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Content
2023
- 147-172 What’s the Big Idea? The Crossroads Between Investment and IP
In: Intellectual Property Management for Start-ups
by David Durand & Cédrick Mulcair
- 147-175 Archetypes and Colours: Findings of a Quantitative Study and Their Relevance for Start-Up Brands
In: Entrepreneurship in the Digital Era
by Jens U. Pätzmann & Claudius Kübler
- 149-177 Pricing Process Part 3: Structure (3a: Price Differentiation)
In: Digital Pricing
by Frank Frohmann
- 149-179 Ecosystem Leverage
In: Cultivating Organizational Excellence
by Albert Ferdinand Aalders
- 151-181 Dynamics of Digital Content Consumption and Social Norm
In: Social Influence on Digital Content Contribution and Consumption
by Xuejing Ma
- 153-161 Tandem Mode of Strategic Problem-Solving
In: Strategy Praxis
by George Tovstiga
- 153-162 Moses: Digital Intelligence Empowers More Than 10,000 Express Outlets to Solve the Last 100 M Delivery Problem
In: Innovation of Digital Economy
by Shuai Gao & Junfeng Lu & Bin Chen & Shaoqing Zheng
- 153-163 Sustaining Lean
In: Lean Management for Small and Medium Sized Enterprises
by Ganesh Mahadevan & Kalyana C. Chejarla
- 153-163 Policy Resistance: Rebound Effect and Other Fixes that Fail
In: Managing Complexity in Social Systems
by Christoph E. Mandl
- 153-165 Ethics in Projects
In: Managing People in Projects for High Performance
by Upasna A. Agarwal & Karuna Jain & Vittal Anantatmula & Sankaran Shankar
- 153-169 Meaningful Marketing Content for Automotive Customer: A Process Guide for Modular, Buyer Persona Centric, and Channel Optimized Content Creation
In: Digital Marketing in the Automotive Electronics Industry
by Anup Shukla & Alexander Schwertlein & Uli Schneider
- 155-159 Quality Management on the Demand Side
In: Virtual and Innovative Quality Management Across the Value Chain
by Marc Helmold
- 155-178 Reference Class Forecasting
In: The Illusion of Control
by Mario Vanhoucke
- 155-180 Blockchain Supply Chain Management and Supply Chain Sustainability
In: Blockchain Driven Supply Chain Management
by Muhammad Rahies Khan & Mustafa Rehman Khan & Kesavan Nallaluthan
- 157-171 Managing Global Supply Chain
In: Business Opportunities and Risks in China
by Tracy Dathe & Volker Müller & Marc Helmold
- 157-180 Moments as a Coach
In: Moments of Leadership
by Hanspeter Zürcher
- 159-166 New Finance of Digintelligence
In: How Digital Intelligence Drives Business Growth
by Dongying Hong
- 159-176 Valid Customer Data: The Foundation for Omni-channel Marketing
In: Marketing and Sales Automation
by Simone Braun & Andreas Heißler
- 159-182 How Does a CDO Execute Digital Transformation?
In: Methodology for Digital Transformation
by Xiaodong Ma
- 159-182 Market Power and Market Value Creation
In: Strategic Management Accounting in a Network Economy
by Wingsun Li
- 161-167 Leadership in Quality Management
In: Virtual and Innovative Quality Management Across the Value Chain
by Marc Helmold
- 161-173 Co-creation: The Role of Leadership and HR
In: Co-Creation Mindset
by Georg Michalik
- 161-173 Basic Concepts
In: Management Innovation and Big Data
by Zheng Qin & Yan Li & Yinzhou Yang
- 163-169 YI Group: Three Sectors to Create an Internet Medical Ecosystem
In: Innovation of Digital Economy
by Jie Zhang & Xiaolin Ding & Yanjun Lu & Runbo Wang & Yizhen Wang
- 163-206 Strategic Options: Formation, Evaluation, and Selection
In: Strategy Praxis
by George Tovstiga
- 165-171 Limits to Growth and Attractiveness Principle
In: Managing Complexity in Social Systems
by Christoph E. Mandl
- 165-178 Beyond Lean
In: Lean Management for Small and Medium Sized Enterprises
by Ganesh Mahadevan & Kalyana C. Chejarla
- 167-176 New Logistics with Digintelligence
In: How Digital Intelligence Drives Business Growth
by Wenya Yang
- 167-185 5G+ Smart Steel
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 167-198 Tax Review—Direct Tax
In: Hybrid Annuity Model (HAM) of Hybrid Public-Private Partnership Projects
by Abhinav Mittal & Puneet Agrawal & Shuchi Agrawal
- 169-174 Transformation and Change Management in QM
In: Virtual and Innovative Quality Management Across the Value Chain
by Marc Helmold
- 171-183 The Rapid Rise of Social E-commerce Pinduoduo—An Analysis of Its Business Model
In: Innovation of Digital Economy
by Peiqiang Li & He Hu
- 171-188 In Pursuit of a Scalable Channel Optimization in B2B
In: Digital Marketing in the Automotive Electronics Industry
by Eric Siegel & Uli Schneider
- 173-180 Diffusion of Innovations: Spreading New Ideas and Technology
In: Managing Complexity in Social Systems
by Christoph E. Mandl
- 173-183 Service Industry in China
In: Business Opportunities and Risks in China
by Tracy Dathe & Volker Müller & Marc Helmold
- 173-189 Intellectual Property-Backed Financing
In: Intellectual Property Management for Start-ups
by Lally Rementilla
- 175-185 Environmental, Social, and (Corporate) Governance (ESG) as Part of Quality Management
In: Virtual and Innovative Quality Management Across the Value Chain
by Marc Helmold
- 175-199 Co-creation and Organizational Development
In: Co-Creation Mindset
by Georg Michalik
- 175-201 Decision-Making
In: Management Innovation and Big Data
by Zheng Qin & Yan Li & Yinzhou Yang
- 177-187 Account-Based Marketing: Much More Than a New Automation Trend
In: Marketing and Sales Automation
by Torsten Herrmann
- 177-192 Classification of Born-Global Firms: The Case of Japanese High-Tech Startups
In: Entrepreneurship in the Digital Era
by Saki Otomo & Shuichi Ishida & Mariko Yang-Yoshihara
- 177-195 Digintelligent New Organization
In: How Digital Intelligence Drives Business Growth
by Wenya Yang
- 179-192 Leveraging Lean to Tackle Uncertainty
In: Lean Management for Small and Medium Sized Enterprises
by Ganesh Mahadevan & Kalyana C. Chejarla
- 179-207 Preliminary Evidence on Economic Threats and Green Consumption
In: Cultural and Social Influences on Consumer Behavior
by Xuehua Wang
- 179-216 Pricing Process Part 3: Structure (3b: Price Models)
In: Digital Pricing
by Frank Frohmann
- 181-187 Project Data
In: The Illusion of Control
by Mario Vanhoucke
- 181-199 Role of Blockchain Technology Adoption between Sustainability Related Supply Chain Risks and Triple Bottom Line Performance
In: Blockchain Driven Supply Chain Management
by Muhammad Junaid & Sajid Nazir & Mahmood Ali
- 181-206 Moments of Methodology
In: Moments of Leadership
by Hanspeter Zürcher
- 181-208 Cultivating Excellence
In: Cultivating Organizational Excellence
by Albert Ferdinand Aalders
- 183-188 Information Asymmetry: When Markets Fail
In: Managing Complexity in Social Systems
by Christoph E. Mandl
- 183-209 Pricing Strategies in a Dynamic Market
In: Strategic Management Accounting in a Network Economy
by Wingsun Li
- 183-223 How Does a CTO/CIO Control Digital Transformation?
In: Methodology for Digital Transformation
by Xiaodong Ma
- 185-190 Conclusion Summary
In: Social Influence on Digital Content Contribution and Consumption
by Xuejing Ma
- 185-196 Sustainability Management
In: Business Opportunities and Risks in China
by Tracy Dathe & Volker Müller & Marc Helmold
- 185-203 From the Peak to the Mire, How Should the Straggling TuNiu Break Through?
In: Innovation of Digital Economy
by Wenze Huang & Yulin Zhang
- 187-192 Negotiations in QM
In: Virtual and Innovative Quality Management Across the Value Chain
by Marc Helmold
- 187-215 5G+ Smart Education
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 189-205 Advancing from a Scalable Marketing Approach into a Digital Self-Service Sphere
In: Digital Marketing in the Automotive Electronics Industry
by Alexander Schwertlein & Uli Schneider & Jürgen Hoika
- 189-206 Tragedy of the Commons: There Ain’t no Such Thing as a Free Lunch
In: Managing Complexity in Social Systems
by Christoph E. Mandl
- 189-212 Account-Based Marketing with CRM and Marketing Automation
In: Marketing and Sales Automation
by Klaus Heinzelbecker
- 189-223 Artificial Projects
In: The Illusion of Control
by Mario Vanhoucke
- 191-196 Future Research Agenda
In: Social Influence on Digital Content Contribution and Consumption
by Xuejing Ma
- 193-204 Problem-Solving, Process, and Idea Creation Tools
In: Virtual and Innovative Quality Management Across the Value Chain
by Marc Helmold
- 193-208 Supporting Lean Startup Methodology in Three Finnish Micro-Sized Enterprises
In: Entrepreneurship in the Digital Era
by Sami Jantunen & Helena Merikoski & Timo Partala & Niina Rantakari & Teija Rautiainen
- 193-211 IP as an Important Value Driver for Start-Up Strategies in Established Companies
In: Intellectual Property Management for Start-ups
by Beat Weibel & Rudolf Freytag
- 197-209 Risk Management
In: Business Opportunities and Risks in China
by Tracy Dathe & Volker Müller & Marc Helmold
- 197-212 New Technology of Digital Intelligence
In: How Digital Intelligence Drives Business Growth
by Dongying Hong
- 199-245 Accounting Review—Ind AS and Revenue Recognition
In: Hybrid Annuity Model (HAM) of Hybrid Public-Private Partnership Projects
by Abhinav Mittal & Puneet Agrawal & Shuchi Agrawal
- 201-212 The Co-creation Coach and Process Facilitator
In: Co-Creation Mindset
by Georg Michalik
- 201-218 Role of Intellectual Capital in Implementing Blockchain Technology-Driven Sustainable Supply Chain: A Proposed Framework
In: Blockchain Driven Supply Chain Management
by Sajid Nazir & Muhammad Junaid & Mahmood Ali & Muhammad Saad
- 203-213 Management Practice Cases
In: Management Innovation and Big Data
by Zheng Qin & Yan Li & Yinzhou Yang
- 205-209 Creativity Tools in QM
In: Virtual and Innovative Quality Management Across the Value Chain
by Marc Helmold
- 205-221 The Remarkable Transformation of Cross-Border E-commerce Service Providers Named Cifnews
In: Innovation of Digital Economy
by Zhigang Fan & Huijing Sun & Xuanshun Zhai
- 207-220 Path Dependence: Segregation, Increasing Returns, and Success to the Successful
In: Managing Complexity in Social Systems
by Christoph E. Mandl
- 207-229 Separating the Useful from the Harmful: How the Core Competence of Filtration Drives Digital Marketing Transformation
In: Digital Marketing in the Automotive Electronics Industry
by Julia Remmele & Gudmund Semb & Marian Wenking
- 207-232 Strategy Praxis: Perspectives and Reflections
In: Strategy Praxis
by George Tovstiga
- 207-234 Moments Within the Team
In: Moments of Leadership
by Hanspeter Zürcher
- 209-219 Methodology and Results for How to Solve Inter-Client Conflicts During Service Encounters
In: Cultural and Social Influences on Consumer Behavior
by Xuehua Wang
- 211-215 IT-Based QM
In: Virtual and Innovative Quality Management Across the Value Chain
by Marc Helmold
- 211-218 Institutional Supports for Commercial Activities
In: Business Opportunities and Risks in China
by Tracy Dathe & Volker Müller & Marc Helmold
- 211-235 Digital Business and Revenue Models
In: Strategic Management Accounting in a Network Economy
by Wingsun Li
- 213-225 Marketing Automation and Customer Loyalty
In: Marketing and Sales Automation
by Janosch Baum
- 213-236 Strategic Uses of IP: Applying Learnings from Large Companies to Start-Ups
In: Intellectual Property Management for Start-ups
by Sonja London
- 215-226 Infrastructure Cloud Migration
In: How Digital Intelligence Drives Business Growth
by Dongying Hong
- 217-221 Future Outlook and Trends in QM
In: Virtual and Innovative Quality Management Across the Value Chain
by Marc Helmold
- 217-246 5G+ Smart Healthcare
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 217-262 Pricing Process Part 3: Structure (3c: Price Optimization)
In: Digital Pricing
by Frank Frohmann
- 219-220 Outlook
In: Business Opportunities and Risks in China
by Tracy Dathe & Volker Müller & Marc Helmold
- 219-238 Blockchain Driven Supply Chain and Industry 4.0 Technologies
In: Blockchain Driven Supply Chain Management
by Syed Ahsan Ali Zaman & Hamza Muhammad Dawood & Syeda Nageen Zehra & Syeda Zehra Saeed
- 221-228 Discussion
In: Cultural and Social Influences on Consumer Behavior
by Xuehua Wang
- 221-230 Epidemics: Out of Control
In: Managing Complexity in Social Systems
by Christoph E. Mandl
- 223-236 POP Mart: How to Maximize IP Value in the Field of Art Toy?
In: Innovation of Digital Economy
by Xiaoxia Sun & Yu Jin & Xiaoxin Huang
- 225-237 Insights from Alibaba’s Digital Transformation
In: Methodology for Digital Transformation
by Xiaodong Ma
- 225-241 Progress Data
In: The Illusion of Control
by Mario Vanhoucke
- 225-425 Payment Collection in International Trade
In: A Guide to International Trading
by Eun Sup Lee
- 227-238 Digitalization of Touchpoints
In: How Digital Intelligence Drives Business Growth
by Wenya Yang
- 227-238 Marketing Automation for Tobacco Companies
In: Marketing and Sales Automation
by Tobias Voigt
- 229-232 Summary and Conclusions
In: Cultural and Social Influences on Consumer Behavior
by Xuehua Wang
- 231-242 Conclusion: Governance and Management in the 21st Century
In: Managing Complexity in Social Systems
by Christoph E. Mandl
- 231-251 Enhancing the Customer Journey with Digital Self-Services
In: Digital Marketing in the Automotive Electronics Industry
by Christoph Tienken & Jonathan Rösler & Thomas Friedli
- 231-330 Future of Work
In: The Economic Value of Digital Disruption
by Vijay Kumar
- 237-240 When Does the Future Actually Begin?
In: Moments of Leadership
by Hanspeter Zürcher
- 237-243 Looking at the Life Cycle of Koala, Where is the Next Breakthrough for Cross-Border E-commerce?
In: Innovation of Digital Economy
by Ying Yan & Xiaofeng Shang & Yunxia Feng & Li Zhang
- 237-246 How the Life Sciences Industry Handles IP in Start-ups
In: Intellectual Property Management for Start-ups
by Jörg Thomaier
- 237-262 Valuing Internet Stock and Intangible Assets
In: Strategic Management Accounting in a Network Economy
by Wingsun Li
- 239-254 Business Online
In: How Digital Intelligence Drives Business Growth
by Wenya Yang
- 239-254 Blockchain Driven Supply Chain Management and Supply Chain Resilience: Role of Intellectual Capital
In: Blockchain Driven Supply Chain Management
by Mahmood Ali & Sajid Nazir & Muhammad Junaid
- 239-255 What Will Massively Influence the Automation of Marketing and Sales in the Future
In: Marketing and Sales Automation
by Olaf Mörk
- 241-257 What Kind of Challenges Will You Confront as the Manager of Millennials?
In: Moments of Leadership
by Hanspeter Zürcher
- 241-259 The Development Phases of a Data Platform
In: Methodology for Digital Transformation
by Xiaodong Ma
- 241-308 Human
In: Project Management Handbook
by Jürg Kuster & Christian Bachmann & Mike Hubmann & Robert Lippmann & Patrick Schneider
- 243-255 Empirical Projects
In: The Illusion of Control
by Mario Vanhoucke
- 245-254 The Innovative Development Road of Wenzhou E-commerce Park: The Practice of Xingdao E-commerce Industrial Park
In: Innovation of Digital Economy
by Chenqing Su
- 247-259 Mind the Gap: Business and Cultural Aspects for Start-Up Collaboration in Japan
In: Intellectual Property Management for Start-ups
by Robert Alizon
- 247-292 5GtoB Standardization Progress
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 249-251 Success of Hybrid PPPs
In: Hybrid Annuity Model (HAM) of Hybrid Public-Private Partnership Projects
by Abhinav Mittal & Puneet Agrawal & Shuchi Agrawal
- 253-261 Ireland—N1/M1 Dundalk Bypass
In: Hybrid Annuity Model (HAM) of Hybrid Public-Private Partnership Projects
by Abhinav Mittal & Puneet Agrawal & Shuchi Agrawal
- 255-260 KZTON Enables Cross-Border E-commerce Export with Intellectual Property Services
In: Innovation of Digital Economy
by Xiutian Zheng
- 255-265 Implications of the Blockchain-Driven Supply Chains for Marketers: A Review and Guiding Insights
In: Blockchain Driven Supply Chain Management
by Adeel Khalid & Munazza Saeed & Muhammad Usman & Majid Khan
- 255-273 Operation Digitalization
In: How Digital Intelligence Drives Business Growth
by Ye Tian
- 257-282 Calibrating Data
In: The Illusion of Control
by Mario Vanhoucke
- 259-277 From Email Marketing to Lead Management
In: Marketing and Sales Automation
by Martin Philipp
- 259-292 Why Do You Need Inspiration to Manage Millennials Successfully?
In: Moments of Leadership
by Hanspeter Zürcher
- 261-269 Interpretation of the Role of a Data Platform
In: Methodology for Digital Transformation
by Xiaodong Ma
- 261-280 Stitch Fix DTC Business Model Innovation Path Based on Data Driven
In: Innovation of Digital Economy
by Wenhua Li & Lu Sun
- 263-270 Philippines—Clark International Airport
In: Hybrid Annuity Model (HAM) of Hybrid Public-Private Partnership Projects
by Abhinav Mittal & Puneet Agrawal & Shuchi Agrawal
- 263-279 Experimentation in Academic Technology Commercialization
In: Intellectual Property Management for Start-ups
by Fernando Gómez-Baquero
- 263-285 Pricing Process Part 3: Structure (3d: Portfolio Pricing)
In: Digital Pricing
by Frank Frohmann
- 263-291 Management Control System in the Business Network: Control and Trust
In: Strategic Management Accounting in a Network Economy
by Wingsun Li
- 267-281 Blockchain Based Digital Economy and Industry 4.0
In: Blockchain Driven Supply Chain Management
by Arzu Alvan & Şükrü Umarbeyli
- 271-278 UK—Thames Tideway Tunnel
In: Hybrid Annuity Model (HAM) of Hybrid Public-Private Partnership Projects
by Abhinav Mittal & Puneet Agrawal & Shuchi Agrawal
- 271-287 Five Elements of a Data Platform
In: Methodology for Digital Transformation
by Xiaodong Ma
- 275-291 Decision-Making Intelligence
In: How Digital Intelligence Drives Business Growth
by Dongying Hong
- 279-287 Keep in Touch: Evaluating Touchpoint Performance Along the B2B Customer Journey
In: Marketing and Sales Automation
by Fabienne Halb & Uwe Seebacher
- 281-296 Charity Blockchain: The Practice of the Public Trust by China's No. 1 Public Welfare Digital Platform
In: Innovation of Digital Economy
by Junxin Yan & Minjun Teng & Shiting Lin
- 281-301 A University Perspective with a South African Flavor
In: Intellectual Property Management for Start-ups
by Madelein Kleyn
- 283-289 More Data
In: The Illusion of Control
by Mario Vanhoucke
- 287-303 Pricing Process Part 4: Implementation
In: Digital Pricing
by Frank Frohmann
- 289-296 Interaction of Lead Management and CRM Along the Customer Journey
In: Marketing and Sales Automation
by Alexander Woelke
- 289-304 Implementation Path of a Data Platform
In: Methodology for Digital Transformation
by Xiaodong Ma
- 293-300 The Perfect Researcher
In: The Illusion of Control
by Mario Vanhoucke
- 293-300 6G Vision, Performance Metrics, and Innovative ToB Enabling Technologies
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 293-305 What Kind of Organization and Culture Do Millennials Need?
In: Moments of Leadership
by Hanspeter Zürcher
- 293-325 Value Creation, Capture, and Allocation
In: Strategic Management Accounting in a Network Economy
by Wingsun Li
- 295-308 RT-Mart: A Digital and Intelligent Leader in the Retail Industry
In: How Digital Intelligence Drives Business Growth
by Fuming Chen
- 297-310 Zall Smart Commerce: Intelligent Link Ecology Leads the Transformation Towards Industrial Internet
In: Innovation of Digital Economy
by Pingfeng Liu & Han Gao & Jiaxian Huang & Hongfu Yu
- 297-315 Boosting Marketing and Sales Automation’s Effectiveness: Strategies to Increase Lead Quality
In: Marketing and Sales Automation
by Hannes Huttelmaier & Julia Heigl
- 301-313 Semantic Communication Technologies
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 303-319 The Technology Transfer Office as Facilitator Between Researchers and Investors: A German Perspective
In: Intellectual Property Management for Start-ups
by Alexandros E. Papaderos & Oliver Bücken
- 305-317 Pricing Process Part 5: Monitoring
In: Digital Pricing
by Frank Frohmann
- 307-312 Marketing Cloud Intelligence Helps New Retail Companies Achieve Transformation
In: Methodology for Digital Transformation
by Xiaodong Ma
- 307-326 Because You Really Want to Know! Analysis with rep:grid
In: Moments of Leadership
by Hanspeter Zürcher
- 309-322 Easyhome: Reconstructing “People, Goods, and Fields” with Digital Intelligence
In: How Digital Intelligence Drives Business Growth
by Beihong Wu
- 309-357 Leadership
In: Project Management Handbook
by Jürg Kuster & Christian Bachmann & Mike Hubmann & Robert Lippmann & Patrick Schneider
- 311-318 FOMDAS FOODS: Digital Marketing Pioneer
In: Innovation of Digital Economy
by Lan Shen
- 313-322 Building a Marketing Intelligence System for New Retail Companies
In: Methodology for Digital Transformation
by Xiaodong Ma
- 315-321 Cell-Free Cooperative Massive MIMO
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 317-329 Lead Management Automation Unites Marketing and Sales
In: Marketing and Sales Automation
by Uwe Hannig
- 319-333 Xiaomi: How Do the World’s Top Enterprises for Product Ecosystem Layout the Internet of Things?
In: Innovation of Digital Economy
by Ziyi Zheng & Chuyan Li & Yan Tu
- 319-338 Pricing Process and Pricing Psychology
In: Digital Pricing
by Frank Frohmann
- 321-338 Managing IP-Related Tensions Between Universities and Spin-Offs
In: Intellectual Property Management for Start-ups
by Alexander A. Fink & Joshua Arbter & Stephan M. Wagner
- 323-325 A Renowned Retail Company Creates an Industrial Internet Platform
In: Methodology for Digital Transformation
by Xiaodong Ma
- 323-330 Sensing-Assisted Fast Network Access
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 323-336 Feihe Dairy: Winged with Digintelligence
In: How Digital Intelligence Drives Business Growth
by Fuming Chen
- 327-333 A University Builds a Digital Campus
In: Methodology for Digital Transformation
by Xiaodong Ma
- 331-336 Cloud-Edge-Network-Device Synergy, and Convergence of Communication, Sensing, and Computing
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 331-345 Integration of Sales Partners into Lead Management
In: Marketing and Sales Automation
by Philipp Baron Brüggen
- 331-393 Digital Platforms
In: The Economic Value of Digital Disruption
by Vijay Kumar
- 335-343 An Urban Merchant Bank Builds a Digital Bank
In: Methodology for Digital Transformation
by Xiaodong Ma
- 335-345 Pimax: How to Subvert VR Industry and Break Through Record of Kickstarter Crowdfunding
In: Innovation of Digital Economy
by Hanmi Lin & Guichao Jin & Jianbo Weng
- 337-343 Intelligent Network Slicing
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 337-352 Haidilao: Thoughtful and “Smart” Service
In: How Digital Intelligence Drives Business Growth
by Beihong Wu
- 341-354 Tools of the Trade: A Trading Nation’s View on the Value of IP Rights for Start-Ups
In: Intellectual Property Management for Start-ups
by Michael Falk & Ben Mitra-Kahn & Charlotte Trinh & Haiyang Zhang
- 345-351 Future-Oriented Satellite-Ground Integrated Network
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 347-356 Mixiaojiu Wine Industry: “In Virtue of the Opportunity, I Will Go up in the World”
In: Innovation of Digital Economy
by Li Zhang & Jingwen Xiong
- 347-360 Funnel Performance Management
In: Marketing and Sales Automation
by Jan Beco & Egemen Zeren
- 353-370 BESTORE: Following Through the Digintelligent Transformation
In: How Digital Intelligence Drives Business Growth
by Beihong Wu
- 353-379 Typical Application Scenarios of 6G in Industries
In: A Guidebook for 5GtoB and 6G Vision for Deep Convergence
by Pengfei Sun
- 355-373 Market Success for Inventions: Patent Commercialization Scoreboard and Innovation Support
In: Intellectual Property Management for Start-ups
by Thomas Bereuter & Adéla Dvořáková & Ilja Rudyk
- 357-359 “Here Comes the Cat” Quietly Became Popular: Content Marketing in the New Media Era
In: Innovation of Digital Economy
by Xusen Cheng & Bo Yang & Kanliang Wang
- 359-456 Teams
In: Project Management Handbook
by Jürg Kuster & Christian Bachmann & Mike Hubmann & Robert Lippmann & Patrick Schneider
- 361-372 How Customer-Led Growth Solve Typical Lead Management Problems of B2B Companies
In: Marketing and Sales Automation
by Thorsten Herrmann
- 361-373 SHEIN: How Does the Most Mysterious 10 Billion-Dollar Company in China Achieve Overseas Growth?
In: Innovation of Digital Economy
by Yu Jin
- 371-383 Xtep: Leader of Digital Intelligent Transformation
In: How Digital Intelligence Drives Business Growth
by Fuming Chen
- 375-393 Yimidida: The Road to Upgrade the Business Model of LTL Industry from “Block” to “Plane”
In: Innovation of Digital Economy
by Chuanbo Zhu
- 375-393 Predictive Intelligence as a Success Factor in B2B Marketing
In: Marketing and Sales Automation
by Thomas Geiger & Uwe Seebacher
- 375-409 Raising IP Awareness of Start-Ups: A French Perspective
In: Intellectual Property Management for Start-ups
by Philippe Borne
- 395-406 Lvwochuan Farm: How Does Traditional Agriculture Realize the Digital Transformation of the Whole Industrial Chain?
In: Innovation of Digital Economy
by Jiarong Guo & Guohao Zhang & Yong Zhou & Zhili Lin & Qianqiang Li
- 395-408 Artificial Intelligence: The Revolution in Marketing
In: Marketing and Sales Automation
by Claudia Bünte
- 395-447 The Promise of 5G
In: The Economic Value of Digital Disruption
by Vijay Kumar
- 407-421 The Value Chain Construction of Cross-Border E-Commerce Platform “AliExpress”
In: Innovation of Digital Economy
by Zhan Li & Hao Zheng
- 409-430 Application of AI in Customer Experience Management
In: Marketing and Sales Automation
by Merve Kacar
- 411-423 Strategic Considerations and the Seed-to-Maturity Model When Establishing the Ideal IP Portfolio in the Start-up Context
In: Intellectual Property Management for Start-ups
by T. Alexander Puutio
- 423-431 Quality-Oriented and E-commerce-Empowered: Entrepreneurial Practice of Wangxianji Hairy Crab
In: Innovation of Digital Economy
by Chunfeng Jiao & Jiawei Li
- 427-440 An Introduction to Intellectual Property Rights and Formal and Informal Protection Strategies
In: Intellectual Property Management for Start-ups
by Martin A. Bader
- 427-498 International Transportation
In: A Guide to International Trading
by Eun Sup Lee
- 431-446 The Future of Marketing and Sales Automation
In: Marketing and Sales Automation
by Markus Rach
- 433-441 Kylin Plan: Building a Cross-Border E-Commerce Service Ecology, Empowering the Transformation of Chinese Manufacturing to Go Abroad
In: Innovation of Digital Economy
by Guichao Jin & Hanmi Lin
Printed from https://ideas.repec.org/s/spr/mgmchp5.html
