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Fluid milk consumption in urban Qingdao, China

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Author Info

  • Bai, Junfei
  • Wahl, Thomas I.
  • McCluskey, Jill J.

Abstract

This study relates the social-demographic characteristics of urban Chinese consumers to their consumption of fluid milk. A Tobit model is estimated drawing on individual consumer survey data collected in urban Qingdao in China in 2005. The major results of this study indicate that fluid milk consumption in urban Qingdao is much higher compared to China’s national level. The effect of increased income on milk consumption is positive, as expected. The expansion of modern food retailers also appears to play a positive role by facilitating consumers’ fluid milk consumption and influencing their food shopping patterns. The young and old consume significantly more fluid milk than the middle-aged. Health consciousness of the elderly and the openness of youth to new foods appear to be fuelling these consumption patterns. If the findings of this study apply to other urban regions in China, then as urbanisation continues so also will the trend of increasing fluid milk consumption in China.

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Bibliographic Info

Article provided by Australian Agricultural and Resource Economics Society in its journal Australian Journal of Agricultural and Resource Economics.

Volume (Year): 52 (2008)
Issue (Month): 2 (June)
Pages:

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Handle: RePEc:ags:aareaj:118535

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Related research

Keywords: China; fluid milk consumption; market participation; Qingdao; Food Consumption/Nutrition/Food Safety;

References

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Cited by:
  1. Jin, Yanhong H. & Lin, Liguo & Yao, Lan, 2011. "Do Consumers Trust the National Inspection Exemption Brands? Evidence from Infant Formula in China," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103766, Agricultural and Applied Economics Association.
  2. Qingbin Wang & Robert Parsons & Guangxuan Zhang, 2010. "China's dairy markets: trends, disparities, and implications for trade," China Agricultural Economic Review, Emerald Group Publishing, vol. 2(3), pages 356-371, September.

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