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A strategic framework for artificial intelligence in marketing

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Cited by:

  1. Noble, Stephanie M. & Mende, Martin & Grewal, Dhruv & Parasuraman, A., 2022. "The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution," Journal of Retailing, Elsevier, vol. 98(2), pages 199-208.
  2. Sabin – Alexandru Băbeanu & Viorel - Costin Banța & Claudia Mihaela RĂPAN & Cristian Dragoș Țurcan, 2022. "General Elements Of Market Analysis For Customer Selection Criteria Using Existing Automotive Sales Databases," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(50), pages 23-30, December.
  3. Al-kahtib, Ayman & Alghababsheh, Mohammad & Khattab, Mais, 2025. "The role of organizational ambidexterity and frugal innovation in enhancing circular supply chains: The effect of artificial intelligence capabilities," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  4. Anastasia Nanni & Andrea Ordanini, 2025. "Unintended consequences of in-store technology for frontline employees: An empirics-first approach," Journal of the Academy of Marketing Science, Springer, vol. 53(1), pages 129-149, January.
  5. Hu, Peng & Gong, Yeming & Lu, Yaobin & Ding, Amy Wenxuan, 2023. "Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 109-127.
  6. Volkmar, Gioia & Fischer, Peter M. & Reinecke, Sven, 2022. "Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management," Journal of Business Research, Elsevier, vol. 149(C), pages 599-614.
  7. Hermann, Erik & Puntoni, Stefano, 2024. "Artificial intelligence and consumer behavior: From predictive to generative AI," Journal of Business Research, Elsevier, vol. 180(C).
  8. Leah Warfield Smith & Randall Lee Rose & Alex R. Zablah & Heath McCullough & Mohammad “Mike” Saljoughian, 2023. "Examining post-purchase consumer responses to product automation," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 530-550, May.
  9. Muhammad Nur Firdaus Nasir & Iqbal Jaapar & Walid Muhmmad Syafrien Effendi & Fadly Mohamed Sharif & Khairulwafi Mamat & Nurul Farhana Nasir, 2024. "Exploring the Role of Artificial Intelligence in the Design Industry: Client Satisfaction through Enhancing Quality while Preserving Human Creativity," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3s), pages 4538-4543, October.
  10. Manis, K.T. & Madhavaram, Sreedhar, 2023. "AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues," Journal of Business Research, Elsevier, vol. 157(C).
  11. Jeon, Yongwoog Andrew, 2022. "Let me transfer you to our AI-based manager: Impact of manager-level job titles assigned to AI-based agents on marketing outcomes," Journal of Business Research, Elsevier, vol. 145(C), pages 892-904.
  12. Chang, Victor & Doan, Le Minh Thao & Ariel Xu, Qianwen & Hall, Karl & Anna Wang, Yuanyuan & Mustafa Kamal, Muhammad, 2023. "Digitalization in omnichannel healthcare supply chain businesses: The role of smart wearable devices," Journal of Business Research, Elsevier, vol. 156(C).
  13. Feng, Yi & Yin, Yunqiang & Wang, Dujuan & Ignatius, Joshua & Cheng, T.C.E. & Marra, Marianna & Guo, Yihan, 2024. "Enhancing e-commerce customer churn management with a profit- and AUC-focused prescriptive analytics approach," Journal of Business Research, Elsevier, vol. 184(C).
  14. Gómez Gandía, José Andrés & Gavrila Gavrila, Sorin & de Lucas Ancillo, Antonio & del Val Núñez, María Teresa, 2025. "Towards sustainable business in the automation era: Exploring its transformative impact from top management and employee perspective," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  15. Kumar, V. & Rajan, Bharath & Gupta, Shaphali, 2025. "Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view," Journal of Business Research, Elsevier, vol. 188(C).
  16. Vinay Singh & Brijesh Nanavati & Arpan Kumar Kar & Agam Gupta, 2023. "How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach," Information Systems Frontiers, Springer, vol. 25(4), pages 1621-1638, August.
  17. Herhausen, Dennis & Bernritter, Stefan F. & Ngai, Eric W.T. & Kumar, Ajay & Delen, Dursun, 2024. "Machine learning in marketing: Recent progress and future research directions," Journal of Business Research, Elsevier, vol. 170(C).
  18. Sagarika Mishra & Michael T. Ewing & Holly B. Cooper, 2022. "Artificial intelligence focus and firm performance," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1176-1197, November.
  19. Erik Hermann, 2022. "Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective," Journal of Business Ethics, Springer, vol. 179(1), pages 43-61, August.
  20. Erik Hermann, 2022. "Anthropomorphized artificial intelligence, attachment, and consumer behavior," Marketing Letters, Springer, vol. 33(1), pages 157-162, March.
  21. Arpan Kumar Kar & Shweta Kumari Choudhary & P. Vigneswara Ilavarasan, 2023. "How can we improve tourism service experiences: insights from multi-stakeholders’ interaction," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 50(1), pages 73-89, March.
  22. Yao, Qi & Hu, Chao & Zhou, Wenkai, 2024. "The impact of customer privacy concerns on service robot adoption intentions: A credence/experience service typology perspective," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
  23. Roggeveen, Anne L. & Rosengren, Sara, 2022. "From customer experience to human experience: Uses of systematized and non-systematized knowledge," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  24. Morimura, Fumikazu & Sakagawa, Yuji, 2023. "The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  25. Dr. Muhammad Waqas Rana & Mohammad Shahnawaz Ashfaq & Dr. Faizah Yasir Jalbani, 2024. "The Role of Artificial Intelligence in Influencer Marketing," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(3), pages 1-13.
  26. Jan, Ihsan Ullah & Ji, Seonggoo & Kim, Changju, 2023. "What (de) motivates customers to use AI-powered conversational agents for shopping? The extended behavioral reasoning perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  27. Roxana Motorga & Vlad Mureșan & Mihaela-Ligia Ungureșan & Mihail Abrudean & Honoriu Vălean & Iulia Clitan, 2022. "Artificial Intelligence in Fractional-Order Systems Approximation with High Performances: Application in Modelling of an Isotopic Separation Process," Mathematics, MDPI, vol. 10(9), pages 1-32, April.
  28. De Cicco, Roberta & Iacobucci, Serena & Cannito, Loreta & Onesti, Gianni & Ceccato, Irene & Palumbo, Riccardo, 2024. "Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes," Technology in Society, Elsevier, vol. 77(C).
  29. Micu, Adrian & Capatina, Alexandru & Cristea, Dragos Sebastian & Munteanu, Dan & Micu, Angela-Eliza & Sarpe, Daniela Ancuta, 2022. "Assessing an on-site customer profiling and hyper-personalization system prototype based on a deep learning approach," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
  30. Yuan, Haixia & Lü, Kevin & Fang, Wenting, 2025. "Machines vs. humans: The evolving role of artificial intelligence in livestreaming e-commerce," Journal of Business Research, Elsevier, vol. 188(C).
  31. Ehret, Michael & Olaniyan, Rotimi, 2023. "Banking the unbanked. Constitutive rules and the institutionalization of mobile payment systems in Nigeria," Journal of Business Research, Elsevier, vol. 163(C).
  32. Ertugrul Uysal & Sascha Alavi & Valéry Bezençon, 2022. "Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1153-1175, November.
  33. Sullivan, Yulia & Fosso Wamba, Samuel, 2024. "Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation," Journal of Business Research, Elsevier, vol. 174(C).
  34. Brendan James Keegan & Denis Dennehy & Peter Naudé, 2024. "Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective," Information Systems Frontiers, Springer, vol. 26(3), pages 1025-1039, June.
  35. Zhou, Shuai & Yi, Ni & Rasiah, Rajah & Zhao, Haipeng & Mo, Zile, 2024. "An empirical study on the dark side of service employees’ AI awareness: Behavioral responses, emotional mechanisms, and mitigating factors," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  36. Murk Nizamani & Faisal Ramzan & Mahnoor Fatima & Dr. Muhammad Asif, 2024. "Investigating How Frequent Interactions with AI Technologies Impact Cognitive and Emotional Processes," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(3), pages 316-325.
  37. Andrea Mauro & Andrea Sestino & Andrea Bacconi, 2022. "Machine learning and artificial intelligence use in marketing: a general taxonomy," Italian Journal of Marketing, Springer, vol. 2022(4), pages 439-457, December.
  38. Kamaal Allil, 2024. "Integrating AI-driven marketing analytics techniques into the classroom: pedagogical strategies for enhancing student engagement and future business success," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 142-168, June.
  39. Poushneh, Atieh & Vasquez-Parraga, Arturo & Gearhart, Richard S., 2024. "The effect of empathetic response and consumers’ narcissism in voice-based artificial intelligence," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  40. Erik Hermann & Gizem Yalcin Williams & Stefano Puntoni, 2024. "Deploying artificial intelligence in services to AID vulnerable consumers," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1431-1451, October.
  41. repec:zag:market:v:36:y:2024:i:2:p:153-167 is not listed on IDEAS
  42. Wang, Zi & Yuan, Ruizhi & Luo, Jun & Liu, Martin J. & Yannopoulou, Natalia, 2023. "Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers," Journal of Business Research, Elsevier, vol. 165(C).
  43. Liu, Yeshen & Wang, Beibei & Song, Zhe, 2025. "Promoting or inhibiting: The impact of artificial intelligence application on corporate environmental performance," International Review of Financial Analysis, Elsevier, vol. 97(C).
  44. Nordin, Fredrik & Ravald, Annika, 2023. "The making of marketing decisions in modern marketing environments," Journal of Business Research, Elsevier, vol. 162(C).
  45. Ransome Epie Bawack & Samuel Fosso Wamba & Kevin Daniel André Carillo & Shahriar Akter, 2022. "Artificial intelligence in E-Commerce: a bibliometric study and literature review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 297-338, March.
  46. Singh Vikash & Dahiya Surbhi & Abraham Albert & Tausif Ahmad, 2024. "Emergence of Technology Driven Promotional Strategies for Commercialised Indian Cinema," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 204-217.
  47. Ali, Omar & Momin, Mujtaba & Shrestha, Anup & Das, Ronnie & Alhajj, Fadia & Dwivedi, Yogesh K., 2023. "A review of the key challenges of non-fungible tokens," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
  48. Huang, Ming-Hui & Rust, Roland T., 2022. "A Framework for Collaborative Artificial Intelligence in Marketing," Journal of Retailing, Elsevier, vol. 98(2), pages 209-223.
  49. Hu, Liang & Chen, Shishuo, 2024. "Artificial intelligence innovation and corporate environmental investment: A contingent view," Finance Research Letters, Elsevier, vol. 69(PB).
  50. Ngai, Eric W.T. & Wu, Yuanyuan, 2022. "Machine learning in marketing: A literature review, conceptual framework, and research agenda," Journal of Business Research, Elsevier, vol. 145(C), pages 35-48.
  51. Pietronudo, Maria Cristina & Croidieu, Grégoire & Schiavone, Francesco, 2022. "A solution looking for problems? A systematic literature review of the rationalizing influence of artificial intelligence on decision-making in innovation management," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
  52. Francesca Bonetti & Matteo Montecchi & Kirk Plangger & Hope Jensen Schau, 2023. "Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 867-888, July.
  53. Mathieu Lajante & David Remisch & Nikita Dorofeev, 2023. "Can robots recover a service using interactional justice as employees do? A literature review-based assessment," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 315-357, March.
  54. Sreedhar Madhavaram & Radha Appan, 2024. "AI for marketing: Enabler? Engager? Ersatz?," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 258-277, December.
  55. Rahman, Muhammad Sabbir & Bag, Surajit & Hossain, Md Afnan & Abdel Fattah, Fadi Abdel Muniem & Gani, Mohammad Osman & Rana, Nripendra P., 2023. "The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  56. Biao Gao & Yiming Wang & Huiqin Xie & Yi Hu & Yi Hu, 2023. "Artificial Intelligence in Advertising: Advancements, Challenges, and Ethical Considerations in Targeting, Personalization, Content Creation, and Ad Optimization," SAGE Open, , vol. 13(4), pages 21582440231, November.
  57. Blasco-Arcas, Lorena & Lee, Hsin-Hsuan Meg & Kastanakis, Minas N. & Alcañiz, Mariano & Reyes-Menendez, Ana, 2022. "The role of consumer data in marketing: A research agenda," Journal of Business Research, Elsevier, vol. 146(C), pages 436-452.
  58. Friess, Maximilian & Haumann, Till & Alavi, Sascha & Ionut Oproiescu, Alexandru & Schmitz, Christian & Wieseke, Jan, 2024. "The contingent effects of innovative digital sales technologies on B2B firms’ financial performance," International Journal of Research in Marketing, Elsevier, vol. 41(4), pages 703-723.
  59. Levi SAPIR, 2024. "Integration Of Artificial Intelligence In Hotel Services: Trends And Developments (The Israeli Case)," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 33(1), pages 177-183, July.
  60. Cong-Minh Dinh & Sungjun (Steven) Park, 2024. "How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations," Electronic Commerce Research, Springer, vol. 24(4), pages 2427-2467, December.
  61. Bamberger, Boas & Reinartz, Werner & Ulaga, Wolfgang, 2025. "Navigating the future of B2B marketing: The transformative impact of the industrial metaverse," Journal of Business Research, Elsevier, vol. 188(C).
  62. Shimi Naurin Ahmad & Michel Laroche, 2023. "Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 662-676, December.
  63. Anca-Luiza Hotoi, 2024. "Exploring the Impact of Digital Technologies on Consumer Behavior in the Post-Pandemic Era," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 408-417.
  64. Samer Elhajjar & Laurent Yacoub & Hala Yaacoub, 2023. "Automation in business research: systematic literature review," Information Systems and e-Business Management, Springer, vol. 21(3), pages 675-698, September.
  65. Manjunath Padigar & Ljubomir Pupovac & Ashish Sinha & Rajendra Srivastava, 2022. "The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1277-1298, November.
  66. Wenkai Zhou & Chi Zhang & Linwan Wu & Meghana Shashidhar, 2023. "ChatGPT and marketing: Analyzing public discourse in early Twitter posts," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 693-706, December.
  67. Ivana Diana, 2024. "HRM Algorithms and Value Creation Through AI in Training and Development," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 69(3), pages 14-23.
  68. Haoyang Wu & Jing Liu & Biming Liang, 2025. "AI-Driven Supply Chain Transformation in Industry 5.0: Enhancing Resilience and Sustainability," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 3826-3868, March.
  69. Stephanie M. Noble & Martin Mende, 2023. "The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 747-756, July.
  70. Mariani, Marcello M. & Machado, Isa & Magrelli, Vittoria & Dwivedi, Yogesh K., 2023. "Artificial intelligence in innovation research: A systematic review, conceptual framework, and future research directions," Technovation, Elsevier, vol. 122(C).
  71. Maghniwi Rachid & Pr Oukassi Mustapha, 2024. "The Contribution of AI to Managing Commercial Performance in Moroccan Bank Branches: An Empirical Study [L'apport de l'utilisation de l'IA pour le pilotage de la performance commerciale des agences," Post-Print hal-04894491, HAL.
  72. Satornino, Cinthia B. & Grewal, Dhruv & Guha, Abhijit & Schweiger, Elisa B. & Goodstein, Ronald C., 2023. "The perks and perils of artificial intelligence use in lateral exchange markets," Journal of Business Research, Elsevier, vol. 158(C).
  73. Chen, Yan & Zhang, Ruiqian & Lyu, Jiayi & Hou, Yuqi, 2024. "AI and Nuclear: A perfect intersection of danger and potential?," Energy Economics, Elsevier, vol. 133(C).
  74. Weege, Maria & Zweigle, Tanja, 2025. "AI in marketing education: Capabilities required of marketers today," IU Discussion Papers - Marketing & Communication 2 (April 2025), IU International University of Applied Sciences.
  75. Meyer-Waarden, Lars & Cloarec, Julien, 2022. "“Baby, you can drive my car”: Psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles," Technovation, Elsevier, vol. 109(C).
  76. Nur Areena Aqilah Mohd Sapri & Asma Nadia Zanol Rashid & Wan Ainol Mursyida Ahmad Tarmizi, 2024. "Leveraging AI for Effective Content Marketing in Libraries: Maximizing User Engagement," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 3510-3521, September.
  77. María-Jesús Gallego-Arrufat & Norma Torres-Hernández & Inmaculada García-Martínez & Soledad Domene-Martos, 2023. "An Educational Framework in Digital Rights and Responsibilities for Young Entrepreneurs," SAGE Open, , vol. 13(4), pages 21582440231, November.
  78. Fredström, Ashkan & Parida, Vinit & Wincent, Joakim & Sjödin, David & Oghazi, Pejvak, 2022. "What is the Market Value of Artificial Intelligence and Machine Learning? The Role of Innovativeness and Collaboration for Performance," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
  79. Akter, Shahriar & Hossain, Md Afnan & Sajib, Shahriar & Sultana, Saida & Rahman, Mahfuzur & Vrontis, Demetris & McCarthy, Grace, 2023. "A framework for AI-powered service innovation capability: Review and agenda for future research," Technovation, Elsevier, vol. 125(C).
  80. Ho, Xuan Huong & Nguyen, Dong Phong & Cheng, Julian Ming Sung & Le, Angelina Nhat Hanh, 2022. "Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  81. van Giffen, Benjamin & Herhausen, Dennis & Fahse, Tobias, 2022. "Overcoming the pitfalls and perils of algorithms: A classification of machine learning biases and mitigation methods," Journal of Business Research, Elsevier, vol. 144(C), pages 93-106.
  82. Aglaya Batz & David F. D’Croz-Barón & Carlos Jesús Vega Pérez & Carlos A. Ojeda-Sanchez, 2025. "Integrating machine learning into business and management in the age of artificial intelligence," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-20, December.
  83. Jiahe Chen & Yu-Wei Chang, 2023. "How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-24, December.
  84. Carsten D. Schultz & Christian Koch & Rainer Olbrich, 2024. "Dark sides of artificial intelligence: The dangers of automated decision‐making in search engine advertising," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 75(5), pages 550-566, May.
  85. Wondwesen Tafesse & Bronwyn Wood, 2024. "Hey ChatGPT: an examination of ChatGPT prompts in marketing," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(4), pages 790-805, December.
  86. Oussama Benbrahim Ansari, 2021. "Geo-Marketing Segmentation with Deep Learning," Businesses, MDPI, vol. 1(1), pages 1-21, June.
  87. Hua Xiangzhou & Hasan Nurul Ain Mohd & Costa Feroz De & Qiao Weihua, 2024. "Opportunities or Challenges? The Interplay between Artificial Intelligence and Corporate Social Responsibility Communication," Business Systems Research, Sciendo, vol. 15(1), pages 131-157.
  88. Lars Meyer-Waarden & Julien Cloarec, 2022. "“Baby, you can drive my car”: Psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles," Post-Print hal-03385891, HAL.
  89. Abhishek Borah & Francesca Bonetti & Angelito Calma & José Martí-Parreño, 2023. "The Journal of the Academy of Marketing Science at 50: A historical analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 222-243, January.
  90. Priporas, Constantinos Vasilios & Vellore Nagarajan, Durga & Kamenidou, Irene (Eirini), 2023. "A technology-people-integrated toolkit for retail care management during a crisis," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  91. Manu Sharma & Sudhanshu Joshi & Sunil Luthra & Anil Kumar, 2024. "Impact of Digital Assistant Attributes on Millennials’ Purchasing Intentions: A Multi-Group Analysis using PLS-SEM, Artificial Neural Network and fsQCA," Information Systems Frontiers, Springer, vol. 26(3), pages 943-966, June.
  92. Ding, Bin & Li, Yameng & Miah, Shah & Liu, Wei, 2024. "Customer acceptance of frontline social robots—Human-robot interaction as boundary condition," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
  93. Liu, Yang & Ying, Zhenzhou & Ying, Ying & Wang, Ding & Chen, Jin, 2024. "Artificial intelligence orientation and internationalization speed: A knowledge management perspective," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
  94. Rachid Maghniwi & Mustapha Oukassi, 2025. "Predictive Analytics for Augmented Banking Advisors: Transforming Personalized Financial Services," Post-Print hal-05024818, HAL.
  95. Thorsten Hennig-Thurau & Dorothea N. Aliman & Alina M. Herting & Gerrit P. Cziehso & Marc Linder & Raoul V. Kübler, 2023. "Social interactions in the metaverse: Framework, initial evidence, and research roadmap," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 889-913, July.
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