keeling, 2005. "Consumer Preferences for Locally Made Specialty Food Products Across Northern New England," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 34(2), pages 1-13, October.
    5. Fang, Xin & Huang, Hui & Leung, PingSun, 2018. "Competitiveness of local food: an empirical analysis of the tomato market dynamics," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(01).

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