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Obstacles to Overcome in Promoting Dietary Variety: The Case of Vegetables

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  • Hayden Stewart
  • J. Michael Harris

Abstract

Americans are being encouraged to consume a wider variety of vegetables. For example, the 5 A Day campaign has recently changed its message to emphasize variety. This study identifies factors influencing the variety of vegetables purchased by households. The results suggest that, if social marketing campaigns are to be revised to promote the consumption of a varied mix of vegetables, then traditional marketing campaigns may be a reasonable starting point. However, campaign designers may want to further focus on obstacles associated with household characteristics, such as children's tastes and working parents. Copyright 2005, Oxford University Press.

Suggested Citation

  • Hayden Stewart & J. Michael Harris, 2005. "Obstacles to Overcome in Promoting Dietary Variety: The Case of Vegetables," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 27(1), pages 21-36.
  • Handle: RePEc:oup:revage:v:27:y:2005:i:1:p:21-36
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2004.00205.x
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    Cited by:

    1. Chen Zhen & Justin L. Taylor & Mary K. Muth & Ephraim Leibtag, 2009. "Understanding Differences in Self-Reported Expenditures between Household Scanner Data and Diary Survey Data: A Comparison of Homescan and Consumer Expenditure Survey," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(3), pages 470-492.
    2. Drescher, Larissa S. & Goddard, Ellen W., 2008. "Observing Changes In Canadian Demand For Food Diversity Over Time," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6357, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Mousumi Das, 2014. "Measures, spatial profile and determinants of dietary diversity: Evidence from India," Indira Gandhi Institute of Development Research, Mumbai Working Papers 2014-045, Indira Gandhi Institute of Development Research, Mumbai, India.
    4. Ogundari, Kolawole, 2013. "Determinants of food-poverty states and the demand for dietary diversity in Nigeria," 2013 Fourth International Conference, September 22-25, 2013, Hammamet, Tunisia 161302, African Association of Agricultural Economists (AAAE).
    5. Harris, James Michael, 2005. "Using Nielsen Homescan Data and Complex Design Techniques to Analyze Convenience Food Expenditures," 2005 Annual meeting, July 24-27, Providence, RI 19344, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Stewart, Hayden & Blisard, Noel, 2008. "Are Lower Income Households Willing and Able To Budget for Fruits and Vegetables?," Economic Research Report 56446, United States Department of Agriculture, Economic Research Service.
    7. Braha, Kushtrim & Cupák, Andrej & Pokrivčák, Ján & Qineti, Artan & Rizov, Marian, 2017. "Economic analysis of the link between diet quality and health: Evidence from Kosovo," Economics & Human Biology, Elsevier, vol. 27(PA), pages 261-274.
    8. Rizoc, Marian & Cupak, Andrej & Pokrivcak, Jan, 2015. "Food Security and household consumption patterns in Slovakia," 2015 Conference, August 9-14, 2015, Milan, Italy 211553, International Association of Agricultural Economists.
    9. Braha, Kushtrim1mailto & Cupák, Andrej & Qineti, Artan & Pokrivčák, Ján & Rizov, Marian, 2017. "Economic analysis of the link between diet quality and health: Evidence from Kosovar micro-data," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 261150, European Association of Agricultural Economists.
    10. Pokrivcak, Jan & Cupak, Andrej & Rizov, Marian, 2015. "Household food security and consumption patterns in Central and Eastern Europe: the Case of Slovakia," 2015 Fourth Congress, June 11-12, 2015, Ancona, Italy 207287, Italian Association of Agricultural and Applied Economics (AIEAA).
    11. Tankari, Mahamadou Roufahi & Badiane, Ousmane, 2015. "Determinants of households' food diversity demand in Uganda," 2015 Conference, August 9-14, 2015, Milan, Italy 230230, International Association of Agricultural Economists.
    12. Drescher, Larissa S. & Goddard, Ellen W., 2011. "Heterogeneous Demand for Food Diversity: A Quantile Regression Analysis," 51st Annual Conference, Halle, Germany, September 28-30, 2011 114484, German Association of Agricultural Economists (GEWISOLA).
    13. C. S. Srinivasan, 2007. "Food consumption impacts of adherence to dietary norms in the United States: a quantitative assessment," Agricultural Economics, International Association of Agricultural Economists, vol. 37(2-3), pages 249-256, September.
    14. Srinivasan, Chittur S., 2006. "WHO Dietary Norms: A Quantitative Evaluation of Potential Consumption Impacts in the United States," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25292, International Association of Agricultural Economists.
    15. Adrej Cupák & Ján Pokrivčák & Marian Rizov, 2016. "Diverzifikácia spotreby potravín na Slovensku
      [Diversity of Food Consumption in Slovakia]
      ," Politická ekonomie, University of Economics, Prague, vol. 2016(5), pages 608-626.
    16. Hatzenbuehler, Patrick L. & Gillespie, Jeffrey M. & O'Neil, Carol E., 2011. "The Cost of Dietary Variety: A Case of Fruit and Vegetables," Journal of Food Distribution Research, Food Distribution Research Society, vol. 0(Number 3), pages 1-13, November.
    17. Hayden Stewart & Noel Blisard, 2008. "Who Pays More for Food?," Journal of Agricultural Economics, Wiley Blackwell, vol. 59(1), pages 150-168, February.
    18. Lara Cockx & Nathalie Francken & Hannah Pieters, 2015. "Food and nutrition security in the European Union: Overview and case studies," FOODSECURE Working papers 31, LEI Wageningen UR.

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