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Consolidate First, Diversify Later

In: The Researcher Entrepreneur

Author

Listed:
  • George Vekinis

    (National Centre for Scientific Research Demokritos)

Abstract

While alternative products are important, the name of your start-up will be made (or lost) by its first important offering, i.e. your core technological product. It is the successful debut of your technology in an appropriate application and sector that will pave the way to wider success later. But which market to focus on is not easy and a “market-prioritisation decision matrix” will help you decide.

Suggested Citation

  • George Vekinis, 2023. "Consolidate First, Diversify Later," Management for Professionals, in: The Researcher Entrepreneur, edition 2, chapter 26, pages 125-128, Springer.
  • Handle: RePEc:spr:mgmchp:978-3-031-44358-9_26
    DOI: 10.1007/978-3-031-44358-9_26
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