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Consumer Attitudes towards Genetically Modified Foods in Emerging Markets: The Impact of Labeling in Taiwan


  • Ganiere, Pierre
  • Chern, Wen S.
  • Hahn, David E.
  • Chiang, Fu-Sung


In 2001, Taiwan enacted a law for genetically modified food (GM foods) labeling. Beginning January 1st 2003, food containing more than 5% of GM ingredients must be labeled. Taiwan imports most of its soybeans from the United States. In order to assess the effects of the new policy, a telephone survey was conducted in 2002. A total of 257 interviews were completed. A typology of consumers' attitudes towards GM foods is constructed from the use of a multiple correspondence analysis and a classification method. Four profiles are identified: proponents, 52%, moderate opponents, 32.5%, extreme opponents, 12.5%, and those with no opinion, 5.5%.

Suggested Citation

  • Ganiere, Pierre & Chern, Wen S. & Hahn, David E. & Chiang, Fu-Sung, 2004. "Consumer Attitudes towards Genetically Modified Foods in Emerging Markets: The Impact of Labeling in Taiwan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 7(03).
  • Handle: RePEc:ags:ifaamr:8150

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    References listed on IDEAS

    1. W. J. Florkowski & A. H. Elnagheeb & C. L. Huang, 1998. "Risk perception and new food production technologies," Applied Economics Letters, Taylor & Francis Journals, vol. 5(2), pages 69-73.
    2. Michael Greenacre, 2008. "Correspondence analysis of raw data," Economics Working Papers 1112, Department of Economics and Business, Universitat Pompeu Fabra, revised Jul 2009.
    3. Rousu, Matthew & Huffman, Wallace & Shogren, Jason F. & Tegene, Abebayehu, 2002. "The Value of Verifiable Information in a Controversial Market: Evidence from Lab Auctions of Genetically Modified Food," Staff General Research Papers Archive 10009, Iowa State University, Department of Economics.
    4. Hallman, William K. & Metcalfe, Jennifer, 1994. "Public Perceptions Of Agricultural Biotechnology: A Survey Of New Jersey Residents," Working Papers 18170, Rutgers University, Food Policy Institute.
    5. Michael Greenacre & Rafael Pardo, 2006. "Subset Correspondence Analysis," Sociological Methods & Research, , vol. 35(2), pages 193-218, November.
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    Cited by:

    1. Kleijnen, Mirella & Lee, Nick & Wetzels, Martin, 2009. "An exploration of consumer resistance to innovation and its antecedents," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 344-357, June.
    2. Liao, Shuling & Chou, Cindy Yunhsin & Lin, Tzu-Han, 2015. "Adverse behavioral and relational consequences of service innovation failure," Journal of Business Research, Elsevier, vol. 68(4), pages 834-839.


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