Negative price-image effects of appealing store architecture: Do they really exist?
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DOI: 10.1016/j.jretconser.2012.06.007
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Cited by:
- Rafael Luis Wagner, 2019. "Lowering consumers’ price image without lowering their internal reference price: the role of pay-what-you-want pricing mechanism," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(4), pages 332-341, August.
- Thayse Schneider Silva & Marcelo Gattermann Perin & Rafael Luis Wagner & Kenny Basso, 2019. "The influence of advertisement repetition on price image in the context of higher education services," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(4), pages 342-352, August.
- Graciola, Ana Paula & De Toni, Deonir & Milan, Gabriel Sperandio & Eberle, Luciene, 2020. "Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
- Jérôme Baray & Gérard Cliquet & Yves Soulabail, 2023. "Thematic communities and image of french mass-market retailers in the media [Communautés thématiques et image des groupes de la grande distribution française dans les médias]," Post-Print hal-04251853, HAL.
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Keywords
Aesthetics; Architecture; Categorization; Inference theory; Price image; Retailing;All these keywords.
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