IDEAS home Printed from https://ideas.repec.org/r/ucp/jpolec/v117y2009i1p87-115.html
   My bibliography  Save this item

Brand History, Geography, and the Persistence of Brand Shares

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Pradeep K. Chintagunta & Junhong Chu, 2021. "Geography as branding: Descriptive evidence from Taobao," Quantitative Marketing and Economics (QME), Springer, vol. 19(1), pages 53-92, March.
  2. Hinnosaar, Toomas, 2024. "Optimal sequential contests," Theoretical Economics, Econometric Society, vol. 19(1), January.
  3. Wirtz, Jochen & Ehret, Michael, 2017. "Capturing Value in the Service Economy," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 1(1), pages 22-38.
  4. Szymanowski, M.G., 2009. "Consumption-based learning about brand quality : Essays on how private labels share and borrow reputation," Other publications TiSEM b12825d8-5e21-4437-adda-b, Tilburg University, School of Economics and Management.
  5. Bronnenberg, Bart & Dube, Jean-Pierre & Sanders, Robert, 2018. "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," CEPR Discussion Papers 13283, C.E.P.R. Discussion Papers.
  6. Martin O'Connell & Pierre Dubois & Rachel Griffith, 2022. "The Use of Scanner Data for Economics Research," Annual Review of Economics, Annual Reviews, vol. 14(1), pages 723-745, August.
  7. Volpe III, Rickard James, 2014. "National Brands, Private Labels, and Food Price Inflation," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 46(4), pages 1-16, November.
  8. Bart Bronnenberg & Sanjay Dhar & Jean-Pierre Dubé, 2011. "Endogenous sunk costs and the geographic differences in the market structures of CPG categories," Quantitative Marketing and Economics (QME), Springer, vol. 9(1), pages 1-23, March.
  9. Thomas W. Quan & Kevin R. Williams, 2017. "Product Variety, Across-Market Demand Heterogeneity, and the Value of Online Retail," Cowles Foundation Discussion Papers 2054R3, Cowles Foundation for Research in Economics, Yale University, revised Jun 2018.
  10. Pavan, Giulia & Pozzi, Andrea & Rovigatti, Gabriele, 2020. "Strategic entry and potential competition: Evidence from compressed gas fuel retail," International Journal of Industrial Organization, Elsevier, vol. 69(C).
  11. Coşar, A. Kerem & Grieco, Paul L.E. & Li, Shengyu & Tintelnot, Felix, 2018. "What drives home market advantage?," Journal of International Economics, Elsevier, vol. 110(C), pages 135-150.
  12. Doremus, Jacqueline & Helfand, Gloria & Liu, Changzheng & Donahue, Marie & Kahan, Ari & Shelby, Michael, 2019. "Simpler is better: Predicting consumer vehicle purchases in the short run," Energy Policy, Elsevier, vol. 129(C), pages 1404-1415.
  13. Thomas W. Quan & Kevin R. Williams, 2016. "Product Variety, Across-Market Demand Heterogeneity, and the Value of Online Retail," Cowles Foundation Discussion Papers 2054, Cowles Foundation for Research in Economics, Yale University.
  14. Bart Bronnenberg & Jean-Pierre H. Dubé & Robert E. Sanders, 2018. "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," NBER Working Papers 25214, National Bureau of Economic Research, Inc.
  15. Phua, Peilin & Kennedy, Rachel & Trinh, Giang & Page, Bill & Hartnett, Nicole, 2020. "Examining older consumers’ loyalty towards older brands in grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  16. Gerben de Jong & Christiaan Behrens & Hester van Herk & Erik Verhoef, 2019. "Domestic Market Power in the International Airline Industry," Transportation Science, INFORMS, vol. 53(3), pages 796-810, May.
  17. Fishman, Arthur & Hellman, Ziv & Weiss, Avi, 2023. "Habit forming consumers and firm dynamics," Journal of Economic Dynamics and Control, Elsevier, vol. 154(C).
  18. Bart J. Bronnenberg & Jean-Pierre Dubé & Chad Syverson, 2022. "Marketing Investment and Intangible Brand Capital," Journal of Economic Perspectives, American Economic Association, vol. 36(3), pages 53-74, Summer.
  19. Mitsukuni Nishida, 2017. "First-Mover Advantage Through Distribution: A Decomposition Approach," Marketing Science, INFORMS, vol. 36(4), pages 590-609, July.
  20. Oliver J. Rutz & Garrett P. Sonnier, 2011. "The Evolution of Internal Market Structure," Marketing Science, INFORMS, vol. 30(2), pages 274-289, 03-04.
  21. Minha Hwang & Raphael Thomadsen, 2016. "How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares," Management Science, INFORMS, vol. 62(2), pages 571-590, February.
  22. Larkin, Yelena, 2013. "Brand perception, cash flow stability, and financial policy," Journal of Financial Economics, Elsevier, vol. 110(1), pages 232-253.
  23. Johann Caro-Burnett & Ahmed Mushfiq Mobarak & Judith A. Chevalier, 2021. "Is Habit a Powerful Policy Instrument to Induce Prosocial Behavioral Change?," Cowles Foundation Discussion Papers 2275, Cowles Foundation for Research in Economics, Yale University.
  24. Todd Schifeling & Daphne Demetry, 2021. "The New Food Truck in Town: Geographic Communities and Authenticity-Based Entrepreneurship," Organization Science, INFORMS, vol. 32(1), pages 133-155, January.
  25. Soren T. Anderson & Ryan Kellogg & Ashley Langer & James M. Sallee, 2015. "The Intergenerational Transmission of Automobile Brand Preferences," Journal of Industrial Economics, Wiley Blackwell, vol. 63(4), pages 763-793, December.
  26. Bart J. Bronnenberg & Jean-Pierre Dubé & Robert E. Sanders, 2020. "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," Marketing Science, INFORMS, vol. 39(2), pages 382-406, March.
  27. Alfaro, Martín, 2020. "Market structures in small open economies: Evidence from Denmark," Research in Economics, Elsevier, vol. 74(4), pages 363-378.
  28. Son, Jungmin & Kim, Jikyung (Jeanne) & Choi, Jeonghye & Kim, Mingyung, 2017. "Linking online niche sales to offline brand conditions," Journal of Business Research, Elsevier, vol. 70(C), pages 74-84.
  29. Ron Shachar & Tülin Erdem & Keisha M. Cutright & Gavan J. Fitzsimons, 2011. "Brands: The Opiate of the Nonreligious Masses?," Marketing Science, INFORMS, vol. 30(1), pages 92-110, 01-02.
  30. Dawes, John, 2022. "Factors that influence manufacturer and store brand behavioral loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  31. Jay Pil Choi & Seung-Hyun Hong & Seonghoon Jeon, 2013. "Local Identity and Persistent Leadership in Market Share Dynamics: Evidence from Deregulation in the Korean Soju Industry," Korean Economic Review, Korean Economic Association, vol. 29, pages 267-304.
  32. Peter C. Reiss, 2011. "Structural Workshop Paper --Descriptive, Structural, and Experimental Empirical Methods in Marketing Research," Marketing Science, INFORMS, vol. 30(6), pages 950-964, November.
  33. Alfaro, Martin & Warzynski, Frederic, 2021. "Trade liberalization with granular firms," Economic Modelling, Elsevier, vol. 105(C).
  34. Wesley R. Hartmann & Daniel Klapper, 2018. "Super Bowl Ads," Marketing Science, INFORMS, vol. 37(1), pages 78-96, January.
  35. Bart Bronnenberg & Jean-Pierre Dubé & Joonhwi Joo, 2022. "Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry," Marketing Science, INFORMS, vol. 41(4), pages 710-732, July.
  36. de Haas, Samuel & Herold, Daniel & Schäfer, Jan Thomas, 2022. "Entry deterrence due to brand proliferation: Empirical evidence from the German interurban bus industry," International Journal of Industrial Organization, Elsevier, vol. 83(C).
  37. Nathan Yang, 2011. "An Empirical Model of Industry Dynamics with Common Uncertainty and Learning from the Actions of Competitors," Working Papers 11-16, NET Institute.
  38. Simon Mongey, 2017. "Market Structure and Monetary Non-Neutrality," 2017 Meeting Papers 184, Society for Economic Dynamics.
  39. Arthur Fishman & Ziv Hellman & Avi Weiss, 2016. "Investing in Long-Term Customer Relationships," Working Papers 2016-07, Bar-Ilan University, Department of Economics.
  40. Chen, Chia-Wen, 2014. "Estimating the foreclosure effect of exclusive dealing: Evidence from the entry of specialty beer producers," International Journal of Industrial Organization, Elsevier, vol. 37(C), pages 47-64.
  41. Dou, Winston Wei & Ji, Yan & Wu, Wei, 2021. "Competition, profitability, and discount rates," Journal of Financial Economics, Elsevier, vol. 140(2), pages 582-620.
  42. Dawes, John, 2014. "Cigarette brand loyalty and purchase patterns: An examination using US consumer panel data," Journal of Business Research, Elsevier, vol. 67(9), pages 1933-1943.
  43. Mitsukuni Nishida & Nathan Yang, 2014. "Better Together? Retail Chain Performance Dynamics in Store Expansion Before and After Mergers," Working Papers 14-08, NET Institute.
  44. Matthew Selove, 2014. "How Do Firms Become Different? A Dynamic Model," Management Science, INFORMS, vol. 60(4), pages 980-989, April.
  45. Carl F. Mela, 2011. "Structural Workshop Paper --Data Selection and Procurement," Marketing Science, INFORMS, vol. 30(6), pages 965-976, November.
  46. Antonelli Cristiano & Crespi, Francesco & Scellato, Giuseppe, 2013. "Path Dependent Patterns of Persistence in Productivity Growth," Department of Economics and Statistics Cognetti de Martiis LEI & BRICK - Laboratory of Economics of Innovation "Franco Momigliano", Bureau of Research in Innovation, Complexity and Knowledge, Collegio 201310, University of Turin.
  47. Wang, Zi, 2021. "Headquarters gravity: How multinationals shape international trade," Journal of International Economics, Elsevier, vol. 131(C).
  48. Thompson, Ann-Marie K., 2010. "Golder's historical method in research in marketing," Journal of Business Research, Elsevier, vol. 63(12), pages 1269-1272, December.
  49. Nurski, Laura & Verboven, Frank, 2014. "Incumbency advantages, distribution networks and exclusivity — Evidence from the European car markets," International Journal of Industrial Organization, Elsevier, vol. 34(C), pages 75-79.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.