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The Cost of Dietary Variety: A Case of Fruit and Vegetables

Author

Listed:
  • Hatzenbuehler, Patrick L.
  • Gillespie, Jeffrey M.
  • O'Neil, Carol E.

Abstract

The 2010 Dietary Guidelines Advisory Committee and MyPyramid recommend eating a variety of vegetables and fruit; for vegetables, this recommendation is coupled with specific weekly serving recommendations. This study used a linear programming model to show the cost of increasing variety in fruit and vegetable consumption when meeting the Dietary Guidelines for Americans fruit and vegetable consumption recommendations with no within-group variety. Efficacy of efforts to promote increased dietary variety may be limited by economic disincentives associated with purchasing a greater variety of fruit and vegetables.

Suggested Citation

  • Hatzenbuehler, Patrick L. & Gillespie, Jeffrey M. & O'Neil, Carol E., 2011. "The Cost of Dietary Variety: A Case of Fruit and Vegetables," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(3), November.
  • Handle: RePEc:ags:jlofdr:139427
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    File URL: http://purl.umn.edu/139427
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    References listed on IDEAS

    as
    1. Lee, Jonq-Ying & Brown, Mark G., 1989. "Consumer Demand for Food Diversity," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 21(02), pages 47-53, December.
    2. Regmi, Anita & Unnevehr, Laurian J., 2006. "Are Diets Converging Globally? A Comparison of Trends Across Selected Countries," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(01), March.
    3. Lee, Jonq-Ying & Brown, Mark G., 1989. "Consumer Demand For Food Diversity," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 21(02), December.
    4. Godwin, Sandria L. & Tegegne, Fisseha, 2006. "Lack of Easy Accessibility as a Potential Barrier to Adequate Fruit and Vegetable Consumption by Limited-Resource Individuals," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(01), March.
    5. Hayden Stewart & J. Michael Harris, 2005. "Obstacles to Overcome in Promoting Dietary Variety: The Case of Vegetables," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 27(1), pages 21-36.
    6. Thiele, S. & Weiss, C., 2003. "Consumer demand for food diversity: evidence for Germany," Food Policy, Elsevier, vol. 28(2), pages 99-115, April.
    7. Wanki Moon & Wojciech Florkowski & Larry Beuchat & Anna Resurreccion & Pavlina Paraskova & Jordan Jordanov & Manjeet Chinnan, 2002. "Demand for food variety in an emerging market economy," Applied Economics, Taylor & Francis Journals, vol. 34(5), pages 573-581.
    8. Haines, Pamela S., 2000. "Consumer Trends In Fats And Sweets: Policy Options For Dietary Change," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(01), March.
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