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Health Consciousness and Consumer Preferences for Holiday Turkey Attributes

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  • Widmar, Nicole J. Olynk
  • Byrd, Elizabeth S.
  • Wolf, Christopher A.
  • Acharya, Lalatendu

Abstract

An online survey of 620 respondents was utilized to elicit consumer preferences for six holiday turkey attributes (price, weight, antibiotic free, local, pasture access, and brand) related to aspects of food purchasing, including healthfulness, food safety, and treatment of animals. To explore possible relationships in consumer perceptions of holiday turkey attributes and lifestyle factors, respondents were asked about their health consciousness. Those who indicated they would consume turkey for one or more holiday meal were generally rated more health conscious. Price was the most important attribute and the preference share for price was negatively correlated with health consciousness.

Suggested Citation

  • Widmar, Nicole J. Olynk & Byrd, Elizabeth S. & Wolf, Christopher A. & Acharya, Lalatendu, 2016. "Health Consciousness and Consumer Preferences for Holiday Turkey Attributes," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(2), pages 1-15, July.
    • Handle: RePEc:ags:jlofdr:240769
    DOI: 10.22004/ag.econ.240769
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    Cited by:

    1. Bir, Courtney & Wolf, Christopher A. & Widmar, Nicole Olynk, 2020. "Dog and Cat Owner Demand for Veterinary Service Payment Plans," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 46(2), August.
    2. Andrew M. Johnson & Tahirou Abdoulaye & Bamikole Ayedun & Joan R. Fulton & Nicole J. Olynk Widmar & Akande Adebowale & Ranajit Bandyopadhyay & Victor Manyong, 2020. "Willingness to pay of Nigerian poultry producers and feed millers for aflatoxin‐safe maize," Agribusiness, John Wiley & Sons, Ltd., vol. 36(2), pages 299-317, April.

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