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Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model

In: Innovation of Digital Economy

Author

Listed:
  • Yongfa Li

    (Anhui University of Finance and Economics)

  • Hengyang Kong

    (Anhui University of Finance and Economics)

  • Yufan Hou

    (Anhui University of Finance and Economics)

  • Yanlin Jin

    (Nanjing Sanshiji Culture Media Co., Ltd.)

Abstract

Jiangsu Kang Nai Xin Advertising Co., Ltd. was established in 1998, and has now developed into a media agency that has signed contracts with many radio and television groups in Jiangsu, Hunan, Zhejiang, Anhui, Tianjin, Sichuan, Jiangxi, etc. Such an advertising agency started the jewelry business in 2015, and then embarked on the road of wine e-commerce in 2017. The exploration of Kang Nai Xin's business model needs to bridge the gap between value creation and value capture, which is a problem and a driving force. This case aims to let learners understand the mechanism and path of scalable closed-loop construction between value creation and value capture in business models.

Suggested Citation

  • Yongfa Li & Hengyang Kong & Yufan Hou & Yanlin Jin, 2023. "Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model," Management for Professionals, in: Jianlin Zhang & Kezhen Ying & Kanliang Wang & Zhigang Fan & Ziyi Zhao (ed.), Innovation of Digital Economy, pages 43-54, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-1741-9_4
    DOI: 10.1007/978-981-99-1741-9_4
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