IDEAS home Printed from
   My bibliography  Save this article

Gender norms and the marketing of seeds and ware potatoes in Malawi


  • Mudege, Netsayi N
  • Kapalasa, Eliya
  • Chevo, Tafadzwa
  • Nyekanyeka, Ted
  • Demo, Paul


Gender dynamics shape and influence the nature of participation in, as well as the ability to benefit from, seed and ware potato markets in Malawi. 35 sex-disaggregated focus group discussions with farmers and 4 interviews with extension officers were conducted in Dedza and Ntcheu districts. Data on seed marketing and purchase, ware potato marketing, affordability, marketing decisions, and clients, as well as social norms and values that influence market participation by men and women were collected and analyzed using the Real Markets Approach focusing on social relations within markets. Results demonstrate that agricultural market interventions that do not address underlying social structures—such as those related to gender relations and access to key resources—will benefit one group of people over another; in this case men over women.

Suggested Citation

  • Mudege, Netsayi N & Kapalasa, Eliya & Chevo, Tafadzwa & Nyekanyeka, Ted & Demo, Paul, 2015. "Gender norms and the marketing of seeds and ware potatoes in Malawi," Journal of Gender, Agriculture and Food Security (Agri-Gender), Africa Centre for Gender, Social Research and Impact Assessment, vol. 1(2).
  • Handle: RePEc:ags:afgend:246048
    DOI: 10.22004/ag.econ.246048

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item

    References listed on IDEAS

    1. Langyintuo, Augustine S. & Mwangi, Wilfred & Diallo, Alpha O. & MacRobert, John & Dixon, John & Bänziger, Marianne, 2010. "Challenges of the maize seed industry in eastern and southern Africa: A compelling case for private-public intervention to promote growth," Food Policy, Elsevier, vol. 35(4), pages 323-331, August.
    2. Zeller, Manfred & Diagne, Aliou & Mataya, Charles, 1997. "Market access by smallholder farmers in Malawi," FCND discussion papers 35, International Food Policy Research Institute (IFPRI).
    3. Chamberlin, Jordan & Jayne, T.S., 2013. "Unpacking the Meaning of ‘Market Access’: Evidence from Rural Kenya," World Development, Elsevier, vol. 41(C), pages 245-264.
    4. Bernard, Tanguy & Spielman, David J., 2009. "Reaching the rural poor through rural producer organizations? A study of agricultural marketing cooperatives in Ethiopia," Food Policy, Elsevier, vol. 34(1), pages 60-69, February.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Lilian Nkengla-Asi & Favour Eforuoku & Olamide Olaosebikan & Temitope Adejoju Ladigbolu & Delphine Amah & Rachid Hanna & P. Lava Kumar, 2021. "Gender Roles in Sourcing and Sharing of Banana Planting Material in Communities with and without Banana Bunchy Top Disease in Nigeria," Sustainability, MDPI, vol. 13(6), pages 1-14, March.
    2. Noor Sembiring, 2019. "Improving the Income of Wood Potatoes (Manihot Utilissima l.) in Medan," International Journal of Economics and Financial Issues, Econjournals, vol. 9(1), pages 147-150.
    3. Tsusaka, Takuji W. & Orr, Alastair & Msere, Harry W. & Homann-KeeTui, Sabine & Maimisa, Penias & Twanje, Gift H. & Botha, Rosemary, 2016. "Do Commercialization and Mechanization of a “Women’s Crop” Disempower Women Farmers? Evidence from Zambia and Malawi," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235885, Agricultural and Applied Economics Association.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pieter Rutsaert & Jordan Chamberlin & Kevin Ong’are Oluoch & Victor Ochieng Kitoto & Jason Donovan, 2021. "The geography of agricultural input markets in rural Tanzania," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 13(6), pages 1379-1391, December.
    2. Rutsaert, Pieter & Donovan, Jason & Kimenju, Simon, 2021. "Demand-side challenges to increase sales of new maize hybrids in Kenya," Technology in Society, Elsevier, vol. 66(C).
    3. Erika Ribašauskienė & Diana Šumylė & Artiom Volkov & Tomas Baležentis & Dalia Streimikiene & Mangirdas Morkunas, 2019. "Evaluating Public Policy Support for Agricultural Cooperatives," Sustainability, MDPI, vol. 11(14), pages 1-15, July.
    4. Hugo De Groote & Nilupa S. Gunaratna & Monica Fisher & E. G. Kebebe & Frank Mmbando & Dennis Friesen, 2016. "The effectiveness of extension strategies for increasing the adoption of biofortified crops: the case of quality protein maize in East Africa," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 8(6), pages 1101-1121, December.
    5. Kifle T. Sebhatu & Fatemeh Taheri & Tekeste Berhanu & Miet Maertens & Steven Van Passel & Marijke D'Haese, 2021. "Beyond focus: Exploring variability of service provision of agricultural cooperatives," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 92(2), pages 207-231, June.
    6. Salifu, Adam & Francesconi, Gian Nicola & Kolavalli, Shashidhara, 2010. "A review of collective action in rural Ghana," IFPRI discussion papers 998, International Food Policy Research Institute (IFPRI).
    7. Nawab Khan & Ram L. Ray & Hazem S. Kassem & Muhammad Ihtisham & Badar Naseem Siddiqui & Shemei Zhang, 2022. "Can Cooperative Supports and Adoption of Improved Technologies Help Increase Agricultural Income? Evidence from a Recent Study," Land, MDPI, vol. 11(3), pages 1-18, March.
    8. Baylis, Kathy & Mallory, Mindy & Songsermsawas, Tisorn, 2015. "Effects of credit and market access on farm gate prices in India," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205434, Agricultural and Applied Economics Association.
    9. Derek Headey & David Stifel & Liangzhi You & Zhe Guo, 2018. "Remoteness, urbanization, and child nutrition in sub‐Saharan Africa," Agricultural Economics, International Association of Agricultural Economists, vol. 49(6), pages 765-775, November.
    10. Fredrick Bagamba & Proscovia R. Ntakyo & Geoffrey Otim & David J. Spielman & Bjorn Van Campenhout, 2023. "Policy and performance in Uganda's seed sector: Opportunities and challenges," Development Policy Review, Overseas Development Institute, vol. 41(3), May.
    11. Stefano Ciliberti & Angelo Frascarelli & Gaetano Martino, 2020. "Drivers of participation in collective arrangements in the agri‐food supply chain. Evidence from Italy using a transaction costs economics perspective," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 91(3), pages 387-409, September.
    12. Aga, B.K. & Tesfay, G.B., 2018. "How Should Rural Financial Cooperatives Be Best Organized? Evidence from Ethiopia," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277735, International Association of Agricultural Economists.
    13. Joachim Vandercasteelen & Seneshaw Tamru & Bart Minten & Johan Swinnen, 2017. "Secondary towns, agricultural prices, and intensification: Evidence from Ethiopia," LICOS Discussion Papers 39317, LICOS - Centre for Institutions and Economic Performance, KU Leuven.
    14. Minten, Bart & Stifel, David & Tamru, Seneshaw, 2012. "Structural transformation in Ethiopia: Evidence from cereal markets:," ESSP working papers 39, International Food Policy Research Institute (IFPRI).
    15. Dinesh Dhakal & David O’Brien & Peter Mueser, 2021. "Government Policy and Performance of Agricultural Cooperatives: A Case Study in Chitwan District, Nepal," Sustainability, MDPI, vol. 13(21), pages 1-20, November.
    16. Kumse, Kaittisak & Suzuki, Nobuhiro & Sato, Takeshi & Demont, Matty, 2021. "The spillover effect of direct competition between marketing cooperatives and private intermediaries: Evidence from the Thai rice value chain," Food Policy, Elsevier, vol. 101(C).
    17. Bravo-Ureta, Boris E. & Cocchi, Horacio & Solís, Daniel, 2006. "Adoption of Soil Conservation Technologies in El Salvador: A Cross-Section and Over-Time Analysis," IDB Publications (Working Papers) 2894, Inter-American Development Bank.
    18. Abate, G. T., 2013. "Impact of agricultural cooperatives on smallholders\u2019 technical efficiency: evidence from Ethiopia," IWMI Working Papers H045831, International Water Management Institute.
    19. Rodrigo, Maria F., 2012. "Do cooperatives benefit the poor? Evidence from Ethiopia," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 130545, Agricultural and Applied Economics Association.
    20. James Wangu & Ellen Mangnus & A. C. M. (Guus) van Westen, 2021. "Recognizing Determinants to Smallholders’ Market Orientation and Marketing Arrangements: Building on a Case of Dairy Farming in Rural Kenya," Land, MDPI, vol. 10(6), pages 1-16, May.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:afgend:246048. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.