IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v16y2024i3p562-571.html
   My bibliography  Save this article

Food Consumption Preference Amongst Young Adults Based on Social Media Influence in Malaysia

Author

Listed:
  • Norsiah Ahmad
  • Ermee Edwin
  • Syukrina Alini Mat Ali

Abstract

Food consumption amongst young adults has potentially been influenced by social media. Businesses also utilize social media as a medium of promotion. Thus, cultural food has gone viral on social media, causing the demand for cultural food to rise. Several factors in social media influence could be the reason for young adults discovering international cultural foods. Therefore, the focus of this study is to identify how social media influences young adults' tastes and preferences for international foods. Data was collected from 115 respondents who are young adults. The implications and consequences of the study findings for food consumption are further discussed. Social media influence on cultural food includes audio-visual appearance, information sharing, and delivery, finally, peer pressure on social was investigated in this study.

Suggested Citation

  • Norsiah Ahmad & Ermee Edwin & Syukrina Alini Mat Ali, 2024. "Food Consumption Preference Amongst Young Adults Based on Social Media Influence in Malaysia," Information Management and Business Review, AMH International, vol. 16(3), pages 562-571.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:562-571
    DOI: 10.22610/imbr.v16i3(I)S.4083
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/4083/2646
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/4083
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v16i3(I)S.4083?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Charlene Li & Miranda Mirosa & Phil Bremer, 2020. "Review of Online Food Delivery Platforms and their Impacts on Sustainability," Sustainability, MDPI, vol. 12(14), pages 1-17, July.
    2. Gil Appel & Lauren Grewal & Rhonda Hadi & Andrew T. Stephen, 2020. "The future of social media in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 79-95, January.
    3. Petit, Olivia & Velasco, Carlos & Spence, Charles, 2019. "Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 42-61.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Elena Bonel & Mauro Capestro & Eleonora Di Maria, 2023. "How COVID-19 impacted cultural consumption: an explorative analysis of Gen Z’s digital museum experiences," Italian Journal of Marketing, Springer, vol. 2023(2), pages 135-160, June.
    2. Rand Al-Dmour & Ola H. Alkhatib & Hani Al-Dmour & Eatedal Basheer Amin, 2023. "The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices," SAGE Open, , vol. 13(2), pages 21582440231, June.
    3. Roger Silva Wegner & Deoclécio Junior Cardoso Silva & Claudimar Pereira Veiga & Vania Fátima Barros Estivalete & Vanessa Piovesan Rossato & Michel Barboza Malheiros, 2024. "Performance analysis of social media platforms: evidence of digital marketing," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 599-610, September.
    4. Jabbour Al Maalouf, Nada & Sayegh, Elie & Makhoul, Wissam & Sarkis, Nada, 2025. "Consumers' attitudes and purchase intentions toward food ordering via online platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
    5. Qayyum, Abdul & Jamil, Raja Ahmed & Shah, Adnan Muhammad & Lee, KangYoon, 2023. "Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    6. Raffeq S. Alim, 2025. "Marketing Strategy Transformation of Micro-Small and Medium Enterprises in Bangsamoro Autonomous Region in Muslim Mindanao: A Convergent Design," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 12(1), pages 614-631, January.
    7. Abdulwahed Nasser M Alharkan & Edyta Wolny-Abouelwafa & Ashwaq Althowibi & Hana Khalid Alhumaid & Amera Alharbi & Haifa Alghamdi & Shahla Abu Zahra, 2024. "Exploring EFL Teachers’ Perspectives on the Role of Social Media for Building Trust in the Workplace," World Journal of English Language, Sciedu Press, vol. 14(6), pages 405-405, November.
    8. Yongrong Xin & Muhammad Irfan & Bilal Ahmad & Madad Ali & Lanqi Xia, 2023. "Identifying How E-Service Quality Affects Perceived Usefulness of Online Reviews in Post-COVID-19 Context: A Sustainable Food Consumption Behavior Paradigm," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
    9. Ana Cláudia Amaro & Luisa M. Martinez & Filipe R. Ramos & Karla Menezes & Silvio Menezes, 2023. "An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad," Electronic Commerce Research, Springer, vol. 23(3), pages 1429-1458, September.
    10. Bastos, Wilson, 2020. "“Speaking of Purchases”: How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 1-16.
    11. Esther Calderon-Monge & Domingo Ribeiro-Soriano, 2024. "The role of digitalization in business and management: a systematic literature review," Review of Managerial Science, Springer, vol. 18(2), pages 449-491, February.
    12. Som Sekhar Bhattacharyya & Arvind Sahay & Arunaditya Sahay, 2022. "The Quest for Competitive Advantage: The Role of Technology Depth and Breadth at the Customer Interface," Vikalpa: The Journal for Decision Makers, , vol. 47(4), pages 274-287, December.
    13. Effrosyni Bitakou & Sotirios Karetsos & Filotheos Ntalianis & Maria Ntaliani & Constantina Costopoulou, 2023. "Evaluating Social Media Marketing in the Greek Winery Industry," Sustainability, MDPI, vol. 16(1), pages 1-22, December.
    14. Mohamad Haziq Izzuddin Baharin & Muhammad Izzat Zulkifly & Zurena Shahril & Mohd Aliff Abdul Majid, 2025. "How Customers Decide: Unveiling the Drivers of Customers’ Online Purchase Behavior on Online Food Delivery Apps," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 1922-1946, January.
    15. Sudhir Rana, 2024. "What, Why and How ‘Shared Goals’ Are Important in Academic Research? What Is There for Marketing Scholars?," FIIB Business Review, , vol. 13(3), pages 283-285, May.
    16. Deli Yuan & Muhammad Khalilur Rahman & Md. Abu Issa Gazi & Md. Atikur Rahaman & Mohammad Mainul Hossain & Shaharin Akter, 2021. "Analyzing of User Attitudes Toward Intention to Use Social Media for Learning," SAGE Open, , vol. 11(4), pages 21582440211, November.
    17. Hofstetter, Reto & Gollnhofer, Johanna Franziska, 2024. "The creator’s dilemma: Resolving tensions between authenticity and monetization in social media," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 427-435.
    18. He, Yuanqiong & Zhou, Qi & Canfield, Jessica & Yuan, Hong, 2024. "Not all friends are created equal: The effect of friendship type on performance of shared native ads on social media," Journal of Business Research, Elsevier, vol. 183(C).
    19. Aqib Habib & Muhammad Irfan & Mohsin Shahzad, 2022. "Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19," Future Business Journal, Springer, vol. 8(1), pages 1-18, December.
    20. Carlos Hernández-Mejía & Delia Torres-Muñoz & Everardo Inzunza-González & Carlos Sánchez-López & Enrique Efrén García-Guerrero, 2022. "A Novel Green Logistics Technique for Planning Merchandise Deliveries: A Case Study," Logistics, MDPI, vol. 6(3), pages 1-19, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:562-571. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.