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Food Consumption Preference Amongst Young Adults Based on Social Media Influence in Malaysia

Author

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  • Norsiah Ahmad
  • Ermee Edwin
  • Syukrina Alini Mat Ali

Abstract

Food consumption amongst young adults has potentially been influenced by social media. Businesses also utilize social media as a medium of promotion. Thus, cultural food has gone viral on social media, causing the demand for cultural food to rise. Several factors in social media influence could be the reason for young adults discovering international cultural foods. Therefore, the focus of this study is to identify how social media influences young adults' tastes and preferences for international foods. Data was collected from 115 respondents who are young adults. The implications and consequences of the study findings for food consumption are further discussed. Social media influence on cultural food includes audio-visual appearance, information sharing, and delivery, finally, peer pressure on social was investigated in this study.

Suggested Citation

  • Norsiah Ahmad & Ermee Edwin & Syukrina Alini Mat Ali, 2024. "Food Consumption Preference Amongst Young Adults Based on Social Media Influence in Malaysia," Information Management and Business Review, AMH International, vol. 16(3), pages 562-571.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:562-571
    DOI: 10.22610/imbr.v16i3(I)S.4083
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    References listed on IDEAS

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    1. Charlene Li & Miranda Mirosa & Phil Bremer, 2020. "Review of Online Food Delivery Platforms and their Impacts on Sustainability," Sustainability, MDPI, vol. 12(14), pages 1-17, July.
    2. Gil Appel & Lauren Grewal & Rhonda Hadi & Andrew T. Stephen, 2020. "The future of social media in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 79-95, January.
    3. Petit, Olivia & Velasco, Carlos & Spence, Charles, 2019. "Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 42-61.
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