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The future of social media in marketing

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  1. Barış-Tüzemen Özge & Tüzemen Samet & Çelik Ali Kemal, 2023. "Sentiment analysis of reviews on cappadocia: The land of beautiful horses in the eyes of tourists," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 13(2), pages 188-197, December.
  2. Laura Studen & Victor Tiberius, 2020. "Social Media, Quo Vadis? Prospective Development and Implications," Future Internet, MDPI, vol. 12(9), pages 1-22, August.
  3. Liu, Yunxin, 2023. "Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food," Journal of Business Research, Elsevier, vol. 168(C).
  4. dos Santos, José & Duffett, Rodney, 2021. "Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 5(2), pages 392-392, September.
  5. Effrosyni Bitakou & Sotirios Karetsos & Filotheos Ntalianis & Maria Ntaliani & Constantina Costopoulou, 2023. "Evaluating Social Media Marketing in the Greek Winery Industry," Sustainability, MDPI, vol. 16(1), pages 1-22, December.
  6. Huseyin Arasli & Maryam Abdullahi & Tugrul Gunay, 2021. "Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study," Sustainability, MDPI, vol. 13(11), pages 1-27, May.
  7. Roger Silva Wegner & Deoclécio Junior Cardoso Silva & Claudimar Pereira Veiga & Vania Fátima Barros Estivalete & Vanessa Piovesan Rossato & Michel Barboza Malheiros, 2024. "Performance analysis of social media platforms: evidence of digital marketing," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 599-610, September.
  8. Malik, Nishtha & Kar, Arpan Kumar & Tripathi, Shalini Nath & Gupta, Shivam, 2023. "Exploring the impact of fairness of social bots on user experience," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
  9. Mohammad Amin Darzi & Sadra Ahmadi & Sajjad Shokouhyar, 2025. "Cross-cultural ranking of cellphone life cycle issues for strategic CSR marketing with social media-based AHP," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(2), pages 3201-3232, February.
  10. Khawaja Khalid Mehmood1 & Nadeem Ahmed Sheikh & Farkhandah Batool, 2020. "Enhancing Organizational Performance through Social Media use and Knowledge Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 16(1), pages 16-13.
  11. Kumar, Jitender & Katiyar, Gagan & Mehrotra, Ankit & Attri, Rekha & Vishnoi, Sushant Kumar, 2024. "Connecting BOP consumers and retailers: What drives small-time retailing through social media?," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  12. Abdulwahed Nasser M Alharkan & Edyta Wolny-Abouelwafa & Ashwaq Althowibi & Hana Khalid Alhumaid & Amera Alharbi & Haifa Alghamdi & Shahla Abu Zahra, 2024. "Exploring EFL Teachers’ Perspectives on the Role of Social Media for Building Trust in the Workplace," World Journal of English Language, Sciedu Press, vol. 14(6), pages 405-405, November.
  13. Franke, Claudia & Groeppel-Klein, Andrea, 2024. "The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers," Journal of Business Research, Elsevier, vol. 185(C).
  14. Rosanna K. Smith & Elham Yazdani & Pengyuan Wang & Saber Soleymani & Lan Anh N. Ton, 2022. "The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 324-337, March.
  15. Ghouri, Arsalan Mujahid & Mani, Venkatesh & Haq, Mirza Amin ul & Kamble, Sachin S., 2022. "The micro foundations of social media use: Artificial intelligence integrated routine model," Journal of Business Research, Elsevier, vol. 144(C), pages 80-92.
  16. Kamrul Islam Syed & Prof. Abu Bakr Sade & Prof. Huam Hon Tat, 2024. "Social Influence, Self-Efficacy, Trust, and Corporate Digital Responsibility in Adoption of E-Marketing," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3), pages 1052-1061, March.
  17. Sara Quach & Park Thaichon & Kelly D. Martin & Scott Weaven & Robert W. Palmatier, 2022. "Digital technologies: tensions in privacy and data," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1299-1323, November.
  18. Sarraf, Shagun & Kushwaha, Amit Kumar & Kar, Arpan Kumar & Dwivedi, Yogesh K. & Giannakis, Mihalis, 2024. "How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 – A mixed methods study," International Journal of Production Economics, Elsevier, vol. 267(C).
  19. Krystyna Mazurek-Lopacinska & Magdalena Sobocinska, 2022. "The Role of Social Media in Firms’ Marketing Communication in the Polish Market," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 216-234.
  20. Shah, Denish & Webster, Emily & Kour, Gurpreet, 2023. "Consuming for content? Understanding social media-centric consumption," Journal of Business Research, Elsevier, vol. 155(PB).
  21. Wilkinson, Constantin, 2023. "Corporate digital responsibility: The influence of digitalisation on sustainable corporate development," KCC Schriftenreihe, FOM Hochschule für Oekonomie & Management, KCC KompetenzCentrum für Corporate Social Responsibility, volume 5, number 282190 edited by FOM Hochschule für Oekonomie & Management, KCC KompetenzCentrum für Corporate Social Responsibility.
  22. Deli Yuan & Muhammad Khalilur Rahman & Md. Abu Issa Gazi & Md. Atikur Rahaman & Mohammad Mainul Hossain & Shaharin Akter, 2021. "Analyzing of User Attitudes Toward Intention to Use Social Media for Learning," SAGE Open, , vol. 11(4), pages 21582440211, November.
  23. Elena BOSTĂNICĂ & Ştefan-Claudiu CĂESCU & Călin-Petrică VEGHEŞ & Olguţa-Anca ORZAN, 2023. "Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(3), pages 37-44, September.
  24. van der Harst, Jesse Pieter & Angelopoulos, Spyros, 2024. "Less is more: Engagement with the content of social media influencers," Journal of Business Research, Elsevier, vol. 181(C).
  25. Belanche, Daniel & Casaló, Luis V. & Flavián, Marta, 2024. "Human versus virtual influences, a comparative study," Journal of Business Research, Elsevier, vol. 173(C).
  26. Purnama Teddy & Antonio Ferdi & Berlianto Margaretha Pink, 2024. "Assessing the influence of inspirational value on experience quality and electronic word-of-mouth in non-formal music education settings in Indonesia," Management & Marketing, Sciendo, vol. 19(2), pages 211-232.
  27. Sorensen, Anne, 2021. "Facilitating value: How organizations deploy resources in social media-based brand communities," Journal of Business Research, Elsevier, vol. 136(C), pages 678-694.
  28. Marcel Lincényi & Ladislav Kabát & Michal Fabuš, 2021. "Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
  29. Hu, Hai-hua & Ma, Fang, 2023. "Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  30. Khan, Imran, 2022. "Do brands’ social media marketing activities matter? A moderation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  31. Liam Tincknell & Frank Mathmann & Benno Torgler & Husain Salilul Akareem, 2025. "Act your age to engage: field evidence on parent versus brand extension," Journal of Brand Management, Palgrave Macmillan, vol. 32(1), pages 34-49, January.
  32. Andria Andriuzzi & Géraldine Michel, 2021. "Brand conversation: Linguistic practices on social media in the light of face-work theory," Post-Print hal-03049134, HAL.
  33. Mihai C. ORZAN & Adina I. ZARA & Stefan C. CAESCU & Mihaela E. CONSTANTINESCU & Olguta A. ORZAN, 2021. "Social Media Networks as a Business Environment, During COVID-19 Crisis Tunisia and Turkey," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(1), pages 64-73, January.
  34. Mark Rowland Bruce & Adebayo Felix Adekoya & Samuel Boateng & Peter Appiahene, 2023. "Prevalent User-centered Monetization Techniques in Social Media," International Review of Management and Marketing, Econjournals, vol. 13(1), pages 19-28, January.
  35. Adrian Waltenrath, 2024. "Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-24, December.
  36. Steven Chen, 2023. "A counterinsurgent (COIN) framework to defend against consumer activists," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 275-301, July.
  37. Yiming Chen & Zhaoyue Qin & Yue Yan & Yi Huang, 2024. "The Power of Influencers: How Does Influencer Marketing Shape Consumers’ Purchase Intentions?," Sustainability, MDPI, vol. 16(13), pages 1-18, June.
  38. Prados-Peña, Mª Belén & Crespo-Almendros, Esmeralda & Porcu, Lucía, 2022. "COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal†in the airline industry," Journal of Air Transport Management, Elsevier, vol. 103(C).
  39. Dhruv Grewal & John Hulland & Praveen K. Kopalle & Elena Karahanna, 2020. "The future of technology and marketing: a multidisciplinary perspective," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 1-8, January.
  40. Amit Tariyal & Swati Bisht & Santanu Roy & Gaurav Chopra, 2024. "Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decision," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 639-655, September.
  41. Amel Pintol & Nereida Hadziahmetovic, 2023. "The Mediating Role of Brand Trust in Social Media Marketing Activities and Brand Equity Relationship: Case of Bottled Water Brands in the Market of Bosnia and Herzegovina," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 9(1), pages 5-20.
  42. Dennis F. X. Mathaisel & Clare L. Comm, 2021. "Political marketing with data analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(1), pages 56-64, March.
  43. Matti J. Haverila & Kai Haverila & Caitlin McLaughlin & Mehak Arora, 2023. "The influence of the number of brand community memberships on customer centric measures," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 5-20, March.
  44. Elena Bonel & Mauro Capestro & Eleonora Di Maria, 2023. "How COVID-19 impacted cultural consumption: an explorative analysis of Gen Z’s digital museum experiences," Italian Journal of Marketing, Springer, vol. 2023(2), pages 135-160, June.
  45. Doan Viet Phuong Nguyen & Thanh-Binh Phung, 2023. "Media Credibility and Re-use Intention for Information Seeking in Crisis: A Case of Cross-Platform Media Complementary Effect in Covid-19 Pandemic in Vietnam," SAGE Open, , vol. 13(4), pages 21582440231, November.
  46. Akhtar, Naeem & Hameed, Zahid & Islam, Tahir & Pant, Manoj Kumar & Sharma, Anshuman & Rather, Raouf Ahmad & Kuzior, Aleksandra, 2024. "Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  47. Qayyum, Abdul & Jamil, Raja Ahmed & Shah, Adnan Muhammad & Lee, KangYoon, 2023. "Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  48. Sunanda Nayak & Vijay Pereira & Bahar Ali Kazmi & Pawan Budhwar, 2024. "To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—India," Journal of Business Ethics, Springer, vol. 191(4), pages 811-835, May.
  49. Urbonavicius, Sigitas & Degutis, Mindaugas & Zimaitis, Ignas & Kaduskeviciute, Vaida & Skare, Vatroslav, 2021. "From social networking to willingness to disclose personal data when shopping online: Modelling in the context of social exchange theory," Journal of Business Research, Elsevier, vol. 136(C), pages 76-85.
  50. Raffeq S. Alim, 2025. "Marketing Strategy Transformation of Micro-Small and Medium Enterprises in Bangsamoro Autonomous Region in Muslim Mindanao: A Convergent Design," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 12(1), pages 614-631, January.
  51. Xianfeng Zhang & Yuxue Shi & Ting (Tina) Li & Yuxian Guan & Xinlei Cui, 2024. "How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal," Information Systems Frontiers, Springer, vol. 26(5), pages 1803-1834, October.
  52. Anna Granstedt, 2024. "The past, present, and future of social media marketing ethics," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 278-296, December.
  53. Gerrath, Maximilian H.E.E. & Olya, Hossein & Shah, Zahra & Li, Huaiyu, 2024. "Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts," Journal of Business Research, Elsevier, vol. 175(C).
  54. Fraccastoro, Sara & Gabrielsson, Mika & Pullins, Ellen Bolman, 2021. "The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs," International Business Review, Elsevier, vol. 30(4).
  55. Viktória Ali Taha & Tonino Pencarelli & Veronika Škerháková & Richard Fedorko & Martina Košíková, 2021. "The Use of Social Media and Its Impact on Shopping Behavior of Slovak and Italian Consumers during COVID-19 Pandemic," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
  56. Syed Asim Shah & Muhammad Haroon Shoukat & Waseef Jamal & Muhammad Shakil Ahmad, 2023. "What Drives Followers-Influencer Intention in Influencer Marketing? The Perspectives of Emotional Attachment and Quality of Information," SAGE Open, , vol. 13(2), pages 21582440231, June.
  57. Sharma, Manu & Kaushal, Deepak & Joshi, Sudhanshu, 2023. "Adverse effect of social media on generation Z user's behavior: Government information support as a moderating variable," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  58. Gurung, Suraj & Ritacco, Jonathan & Chen, Lijun Angelia & Lai, John, 2024. "A Case Study on the Home Cooking Movement – Legalization, Market, and Competition," Applied Economics Teaching Resources (AETR), Agricultural and Applied Economics Association, vol. 6(4), December.
  59. Bermes, Alena, 2021. "Information overload and fake news sharing: A transactional stress perspective exploring the mitigating role of consumers’ resilience during COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  60. Penttinen, Valeria, 2023. "Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationships," Journal of Business Research, Elsevier, vol. 165(C).
  61. Matea Mati? ?o?i? & Marija Be?i? & Perica Vojini?, 0000. "Do Social Media Reviews Matter? Social Media Marketing Activities Empirical Study," Proceedings of Economics and Finance Conferences 14416294, International Institute of Social and Economic Sciences.
  62. Ye, Yu & Yu, Qionglei & Zheng, Yongjun & Zheng, Yi, 2022. "Investigating the effect of social media application on firm capabilities and performance: The perspective of dynamic capability view," Journal of Business Research, Elsevier, vol. 139(C), pages 510-519.
  63. Liyanaarachchi, Gajendra & Mifsud, Matthieu & Viglia, Giampaolo, 2024. "Virtual influencers and data privacy: Introducing the multi-privacy paradox," Journal of Business Research, Elsevier, vol. 176(C).
  64. Gupta, Samrat & Deodhar, Swanand J. & Tiwari, Amit Anand & Gupta, Manjul & Mariani, Marcello, 2024. "How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement," Journal of Business Research, Elsevier, vol. 176(C).
  65. Option Takunda Chiwaridzo & Reason Masengu, 2023. "The impact of social media branding and technology adoption on green tourism: the role of tourist behavior as a mediator in developing countries post-COVID-19—context of Zimbabwe," Future Business Journal, Springer, vol. 9(1), pages 1-14, December.
  66. Prithwiraj Mukherjee & Souvik Dutta & Arnaud De Bruyn, 2022. "Did clickbait crack the code on virality?," Journal of the Academy of Marketing Science, Springer, vol. 50(3), pages 482-502, May.
  67. Grewal, Dhruv & Roggeveen, Anne L., 2020. "Understanding Retail Experiences and Customer Journey Management," Journal of Retailing, Elsevier, vol. 96(1), pages 3-8.
  68. Agnieszka Izabela Baruk & Mateusz Grzesiak, 2020. "Cooperation between Final Purchasers and Offerors in the Online and Offline Environments vs. the Benefits Derived by Active Purchasers," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
  69. Raphael Odoom & John Paul Basewe Kosiba & Priscilla Teika Odoom, 2024. "Brand hate experiences and the role of social media influencers in altering consumer emotions," Journal of Brand Management, Palgrave Macmillan, vol. 31(5), pages 529-542, September.
  70. Ali, Maged & Gomes, Lucas Moreira & Azab, Nahed & de Moraes Souza, João Gabriel & Sorour, M. Karim & Kimura, Herbert, 2023. "Panic buying and fake news in urban vs. rural England: A case study of twitter during COVID-19," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
  71. Hofstetter, Reto & Gollnhofer, Johanna Franziska, 2024. "The creator’s dilemma: Resolving tensions between authenticity and monetization in social media," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 427-435.
  72. Iasmina-Iulia Gradinescu & Elena Bostanica & Mihai Orzan, 2023. "The Impact of New Technologies on the Future of Marketing: the Challenges of Adopting Artificial Intelligence-Generated Influencers in Marketing Strategies. Is the Romanian Market Ready for this Emerg," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 617-620, August.
  73. Santi Duwi Putri Nugroho & Mintarti Rahayu & Raditha Dwi Vata Hapsari, 2022. "The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation:Study on consumers of Korea cosmetic product," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(5), pages 18-32, July.
  74. Anastasios-Ioannis Theocharidis & Maria Argyropoulou & George Karavasilis & Vasiliki Vrana & Evangelos Kehris, 2020. "An Approach towards Investigating Factors Affecting Intention to Book a Hotel Room through Social Media," Sustainability, MDPI, vol. 12(21), pages 1-20, October.
  75. Thomas, Veronica L. & Fowler, Kendra, 2023. "Examining the outcomes of influencer activism," Journal of Business Research, Elsevier, vol. 154(C).
  76. Kitikorn Dowpiset & Chompu Nuangjamnong, 2021. "An Investigation of Factors Affecting Intention to Comply Thailand PDPA with E-Services in Private University towards Social Media," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 374-393.
  77. Gil Appel & Eitan Muller, 2021. "Adoption patterns over time: a replication," Marketing Letters, Springer, vol. 32(4), pages 499-511, December.
  78. Aya Aboelenien & Chau Minh Nguyen, 2024. "From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 108-125, March.
  79. Johansson, Anders C. & Zhu, Zhen, 2021. "Reputational Assets and Social Media Marketing Activeness: Empirical Insights from China," Stockholm School of Economics Asia Working Paper Series 2021-53, Stockholm School of Economics, Stockholm China Economic Research Institute.
  80. John, Regina & John, Regina & John, Regina, 2021. "Determinants of choices of the Income Generating Activities among Youths beneficiaries of Youth Development Fund in Morogoro Municipality and Mvomero District in Tanzania," Tanzania Journal of Community Development (TAJOCODE), Department of Agricultural Extension and Community Development, Sokoine University of Agriculture, vol. 1(1), pages 1-13, August.
  81. Hamacher, Kevin & Blach, Maike & Kozlik, Jan & Muster, Felix & Nöllenburg, Pascal-Philipp & Ohletz, Jan-Henrik & Franken, Gereon & Hernes, Dominic & Hinterding, Martin & Höveler, Patrick & Huppertz, M, 2023. "Analyse sensorischer E-Commerce-Elemente mittels Big-Data-Methoden und Künstlicher Intelligenz: Automatisierung sensorischer Bewertungen von E-Commerce- und Social-Media-Plattformen auf Basis des Onli," ifid Schriftenreihe: Beiträge zu IT-Management & Digitalisierung, FOM Hochschule für Oekonomie & Management, ifid Institut für IT-Management & Digitalisierung, volume 2, number 2 edited by FOM Hochschule für Oekonomie & Management, ifid Institut für IT-Management & Digitalisierung.
  82. Connie Bayudan‐Dacuycuy & Lawrence B. Dacuycuy, 2022. "Harnessing the potential of online marketplaces in the Philippines: Insights from the National Information and Communications Technology Household Survey," Asia and the Pacific Policy Studies, Wiley Blackwell, vol. 9(3), pages 288-316, September.
  83. Khawaja Khalid Mehmood1 & Nadeem Ahmed Sheikh & Farkhandah Batool, 2020. "Enhancing Organizational Performance through Social Media use and Knowledge Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 16(1), pages 193-210.
  84. Deng, Fengyi & Jiang, Xia, 2023. "Effects of human versus virtual human influencers on the appearance anxiety of social media users," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  85. Zhou, Liying & Jin, Fei & Wu, Banggang & Chen, Zhi & Wang, Cheng Lu, 2023. "Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions," Journal of Business Research, Elsevier, vol. 158(C).
  86. Johnson, Nicholas E. & Short, Jeremy C. & Chandler, Jeffrey A. & Jordan, Samantha L., 2022. "Introducing the contentpreneur: Making the case for research on content creation-based online platforms," Journal of Business Venturing Insights, Elsevier, vol. 18(C).
  87. Aimé, Isabelle & Berger-Remy, Fabienne & Laporte, Marie-Eve, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Journal of Business Research, Elsevier, vol. 145(C), pages 814-827.
  88. He, Yuanqiong & Zhou, Qi & Canfield, Jessica & Yuan, Hong, 2024. "Not all friends are created equal: The effect of friendship type on performance of shared native ads on social media," Journal of Business Research, Elsevier, vol. 183(C).
  89. Di Wu & Zhenning Xu & Seung Bach, 2023. "Using Google Trends to predict and forecast avocado sales," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 629-641, December.
  90. Jordan W. Moffett & Judith Anne Garretson Folse & Robert W. Palmatier, 2021. "A theory of multiformat communication: mechanisms, dynamics, and strategies," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 441-461, May.
  91. Iuliana Obreja, 2024. "Bookstagram Tours: Redefining Social Media Marketing in the Publishing Industry in Romania," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 27(87), pages 24-32, March.
  92. Chang, Ya Ping & Li, Jingwen, 2022. "Seamless experience in the context of omnichannel shopping： scale development and empirical validation," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  93. Campbell, Colin & Sands, Sean & Treen, Emily & McFerran, Brent, 2021. "Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 96-105.
  94. Pittman, Matthew & Abell, Annika, 2021. "More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 70-82.
  95. Alaa M. S. Azazz & Ibrahim A. Elshaer, 2022. "Amid the COVID-19 Pandemic, Social Media Usage and Food Waste Intention: The Role of Excessive Buying Behavior and Religiosity," Sustainability, MDPI, vol. 14(11), pages 1-14, June.
  96. Almeida Fernando & Santos José Duarte, 2020. "The Role of Social Networks in the Internationalisation of Startups: LinkedIn in Portuguese Context," Management & Marketing, Sciendo, vol. 15(3), pages 345-363, September.
  97. Ja-Shen Chen & Piyanoot Kamalanon & Thanyamai P. Janupiboon, 2022. "Company websites and mobile apps versus social media: which service experience creates more customer value for online travel agencies?," Service Business, Springer;Pan-Pacific Business Association, vol. 16(4), pages 1081-1110, December.
  98. Cahyono, Edi Dwi, 2023. "Instagram adoption for local food transactions: A research framework," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
  99. Zhou, Fei & Lin, Youhai & Mou, Jian & Cohen, Jason & Chen, Sihua, 2023. "Understanding the dark side of gamified interactions on short-form video platforms: Through a lens of expectations violations theory," Technological Forecasting and Social Change, Elsevier, vol. 186(PB).
  100. Song, Xiaobing & Lu, Yi & Yang, Qiang, 2024. "The negative effect of virtual endorsers on brand authenticity and potential remedies," Journal of Business Research, Elsevier, vol. 185(C).
  101. Maulana Noveri, 2020. "Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review," Management & Marketing, Sciendo, vol. 15(s1), pages 514-533, October.
  102. Caitlin de la Roche & Tiago de Barros & Tinashe Chuchu & Brighton Nyagadza & Marike Venter de Villiers, 2022. "An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa," International Review of Management and Marketing, Econjournals, vol. 12(4), pages 29-37, July.
  103. Elisabete SILVA & Hugo SOARES & José Duarte SANTOS & Fernando ALMEIDA, 2020. "THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 99-116, November.
  104. Wang, Zi & Yuan, Ruizhi & Luo, Jun & Liu, Martin J. & Yannopoulou, Natalia, 2023. "Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers," Journal of Business Research, Elsevier, vol. 165(C).
  105. Hyeon Jo & Youngsok Bang, 2024. "Navigating the Omnichannel Landscape: Unraveling the Antecedents of Customer Loyalty," SAGE Open, , vol. 14(1), pages 21582440241, March.
  106. Thorsten Hennig-Thurau & Dorothea N. Aliman & Alina M. Herting & Gerrit P. Cziehso & Marc Linder & Raoul V. Kübler, 2023. "Social interactions in the metaverse: Framework, initial evidence, and research roadmap," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 889-913, July.
  107. Rand Al-Dmour & Ola H. Alkhatib & Hani Al-Dmour & Eatedal Basheer Amin, 2023. "The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices," SAGE Open, , vol. 13(2), pages 21582440231, June.
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