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Empathy versus Pride: The Influence of Emotional Appeals across Cultures

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Cited by:

  1. Kwak, Hyokjin & Puzakova, Marina & Rocereto, Joseph F., 2017. "When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 851-871.
  2. Alex Mari & Andreina Mandelli & René Algesheimer, 2023. "Shopping with Voice Assistants: How Empathy Affects Individual and Family Decision-Making Outcomes," Working Papers 399, University of Zurich, Department of Business Administration (IBW).
  3. Kareklas, Ioannis & Muehling, Darrel D. & King, Skyler, 2019. "The effect of color and self-view priming in persuasive communications," Journal of Business Research, Elsevier, vol. 98(C), pages 33-49.
  4. Kongsompong, Kritika & Green, Robert T. & Patterson, Paul G., 2009. "Collectivism and social influence in the buying decision: A four-country study of inter- and intra-national differences," Australasian marketing journal, Elsevier, vol. 17(3), pages 142-149.
  5. Inesi, M. Ena, 2010. "Power and loss aversion," Organizational Behavior and Human Decision Processes, Elsevier, vol. 112(1), pages 58-69, May.
  6. Aaker, Jennifer L. & Brumbaugh, Anne M. & Grier, Sonya A., 2000. "Non-target Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes," Research Papers 1578, Stanford University, Graduate School of Business.
  7. Eun Young Park & Jin Hwa Rhee, 2019. "Who Clicks on Online Donation? Understanding the Characteristics of SNS Users during Participation in Online Campaigns," Sustainability, MDPI, vol. 11(13), pages 1-15, July.
  8. Fock, Henry & Chan, Allan K.K. & Yan, Dengfeng, 2011. "Member-organization connection impacts in affinity marketing," Journal of Business Research, Elsevier, vol. 64(7), pages 672-679, July.
  9. Thomas Kramer & Caglar Irmak & Lauren Block & Veronika Ilyuk, 2012. "The effect of a no-pain, no-gain lay theory on product efficacy perceptions," Marketing Letters, Springer, vol. 23(3), pages 517-529, September.
  10. Jae-Eun Kim & Kim Johnson, 2013. "The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination," Journal of Business Ethics, Springer, vol. 112(1), pages 79-90, January.
  11. Louro, M.J.S., 2005. "Leaving pleasure : Positive emotions and goal-directed behavior," Other publications TiSEM a8907dd8-8fb1-45c9-b72d-a, Tilburg University, School of Economics and Management.
  12. repec:dau:papers:123456789/10342 is not listed on IDEAS
  13. Engelen, Andreas & Brettel, Malte, 2011. "Assessing cross-cultural marketing theory and research," Journal of Business Research, Elsevier, vol. 64(5), pages 516-523, May.
  14. Panchal, Shirish & Gill, Tripat, 2020. "When size does matter: Dominance versus prestige based status signaling," Journal of Business Research, Elsevier, vol. 120(C), pages 539-550.
  15. Lili Wang & Zoey Chen, 2022. "The effect of incentive structure on referral: the determining role of self-construal," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1091-1110, September.
  16. Chang, Yaping & Gao, Yajie & Zhu, Donghong & Safeer, Asif Ali, 2023. "Social robots: Partner or intruder in the home? The roles of self-construal, social support, and relationship intrusion in consumer preference," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
  17. Varsha Jain & Subhadip Roy & Adwita Pant, 2013. "Effect of colour and relative product size (RPS) on consumer attitudes," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 1(1), pages 41-58, October.
  18. Lucas Lopes Ferreira de Souza & Caio Victor & Julia Jorge Rodrigues Dumont & Lorena Medeiros Maia, 2023. "Organic Cosmetics and the Use of Emotional Appeals," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 27(Vol. 27 N), pages 220089-2200.
  19. Marzieh Zendehdel & Laily Hj Paim & Narges Delafrooz, 2016. "The moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1223390-122, December.
  20. T. Faseur & M. Geuens, 2008. "Communicating the right emotion to generate help for connected versus unconnected others," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/493, Ghent University, Faculty of Economics and Business Administration.
  21. Kumju Hwang & Bora Lee & Juhee Hahn, 2020. "Green Restaurant Consumers’ Pride and Social Healthy Narcissism Influencing Self-Actualization and Self-Transcendence That Drive Customer Citizenship Behavior," Sustainability, MDPI, vol. 12(24), pages 1-19, December.
  22. Beichen Liang & Joseph Cherian, 2014. "American And Chinese Thinking Styles: Attitude Effects On Holistic And Attribute Ads," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 5(1).
  23. Xiaopeng Wu & Tianshu Xu & Jincheng Zhou, 2022. "Sustainability of Evaluation: The Origin and Development of Value-Added Evaluation from the Global Perspective," Sustainability, MDPI, vol. 14(23), pages 1-13, November.
  24. Pauwels, Koen & Erguncu, Selin & Yildirim, Gokhan, 2013. "Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 57-68.
  25. Septianto, Felix & Chiew, Tung Moi, 2018. "The effects of different, discrete positive emotions on electronic word-of-mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 1-10.
  26. Taeho YohAuthor-Name: Meungguk Park, 2015. "An Integrated Model of the Effective Television PSAs on Giving Behavior," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(5), pages 233-247, May.
  27. Hsiao-Ping Chang & Chun-Chieh Ma & Han-Shen Chen, 2019. "Climate Change and Consumer’s Attitude toward Insect Food," IJERPH, MDPI, vol. 16(9), pages 1-17, May.
  28. Varisha Rehman, 2017. "Looking through the Glass of Indian Culture: Consumer Behaviour in Modern and Postmodern Era," Global Business Review, International Management Institute, vol. 18(3_suppl), pages 19-37, June.
  29. Thomas Kramer & Suri Spolter-Weisfeld & Maneesh Thakkar, 2007. "The Effect of Cultural Orientation on Consumer Responses to Personalization," Marketing Science, INFORMS, vol. 26(2), pages 246-258, 03-04.
  30. Park, Meungguk & Turner, Brian A. & Pastore, Donna L., 2008. "Effective Public Service Advertisements to Attract Volunteers for the Special Olympics: An Elaboration Likelihood Perspective," Sport Management Review, Elsevier, vol. 11(2), pages 165-192, September.
  31. Lastner, Matthew M. & Folse, Judith Anne Garretson & Mangus, Stephanie M. & Fennell, Patrick, 2016. "The road to recovery: Overcoming service failures through positive emotions," Journal of Business Research, Elsevier, vol. 69(10), pages 4278-4286.
  32. Li Yan & Hean Tat Keh & Kyle B. Murray, 2024. "Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 75-96, January.
  33. Lee, Byung-Kwan & Lee, Wei-Na, 2016. "The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal," Journal of Business Research, Elsevier, vol. 69(8), pages 2747-2755.
  34. Seerat Sohal & Harsandaldeep Kaur, 2019. "Communicating with Voters on YouTube: Content Analysis of the Relationship Between Advertisement Message Characteristics and Viewers’ Responses," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 44(1), pages 17-35, February.
  35. Hyeong Kim & Thomas Kramer, 2006. "“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions," Marketing Letters, Springer, vol. 17(4), pages 311-321, December.
  36. Dharun Kasilingam & Soundararaj Ajitha, 2022. "Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 341-362, July.
  37. Boris Bartikowski & Fernando Fastoso & Heribert Gierl, 2021. "How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects," Journal of Business Ethics, Springer, vol. 169(2), pages 261-277, March.
  38. Sonenshein, Scott & Herzenstein, Michal & Dholakia, Utpal M., 2011. "How accounts shape lending decisions through fostering perceived trustworthiness," Organizational Behavior and Human Decision Processes, Elsevier, vol. 115(1), pages 69-84, May.
  39. Grier, Sonya A. & Brumbaugh, Anne M., 2002. "Consumer Distinctiveness and Advertising Persuasion," Research Papers 1735, Stanford University, Graduate School of Business.
  40. Hae-Ryong Kim & Moonkyu Lee & Hyoung-Tark Lee & Na-Min Kim, 2010. "Corporate Social Responsibility and Employee–Company Identification," Journal of Business Ethics, Springer, vol. 95(4), pages 557-569, September.
  41. Jouba Hmaida, 2009. "La conception de soi : une contribution à la littérature française en Marketing," Post-Print hal-02320955, HAL.
  42. Matthew Etherington, 2019. "Pride in Education: A Narrative Study of Five Finnish Schoolteachers," SAGE Open, , vol. 9(3), pages 21582440198, July.
  43. Bearden, William O. & Money, R. Bruce & Nevins, Jennifer L., 2006. "Multidimensional versus unidimensional measures in assessing national culture values: The Hofstede VSM 94 example," Journal of Business Research, Elsevier, vol. 59(2), pages 195-203, February.
  44. Bathaee, Atieh, 2011. "Culture affects consumer behavior: Theoretical reflections and an illustrative example with Germany and Iran," Wirtschaftswissenschaftliche Diskussionspapiere 02/2011, University of Greifswald, Faculty of Law and Economics.
  45. T. Faseur & M. Geuens, 2008. "Using the Right Emotion to Promote the Right Product to the Right Person," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/501, Ghent University, Faculty of Economics and Business Administration.
  46. Nguyen, Hoang Sinh & Laufer, Daniel & Krisjanous, Jayne, 2020. "The effectiveness of guilt and shame appeals on health communications: The moderating role of self-construal and personal cultural orientation," Australasian marketing journal, Elsevier, vol. 28(4), pages 310-324.
  47. Gabrielsson, Peter & Gabrielsson, Mika & Gabrielsson, Hannele, 2008. "International advertising campaigns in fast-moving consumer goods companies originating from a SMOPEC country," International Business Review, Elsevier, vol. 17(6), pages 714-728, December.
  48. Mindel Laar & Chris Neubourg, 2006. "Emotions and foreign direct investment: A theoretical and empirical exploration," Management International Review, Springer, vol. 46(2), pages 207-233, March.
  49. Jeon, Jung Ok & Beatty, Sharon E., 2002. "Comparative advertising effectiveness in different national cultures," Journal of Business Research, Elsevier, vol. 55(11), pages 907-913, November.
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