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Digintelligence in Channels

In: How Digital Intelligence Drives Business Growth

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  • Ye Tian

Abstract

Channels are the pathways that connect brands and sales terminals, and demonstrate a variety of characteristics in different industries. In the process of commodity circulation, business cooperation in each channel is also diverse: the KA channel (key accounts, exemplified by large supermarkets) is based on the sales system; the department store adopts the mode of unified cashier and sales commission; the Mall (comprehensive shopping center) adopts the rent mode, while the e-commerce adopts advertising and service charging model.

Suggested Citation

  • Ye Tian, 2023. "Digintelligence in Channels," Management for Professionals, in: Zhizhuan Business Research Institute (ed.), How Digital Intelligence Drives Business Growth, pages 91-105, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-4299-2_8
    DOI: 10.1007/978-981-99-4299-2_8
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