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The Hypothetical Free-Rider Deficit In The Demand For Farm Animal Welfare Labeled Meat

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  • Uehleke, Reinhard
  • Hüttel, Silke

Abstract

This contingent valuation survey examines the stated demand for a farm animal welfare label in Germany. Demand is assessed in an individual and a collective decision framing. The collective decision framing has significant influence on stated demand and the probability to choose labelled meat products, indicating the possibility of free rider behavior by meat consumers. Furthermore, the study reveals that determinants for the choice of labelled meat vary across decision situation. For example, while normative demeanor is important in both frames, expected better taste is important in the individual purchase situation and income is important in the collective decision situation also after controlling for normative attitudes.

Suggested Citation

  • Uehleke, Reinhard & Hüttel, Silke, 2016. "The Hypothetical Free-Rider Deficit In The Demand For Farm Animal Welfare Labeled Meat," 56th Annual Conference, Bonn, Germany, September 28-30, 2016 244866, German Association of Agricultural Economists (GEWISOLA).
  • Handle: RePEc:ags:gewi16:244866
    DOI: 10.22004/ag.econ.244866
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    References listed on IDEAS

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    1. Carlsson, Fredrik & Grykblom, Peter & Lagerkvist, Carl Johan, 2007. "Farm Animal Welfare - Testing for Market Failure," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 39(1), pages 1-13, April.
    2. Tonsor, Glynn T. & Olynk, Nicole & Wolf, Christopher, 2009. "Consumer Preferences for Animal Welfare Attributes: The Case of Gestation Crates," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 41(3), pages 713-730, December.
    3. Johansson-Stenman, Olof & Svedsäter, Henrik, 2012. "Self-image and valuation of moral goods: Stated versus actual willingness to pay," Journal of Economic Behavior & Organization, Elsevier, vol. 84(3), pages 879-891.
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    5. Giuseppe Nocella & Lionel Hubbard & Riccardo Scarpa, 2010. "Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 32(2), pages 275-297.
    6. Carlsson, Fredrik & Frykblom, Peter & Lagerkvist, Carl Johan, 2007. "Farm Animal Welfare—Testing for Market Failure," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 39(1), pages 61-73, April.
    7. Kehlbacher, A. & Bennett, R. & Balcombe, K., 2012. "Measuring the consumer benefits of improving farm animal welfare to inform welfare labelling," Food Policy, Elsevier, vol. 37(6), pages 627-633.
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    Keywords

    Agricultural and Food Policy; Demand and Price Analysis; Marketing;
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