Developing Heuristic-Based Quality Judgements: Attention Blocking in Consumer Choice
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References listed on IDEAS
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More about this item
KeywordsConsumer Behavior; Consumer Learning; Marketing Strategy;
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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