An Investigation of Factors Affecting Intention to Comply Thailand PDPA with E-Services in Private University towards Social Media
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Keywords
Personal Data Protection Act (PDPA); attitude toward behavior; perceived ease of use; perceived usefulness; trust to e-services; social media usage; permission-based acceptance; intention to comply.;All these keywords.
JEL classification:
- H2 - Public Economics - - Taxation, Subsidies, and Revenue
- H21 - Public Economics - - Taxation, Subsidies, and Revenue - - - Efficiency; Optimal Taxation
- J54 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Producer Cooperatives; Labor Managed Firms
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
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