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Consumer Learning and Brand Equity

Citations

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Cited by:

  1. Dr. Hilary Busolo & Dr. Caren Jerop & Dr. Charles Omoga, 2024. "An Evaluation of Perceived Quality Effect on the Choice of Poultry Feeds by Farmers in Nakuru West Sub-County, Nakuru County, Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(5), pages 1244-1259, May.
  2. Xin Xu & James Y. L. Thong & Viswanath Venkatesh, 2014. "Effects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market," Information Systems Research, INFORMS, vol. 25(4), pages 710-729, December.
  3. Michel Clement & Anke Lepthien & Tim Schulze, 2016. "Erfolgsfaktoren bei der Vermarktung von Kunst [Success Factors for Marketing of Arts]," Schmalenbach Journal of Business Research, Springer, vol. 68(4), pages 377-400, December.
  4. Olaleke Oluseye Ogunnaike & Oladele Joseph Kehinde & Oluwadamilola Oluwatosin Omoyayi & Oluwamakinde Oluwamayowa Popoola & Andrew Amoruwa, 2017. "Conceptualization of the Relationship between Brand Equity and Purchase Behavior," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 403-408.
  5. Kun Chen & Stephen J. Newell & Gang Kou & Lei Zhang & Chen Hua Li, 2017. "Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets," Journal of Brand Management, Palgrave Macmillan, vol. 24(4), pages 362-374, August.
  6. Thomas, Anne-Claire & Gaspart, Frédéric, 2015. "Does Poverty Trap Rural Malagasy Households?," World Development, Elsevier, vol. 67(C), pages 490-505.
  7. Vlad I. Rosca & Cristina Veronica Partenie, 2018. "A theoretical overview on understanding customer-based brand equity," Journal of Community Positive Practices, Catalactica NGO, issue 4, pages 19-28.
  8. Tianshi Li & Wenli Li & Yuqing Zhao & Jingpei Ma, 2023. "Rationality manipulation during consumer decision-making process: an analysis of Alibaba’s online shopping carnival," Electronic Commerce Research, Springer, vol. 23(1), pages 331-364, March.
  9. Jorge Vera Martínez, 2010. "La influencia de los componentes del valor percibido de la marca en los componentes del perfil de involucramiento del consumidor," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana.
  10. Tore Kristensen & Gorm Gabrielsen & Eugene D. Jaffe, 2014. "Is Familiarity a Moderator of Brand/Country Alliances? One More Look," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 2(2), pages 61-77, October.
  11. Oliveira-Castro, Jorge M., 2003. "Effects of base price upon search behavior of consumers in a supermarket: An operant analysis," Journal of Economic Psychology, Elsevier, vol. 24(5), pages 637-652, October.
  12. Mathew B. Chylinski & John H. Roberts & Bruce G. S. Hardie, 2012. "Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects," Marketing Science, INFORMS, vol. 31(4), pages 549-566, July.
  13. Stocchi, Dr Lara & Kemps, Eva & Anesbury, Dr Zachary, 2021. "The effect of mental availability on snack food choices," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  14. Oxoby, Robert J & Finnigan, Hugh, 2005. "Developing Heuristic-Based Quality Judgements: Attention Blocking in Consumer Choice," MPRA Paper 1523, University Library of Munich, Germany.
  15. Stifel, David & Minten, Bart, 2017. "Market Access, Well-being, and Nutrition: Evidence from Ethiopia," World Development, Elsevier, vol. 90(C), pages 229-241.
  16. Cleveland, Mark & Bartikowski, Boris, 2023. "Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad," Journal of Business Research, Elsevier, vol. 155(PB).
  17. Tim R. Holcomb & R. Duane Ireland & R. Michael Holmes Jr. & Michael A. Hitt, 2009. "Architecture of Entrepreneurial Learning: Exploring the Link among Heuristics, Knowledge, and Action," Entrepreneurship Theory and Practice, , vol. 33(1), pages 167-192, January.
  18. Hasford, Jonathan & Farmer, Adam, 2016. "Responsible you, despicable me: Contrasting competitor inferences from socially responsible behavior," Journal of Business Research, Elsevier, vol. 69(3), pages 1234-1241.
  19. Zablah, Alex R. & Brown, Brian P. & Donthu, Naveen, 2010. "The relative importance of brands in modified rebuy purchase situations," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 248-260.
  20. Ram, Y. & Björk, P. & Weidenfeld, A., 2016. "Authenticity and place attachment of major visitor attractions," Tourism Management, Elsevier, vol. 52(C), pages 110-122.
  21. Terry Clark & Thomas Martin Key & Carol Azab, 2023. "Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing," AMS Review, Springer;Academy of Marketing Science, vol. 13(3), pages 232-249, December.
  22. Harttgen, Kenneth & Klasen, Stephan & Rischke, Ramona, 2016. "Analyzing nutritional impacts of price and income related shocks in Malawi: Simulating household entitlements to food," Food Policy, Elsevier, vol. 60(C), pages 31-43.
  23. Sanjay Pulligadda & Frank R Kardes & Maria L Cronley, 2016. "Positive affectivity as a predictor of consumers’ propensity to be brand loyal," Journal of Brand Management, Palgrave Macmillan, vol. 23(2), pages 216-228, March.
  24. Lu, Chunling & Liu, Kai & Li, Lingling & Yang, Yuhong, 2017. "Sensitivity of measuring the progress in financial risk protection to survey design and its socioeconomic and demographic determinants: A case study in Rwanda," Social Science & Medicine, Elsevier, vol. 178(C), pages 11-18.
  25. Russell, Stephanie & Brannan, Matthew J., 2016. "“Getting the Right People on the Bus”: Recruitment, selection and integration for the branded organization," European Management Journal, Elsevier, vol. 34(2), pages 114-124.
  26. Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005. "Neural correlates of the affect heuristic during brand choice," Experimental 0509004, University Library of Munich, Germany.
  27. Yogesh Upadhyay & S. K. Singh, 2010. "When Sports Celebrity Doesn'T Perfrom: How Consumers React to Celebrity Endorsement?," Vision, , vol. 14(1-2), pages 67-78, January.
  28. Brady, Michael K. & Cronin, J. Joseph & Fox, Gavin L. & Roehm, Michelle L., 2008. "Strategies to offset performance failures: The role of brand equity," Journal of Retailing, Elsevier, vol. 84(2), pages 151-164.
  29. Conforti, Piero & Grünberger, Klaus & Troubat, Nathalie, 2017. "The impact of survey characteristics on the measurement of food consumption," Food Policy, Elsevier, vol. 72(C), pages 43-52.
  30. Ehlers, L.H. & Storcken, A.J.A., 2001. "Arrow's Theorem in Spatial Environments, METEOR Research memorandum," Research Memorandum 015, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  31. Varsha Jain & Chakshu Bhandari & Ganesh B.E., 2017. "Discovering the Interpersonal Relationship Between Luxury Perfume Brands and Consumers," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 5(2), pages 85-108, October.
  32. Homburg, Christian & Klarmann, Martin & Schmitt, Jens, 2010. "Brand awareness in business markets: When is it related to firm performance?," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 201-212.
  33. Shao, Wei & Lye, Ashley & Rundle-Thiele, Sharyn, 2009. "Different strokes for different folks: A method to accommodate decision -making heterogeneity," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 495-501.
  34. Nierobisch, Tim & Toporowski, Waldemar & Dannewald, Till & Jahn, Steffen, 2017. "Flagship stores for FMCG national brands: Do they improve brand cognitions and create favorable consumer reactions?," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 117-137.
  35. Togawa, Taku & Park, Jaewoo & Ishii, Hiroaki & Deng, Xiaoyan, 2019. "A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions," Journal of Retailing, Elsevier, vol. 95(4), pages 204-218.
  36. Lai, Kim Piew & Chong, Siong Choy & Ismail, Hishamuddin Bin & Tong, David Yoon Kin, 2014. "An explorative study of shopper-based salient e-servicescape attributes: A Means-End Chain approach," International Journal of Information Management, Elsevier, vol. 34(4), pages 517-532.
  37. Zielke, Stephan & Toporowski, Waldemar, 2012. "Negative price-image effects of appealing store architecture: Do they really exist?," Journal of Retailing and Consumer Services, Elsevier, vol. 19(5), pages 510-518.
  38. van Waterschoot, Walter & Kumar Sinha, Piyush & Van Kenhove, Patrick & De Wulf, Kristof, 2008. "Consumer learning and its impact on store format selection," Journal of Retailing and Consumer Services, Elsevier, vol. 15(3), pages 194-210.
  39. Kebir Leïla & Jeannerat Hugues, 2013. "Creativity, plasticity, quality: on the emergence of a new food offering in Paris," ZFW – Advances in Economic Geography, De Gruyter, vol. 57(1-2), pages 27-38, October.
  40. Ouwersloot, J. & Tudorica, A., 2001. "Brand personality creation through advertising," Research Memorandum 039, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  41. Masoud Dehghani, 2018. "An Investigation into the Effect of Psychological Empowerment on Brand Equity (Case Study: Islamic Azad University, Bandar Abbas Branch)," Marketing and Branding Research, EUROKD, vol. 5(4), pages 233-243.
  42. Evans, David K. & Popova, Anna, 2016. "Cost-Effectiveness Analysis in Development: Accounting for Local Costs and Noisy Impacts," World Development, Elsevier, vol. 77(C), pages 262-276.
  43. Abu-Zaineh, Mohammad & Mataria, Awad & Luchini, Stéphane & Moatti, Jean-Paul, 2008. "Equity in health care financing in Palestine: The value-added of the disaggregate approach," Social Science & Medicine, Elsevier, vol. 66(11), pages 2308-2320, June.
  44. Chuan Zheng & Munirah Khamarudin & Azanin Ahmad, 2024. "Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023)," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 113-125, September.
  45. Courtney Szocs & Sara Williamson & Adam Mills, 2022. "Contained: why it’s better to display some products without a package," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 131-146, January.
  46. van der Lans, Ralf & van Everdingen, Yvonne & Melnyk, Valentyna, 2016. "What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 924-943.
  47. Wu, Chih-Wen, 2014. "The study of service innovation for digiservice on loyalty," Journal of Business Research, Elsevier, vol. 67(5), pages 819-824.
  48. Besharat, Ali & Langan, Ryan J. & Nguyen, Carlin A., 2016. "Fashionably late: Strategies for competing against a pioneer advantage," Journal of Business Research, Elsevier, vol. 69(2), pages 718-725.
  49. Voss, Kevin E. & Li, Ying Ying & Song, YoungOk Sunny, 2022. "Competing cues in brand alliance advertisements," Journal of Business Research, Elsevier, vol. 149(C), pages 476-493.
  50. Lars Bergkvist & Martin Eisend, 2021. "The dynamic nature of marketing constructs," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 521-541, May.
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