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An Empirical Analysis of the Determinants of Success of Food and Agribusiness E-Commerce Firms

Author

Listed:
  • Montealegre, Fernando
  • Thompson, Sarahelen R.
  • Eales, James S.

Abstract

E-commerce's value creation in agricultural and food markets will only occur to the extent that e-commerce firms exist throughout the supply chain. The problem is that e-commerce firms throughout the agricultural and food supply chain have faced a serious challenge in staying in business. Many have been forced to exit the market, and only a few have survived to develop into functional web-based businesses. The objective of this research study is to identify characteristics that are associated with successful e-commerce firms throughout the agricultural and food supply chain. Relevant e-commerce and agricultural e-commerce literature suggests several characteristics that influence the success for agricultural and food e-commerce firms. A limited-dependent variable technique, logistic regression, is used to relate websites' characteristics to their probability of survival.

Suggested Citation

  • Montealegre, Fernando & Thompson, Sarahelen R. & Eales, James S., 2007. "An Empirical Analysis of the Determinants of Success of Food and Agribusiness E-Commerce Firms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 10(01).
  • Handle: RePEc:ags:ifaamr:8168
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    File URL: http://purl.umn.edu/8168
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    References listed on IDEAS

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    1. Wheatley, W. Parker & Buhr, Brian L. & Dipietre, Dennis, 2001. "E-Commerce In Agriculture: Development, Strategy, And Market Implications," Staff Papers 13938, University of Minnesota, Department of Applied Economics.
    2. Lucking-Reiley, David, 2000. "Auctions on the Internet: What's Being Auctioned, and How?," Journal of Industrial Economics, Wiley Blackwell, vol. 48(3), pages 227-252, September.
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    Cited by:

    1. Vassalos, Michael & Lim, Kar Ho, 2016. "Farmers’ Willingness to Pay for Various Features of Electronic Food Marketing Platforms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 19(2).
    2. Vassalos, Michael & Lim, Kar Ho, 2014. "Are Food Exchange Websites the Next Big Thing in Food Marketing? A Latent Class Analysis," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170199, Agricultural and Applied Economics Association.
    3. LjuticÌ , B. Ž. & Ä urÄ‘evicÌ , D. & Ä orÄ‘evicÌ , Z. & Damnjanovic, A., 2016. "Serbian Large Agribusiness Corporations Knocking at the Door of E-Agribusiness Revolution," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 8(2), June.
    4. Zapata, Samuel D. & Carpio, Carlos E. & Isengildina-Massa, Olga & Lamie, R. David, 2013. "The Economic Impact of Services Provided by an Electronic Trade Platform: The Case of MarketMaker," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(3), December.
    5. Zapata, Samuel D. & Isengildina-Massa, Olga & Carpio, Carlos E. & Lamie, R. David, 2016. "Does E-Commerce Help Farmers’ Markets? Measuring the Impact of MarketMaker," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(2), July.

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