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Predictive Analytics for Augmented Banking Advisors: Transforming Personalized Financial Services

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  • Rachid Maghniwi

    (UM5 - Université mohamed 5, Rabat)

  • Mustapha Oukassi

    (UM5 - Université mohamed 5, Rabat)

Abstract

This paper explores the integration of predictive analytics technologies into the traditional banking advisory model, creating an "augmented banking advisor" paradigm that enhances personalized financial services. While digital banking solutions have proliferated, the human element remains crucial for complex financial decisions. Our research demonstrates how predictive algorithms can complement human expertise by anticipating customer needs, identifying relevant opportunities, and supporting personalized recommendations. Through a mixed-methods approach combining a controlled experiment across three European banking institutions and qualitative analysis of advisor-client interactions, we found that augmented advisors achieved 37% higher customer satisfaction scores and 28% improved financial outcomes compared to traditional advisory methods. Key challenges identified include ethical considerations in predictive recommendation systems, advisor adoption barriers, and the need for transparent AI-human collaboration frameworks. This study contributes to the emerging field of human-AI collaboration in financial services and provides practical implementation guidelines for financial institutions seeking to enhance their advisory capabilities through predictive analytics.

Suggested Citation

  • Rachid Maghniwi & Mustapha Oukassi, 2025. "Predictive Analytics for Augmented Banking Advisors: Transforming Personalized Financial Services," Post-Print hal-05024818, HAL.
    • Handle: RePEc:hal:journl:hal-05024818
    DOI: 10.71261/dhss/3.1.99.110
    Note: View the original document on HAL open archive server: https://hal.science/hal-05024818v1
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    References listed on IDEAS

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    1. Ming-Hui Huang & Roland T. Rust, 2021. "A strategic framework for artificial intelligence in marketing," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 30-50, January.
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