IDEAS home Printed from https://ideas.repec.org/a/ags/jlofdr/27898.html

Using Customer Surveys To Promote Farmers' Markets: A Case Study

Author

Listed:
  • Eastwood, David B.

Abstract

Changing food consumption patterns indicate that food retailers need to be responsive to patrons. Consumer surveys can be used to identify changes that should be made in the management of a facility and to identify relevant promotional messages for food shoppers. A survey of shoppers at a farmers' market is used to estimate a Poisson regression of the number of trips. Results provide a basis for the outlet becoming more responsive to consumer information needs.

Suggested Citation

  • Eastwood, David B., 1996. "Using Customer Surveys To Promote Farmers' Markets: A Case Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 27(3), pages 1-8, October.
    • Handle: RePEc:ags:jlofdr:27898
    DOI: 10.22004/ag.econ.27898
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/27898/files/27030023.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.27898?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Smallwood, David M. & Blaylock, James R., 1984. "Household Expenditures for Fruits, Vegetables, and Potatoes," Technical Bulletins 157660, United States Department of Agriculture, Economic Research Service.
    2. Michael D. Creel & John B. Loomis, 1990. "Theoretical and Empirical Advantages of Truncated Count Data Estimators for Analysis of Deer Hunting in California," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(2), pages 434-441.
    3. Timothy C. Haab & Kenneth E. McConnell, 1996. "Count Data Models and the Problem of Zeros in Recreation Demand Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(1), pages 89-102.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Julie Rice, 2015. "Privilege and exclusion at the farmers market: findings from a survey of shoppers," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(1), pages 21-29, March.
    2. Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010. "Local Food Systems: Concepts, Impacts, and Issues," Economic Research Report 96635, United States Department of Agriculture, Economic Research Service.
      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    3. Govindasamy, Ramu & Zurbriggen, Marta & Italia, John & Adelaja, Adesoji O. & Nitzsche, Peter & VanVranken, Richard, 1998. "Farmers Markets: Producers Characteristics and Status of Their Businesses," P Series 36725, Rutgers University, Department of Agricultural, Food and Resource Economics.
    4. Govindasamy, Ramu & Zurbriggen, Marta & Italia, John & Adelaja, Adesoji O. & Nitzsche, Peter & VanVranken, Richard, 1998. "Farmers Markets: Consumer Trends, Preferences, and Characteristics," P Series 36722, Rutgers University, Department of Agricultural, Food and Resource Economics.
    5. Fang, Xin & Huang, Hui & Leung, PingSun, 2018. "Competitiveness of local food: an empirical analysis of the tomato market dynamics," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(01).
    6. Klotz, Jennifer-Claire V., 2001. "Farmer Direct Marketing Bibliography 2001," Research Reports 329438, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    7. Detre, Joshua D. & Mark, Tyler B. & Clark, Benjamin M., 2010. "Understanding Why College-Educated Millennials Shop at Farmers Markets: An Analysis of Students at Louisiana State University," Journal of Food Distribution Research, Food Distribution Research Society, vol. 41(3), pages 1-11, November.
    8. Curtis, Kynda R. & Yeager, Irvin & Black, Brent & Drost, Daniel & Ward, Ruby, 2014. "Market and Pricing Potential for Extended Season Fresh Produce Sales: An Intermountain West Example," Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-20, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Serge Garcia & Julien Jacob, 2010. "La valeur récréative de la forêt en France : une approche par les coûts de déplacement," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 91(1), pages 43-71.
    2. Hoyos, David & Riera, Pere, 2013. "Convergent validity between revealed and stated recreation demand data: Some empirical evidence from the Basque Country, Spain," Journal of Forest Economics, Elsevier, vol. 19(3), pages 234-248.
    3. Sarker, Rakhal & Surry, Yves R., 2003. "The Fast Decay Process In Recreational Demand Activities And The Use Of Alternative Count Data Models," Working Papers 34147, University of Guelph, Department of Food, Agricultural and Resource Economics.
    4. Abdulbaki Bilgic & Wojciech Florkowski, 2009. "The impact of license regulation on the number of recreation trips: is it worth considering?," Journal of Regulatory Economics, Springer, vol. 35(1), pages 45-69, February.
    5. Bilgic, Abdulbaki & Florkowski, Wojciech J., 2003. "Application Of Hurdle Negative Binomial Count Data Model To Demand For Black Bass Fishing In The Southeastern United States," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35079, Southern Agricultural Economics Association.
    6. Marianne Zandersen & Mette Termansen & Frank Søndergaard Jensen, 2007. "Testing Benefits Transfer of Forest Recreation Values over a Twenty-Year Time Horizon," Land Economics, University of Wisconsin Press, vol. 83(3), pages 412-440.
    7. Wai Soe Zin & Aya Suzuki & Kelvin S.-H. Peh & Alexandros Gasparatos, 2019. "Economic Value of Cultural Ecosystem Services from Recreation in Popa Mountain National Park, Myanmar: A Comparison of Two Rapid Valuation Techniques," Land, MDPI, vol. 8(12), pages 1-20, December.
    8. Upton, Vincent & Ryan, Mary & O’Donoghue, Cathal, 2014. "A spatially explicit national demand model for forest recreation in Ireland," 88th Annual Conference, April 9-11, 2014, AgroParisTech, Paris, France 170791, Agricultural Economics Society.
    9. Bhat, Gajanan & Bergstrom, John C. & Bowker, James Michael & Cordell, H. Ken, 1996. "A Proposed Methodology For Estimating Ecoregional Values For Outdoor Recreation In The United States," Faculty Series 16686, University of Georgia, Department of Agricultural and Applied Economics.
    10. John Loomis & Omer Tadjion & Philip Watson & Josh Wilson & Stephen Davies & Dawn Thilmany, 2009. "A Hybrid Individual—Zonal Travel Cost Model for Estimating the Consumer Surplus of Golfing in Colorado," Journal of Sports Economics, , vol. 10(2), pages 155-167, April.
    11. Chin-Huang Huang & Chiung-Hsia Wang, 2015. "Estimating the Total Economic Value of Cultivated Flower Land in Taiwan," Sustainability, MDPI, vol. 7(4), pages 1-19, April.
    12. Lankia, Tuija & Huhtala, Anni, 2011. "Valuation of Trips to Second Homes in the Country: Do Environmental Attributes Matter?," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114405, European Association of Agricultural Economists.
    13. Beatty, Timothy K.M. & Brozovic, Nicholas & Ward, Michael B., 2005. "Consumer Surplus Estimates and the Source of Regression Error," 2005 Annual meeting, July 24-27, Providence, RI 19477, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    14. Chin†Huang Huang, 2017. "Estimating the environmental effects and recreational benefits of cultivated flower land for environmental quality improvement in Taiwan," Agricultural Economics, International Association of Agricultural Economists, vol. 48(1), pages 29-39, January.
    15. Ovaskainen, Ville & Neuvonen, Marjo & Pouta, Eija, 2012. "Modelling recreation demand with respondent-reported driving cost and stated cost of travel time: A Finnish case," Journal of Forest Economics, Elsevier, vol. 18(4), pages 303-317.
    16. Jakus, Paul M. & Dowell, Paula & Murray, Matthew N., 2000. "The Effect Of Fluctuating Water Levels On Reservoir Fishing," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 25(2), pages 1-13, December.
    17. Timothy C. Haab, "undated". "A Utility Based Repeated Discrete Choice Model of Consumer Demand," Working Papers 9611, East Carolina University, Department of Economics.
    18. Egan, Kevin & Herriges, Joseph, 2006. "Multivariate count data regression models with individual panel data from an on-site sample," Journal of Environmental Economics and Management, Elsevier, vol. 52(2), pages 567-581, September.
    19. Erik Wallentin, 2016. "Choice of the angler," Tourism Economics, , vol. 22(6), pages 1338-1351, December.
    20. Georges Dionne & Denise Desjardins & Jean-François Angers, 2021. "Road safety for fleets of vehicles," Working Papers 21-3, HEC Montreal, Canada Research Chair in Risk Management.

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:27898. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fdrssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.