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Understanding the Chinese Culture

In: Business Opportunities and Risks in China

Author

Listed:
  • Tracy Dathe

    (Macromedia University)

  • Volker Müller

    (European Chamber of Commerce)

  • Marc Helmold

    (IU International University of Applied Sciences)

Abstract

This chapter provides an analysis of Chinese culture through the lens of theoretical frameworks for cultural research, including Hofstede’s VSM model for cultural dimensions and E.T. Halls’ theories on cultural facets in the context of intercultural communications. In addition, the chapter examines the vast cultural diversity within China. China’s land area is more than 2.2 times as large as that of the EU, and the country is home to 55 ethnic minorities, resulting in an enormous cultural diversity within the country. The management should respect cultural differences among the companies’ employees. Marketing strategies should be fine-tuned for different parts of the country. A case study from Western China shows how a candidate is selected to fit best to the local cultural environment.

Suggested Citation

  • Tracy Dathe & Volker Müller & Marc Helmold, 2023. "Understanding the Chinese Culture," Management for Professionals, in: Business Opportunities and Risks in China, chapter 9, pages 109-123, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-31933-4_9
    DOI: 10.1007/978-3-031-31933-4_9
    as

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