IDEAS home Printed from https://ideas.repec.org/r/oup/jconrs/v22y1995i2p121-38.html
   My bibliography  Save this item

Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Saeideh Bakhshi & Eric Gilbert, 2015. "Red, Purple and Pink: The Colors of Diffusion on Pinterest," PLOS ONE, Public Library of Science, vol. 10(2), pages 1-20, February.
  2. Isabel‐María García‐Sánchez & Cristina‐Andrea Araújo‐Bernardo, 2020. "What colour is the corporate social responsibility report? Structural visual rhetoric, impression management strategies, and stakeholder engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 1117-1142, March.
  3. Stokburger-Sauer, Nicola E. & Teichmann, Karin, 2013. "Is luxury just a female thing? The role of gender in luxury brand consumption," Journal of Business Research, Elsevier, vol. 66(7), pages 889-896.
  4. Michel Wedel & Rik Pieters, 2015. "The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred," Marketing Science, INFORMS, vol. 34(1), pages 134-143, January.
  5. Ryan Rahinel & Noelle M. Nelson, 2016. "When Brand Logos Describe the Environment: Design Instability and the Utility of Safety-Oriented Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(3), pages 478-496.
  6. Hans H. Bauer & Marc Fischer & Yvonne McInturff, 1999. "Der Bildkommunikationseffekt — eine Metaanalyse," Schmalenbach Journal of Business Research, Springer, vol. 51(9), pages 805-831, September.
  7. Wenyan Zhou & Oliver Hinz & Alexander Benlian, 2018. "The impact of the package opening process on product returns," Business Research, Springer;German Academic Association for Business Research, vol. 11(2), pages 279-308, September.
  8. Homer, Pamela Miles, 2021. "When sadness and hope work to motivate charitable giving," Journal of Business Research, Elsevier, vol. 133(C), pages 420-431.
  9. Marieke Huysentruyt & Eva Lefevere, 2010. "Child Benefit Support and Method of Payment: Evidence from a Randomized Experiment in Belgium," American Economic Journal: Economic Policy, American Economic Association, vol. 2(2), pages 163-184, May.
  10. Louie, Therese A., 2005. "Hindsight bias and outcome-consistent thoughts when observing and making service provider decisions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 98(1), pages 88-95, September.
  11. Varsha Jain & Subhadip Roy & Adwita Pant, 2013. "Effect of colour and relative product size (RPS) on consumer attitudes," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 1(1), pages 41-58, October.
  12. Pitt, Leyland & Parent, Michael & Berthon, Pierre & Steyn, Peter G., 2010. "Event sponsorship and ambush marketing: Lessons from the Beijing Olympics," Business Horizons, Elsevier, vol. 53(3), pages 281-290, May.
  13. Kim, Jungkeun & Spence, Mark T. & Marshall, Roger, 2018. "The Color of Choice: The Influence of Presenting Product Information in Color on the Compromise Effect," Journal of Retailing, Elsevier, vol. 94(2), pages 167-185.
  14. Schoormans, Jan P. L. & Robben, Henry S. J., 1997. "The effect of new package design on product attention, categorization and evaluation," Journal of Economic Psychology, Elsevier, vol. 18(2-3), pages 271-287, April.
  15. Pabla, Harleen & Soch, Harmeen, 2023. "Up in the air! Airline passenger's brand experience and its impact on brand satisfaction mediated by brand love," Journal of Air Transport Management, Elsevier, vol. 107(C).
  16. Puccinelli, Nancy M. & Chandrashekaran, Rajesh & Grewal, Dhruv & Suri, Rajneesh, 2013. "Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions," Journal of Retailing, Elsevier, vol. 89(2), pages 115-125.
  17. Aner Tal & Yaniv Gvili & Moty Amar, 2021. "Visual Size Matters: The Effect of Product Depiction Size on Calorie Estimates," IJERPH, MDPI, vol. 18(23), pages 1-19, November.
  18. Hee Jin Kim & Jung Min Jang, 2018. "The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising," Sustainability, MDPI, vol. 10(12), pages 1-14, December.
  19. Shekhar Suraj Kushe & Raveendran P.T., 2015. "Promises of silent salesman to the FMCG industry: an investigation using linear discriminant analysis approach," Management & Marketing, Sciendo, vol. 10(4), pages 304-315, December.
  20. Xuhong Ye & Xixian Peng & Xinwei Wang & Hock-Hai Teo, 2020. "Developing and Testing a Theoretical Path Model of Web Page Impression Formation and Its Consequence," Information Systems Research, INFORMS, vol. 31(3), pages 929-949, September.
  21. Angie Chung & Dennis F. Kinsey, 2019. "An Examination of Consumers’ Subjective Views that Affect the Favorability of Organizational Logos: An Exploratory Study Using Q Methodology," Corporate Reputation Review, Palgrave Macmillan, vol. 22(3), pages 89-100, August.
  22. Xixi Li & J. J. Po-An Hsieh & Arun Rai, 2013. "Motivational Differences Across Post-Acceptance Information System Usage Behaviors: An Investigation in the Business Intelligence Systems Context," Information Systems Research, INFORMS, vol. 24(3), pages 659-682, September.
  23. Choi, Jungsil & Li, Yexin Jessica & Rangan, Priyamvadha & Yin, Bingqing & Singh, Surendra N., 2020. "Opposites attract: Impact of background color on effectiveness of emotional charity appeals," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 644-660.
  24. Chebat, Jean-Charles & Morrin, Maureen, 2007. "Colors and cultures: Exploring the effects of mall decor on consumer perceptions," Journal of Business Research, Elsevier, vol. 60(3), pages 189-196, March.
  25. Orth, Ulrich R. & Hoffmann, Stefan & Nickel, Kristina, 2019. "Moral decoupling feels good and makes buying counterfeits easy," Journal of Business Research, Elsevier, vol. 98(C), pages 117-125.
  26. Nima Y. Jalali & Purushottam Papatla, 2016. "The palette that stands out: Color compositions of online curated visual UGC that attracts higher consumer interaction," Quantitative Marketing and Economics (QME), Springer, vol. 14(4), pages 353-384, December.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.