Communicating the right emotion to generate help for connected versus unconnected others
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References listed on IDEAS
- Aaker, Jennifer L & Williams, Patti, 1998. " Empathy versus Pride: The Influence of Emotional Appeals across Cultures," Journal of Consumer Research, Oxford University Press, vol. 25(3), pages 241-261, December.
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NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2008-02-09 (All new papers)
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