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Consumer Attitudes in Germany towards Different Dairy Housing Systems and Their Implications for the Marketing of Pasture Raised Milk

Author

Listed:
  • Weinrich, Ramona
  • Kühl, Sarah
  • Zühlsdorf, Anke
  • Spiller, Achim

Abstract

There is currently much debate surrounding the housing systems for dairy cattle. Large farms, which represent a growing share of the dairy farms, prefer indoor housing systems whereas smaller farms concentrate on low-input systems by giving extended pasture access to milk cows. A consumer survey from 2013 with 1,009 German consumers dealt with consumers’ attitudes towards outdoor and indoor systems as well as quality aspects of food. A factor and a cluster analysis are used to reduce the complexity and identify different consumer clusters. The results give recommendations for farmers, constructors of animal sheds, agricultural technology and the processing dairy industry concerning strategic decisions.

Suggested Citation

  • Weinrich, Ramona & Kühl, Sarah & Zühlsdorf, Anke & Spiller, Achim, 2014. "Consumer Attitudes in Germany towards Different Dairy Housing Systems and Their Implications for the Marketing of Pasture Raised Milk," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(4), pages 1-18, November.
  • Handle: RePEc:ags:ifaamr:188715
    DOI: 10.22004/ag.econ.188715
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    File URL: http://ageconsearch.umn.edu/record/188715/files/201400158.pdf
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    References listed on IDEAS

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    2. Zander, Katrin & Hamm, Ulrich, 2010. "Welche zusätzlichen ethischen Eigenschaften ökologischer Lebensmittel interessieren Verbraucher?," Journal of International Agricultural Trade and Development, Journal of International Agricultural Trade and Development, vol. 59(4).
    3. McGarry Wolf, Marianne & Butler, Leslie J. & Martin, Adam J. & Foltz, Jeremy D., 2009. "Factors Influencing the Purchase Decision for Milk Labelled rBST-free and Organic," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(1), pages 1-5, March.
    4. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, Oxford University Press, vol. 84(3), pages 488-500.
    5. Kehlbacher, A. & Bennett, R. & Balcombe, K., 2012. "Measuring the consumer benefits of improving farm animal welfare to inform welfare labelling," Food Policy, Elsevier, vol. 37(6), pages 627-633.
    6. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
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    Citations

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    Cited by:

    1. Markova-Nenova, Nonka & Wätzold, Frank, 2017. "Fairness to dairy cows or fairness to farmers: What counts more in the preferences of conventional milk buyers for ethical attributes of milk?," MPRA Paper 83066, University Library of Munich, Germany.
    2. Spiller, Achim & von Meyer-Höfer, Marie & Sonntag, Winnie, 2016. "Gibt es eine Zukunft für die moderne konventionelle Tierhaltung in Nordwesteuropa?," Department of Agricultural and Rural Development (DARE) Discussion Papers 260780, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development (DARE).
    3. Gauly, Sarah & Müller, Andreas & Spiller, Achim, 2017. "Uncovering strategies of hidden intention in multi-stakeholder initiatives: the case of pasture-raised milk," Department of Agricultural and Rural Development (DARE) Discussion Papers 260768, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development (DARE).
    4. Spiller, Achim & von Meyer-Höfer, Marie & Sonntag, Winnie, 2016. "Gibt es eine Zukunft für die moderne konventionelle Tierhaltung in Nordwesteuropa?," DARE Discussion Papers 1608, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    5. repec:bla:jageco:v:68:y:2017:i:2:p:553-578 is not listed on IDEAS
    6. repec:eee:agisys:v:165:y:2018:i:c:p:230-239 is not listed on IDEAS
    7. Heise, Heinke & Gieseke, Daniel, 2018. "Gesagt, Getan? Zusammenhang Zwischen Einstellung Und Persönlichen Merkmalen Der Landwirte Und Dem Tierwohl-Niveau Auf Milchviehbetrieben," 58th Annual Conference, Kiel, Germany, September 12-14, 2018 275897, German Association of Agricultural Economists (GEWISOLA).
    8. repec:ags:jlaare:273451 is not listed on IDEAS
    9. Gauly, Sarah & Kühl, Sarah & Spiller, Achim, 2017. "Uncovering strategies of hidden intention in multi-stakeholder initiatives: The case of pasture-raised milk," DARE Discussion Papers 1704, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    10. Schaak, H. & Musshoff, O., 2018. "Are public preferences for pasture landscapes heterogeneous? Results of a discrete choice experiment in Germany," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277213, International Association of Agricultural Economists.

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