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Path Data in Marketing: An Integrative Framework and Prospectus for Model Building

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Cited by:

  1. Bradlow, Eric T. & Gangwar, Manish & Kopalle, Praveen & Voleti, Sudhir, 2017. "The Role of Big Data and Predictive Analytics in Retailing," Journal of Retailing, Elsevier, vol. 93(1), pages 79-95.
  2. Epstein, Leonardo D. & Inostroza-Quezada, Ignacio E. & Goodstein, Ronald C. & Choi, S. Chan, 2021. "Dynamic effects of store promotions on purchase conversion: Expanding technology applications with innovative analytics," Journal of Business Research, Elsevier, vol. 128(C), pages 279-289.
  3. Stephan Seiler & Song Yao, 2017. "The impact of advertising along the conversion funnel," Quantitative Marketing and Economics (QME), Springer, vol. 15(3), pages 241-278, September.
  4. Jella Pfeiffer & Thies Pfeiffer & Martin Meißner & Elisa Weiß, 2020. "Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments," Information Systems Research, INFORMS, vol. 31(3), pages 675-691, September.
  5. Mingyung Kim & Eric T. Bradlow & Raghuram Iyengar, 2022. "Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights," Marketing Science, INFORMS, vol. 41(4), pages 848-866, July.
  6. Omar Besbes & Yonatan Gur & Assaf Zeevi, 2016. "Optimization in Online Content Recommendation Services: Beyond Click-Through Rates," Manufacturing & Service Operations Management, INFORMS, vol. 18(1), pages 15-33, February.
  7. Jason Shachat & Lijia Wei, 2012. "Procuring Commodities: First-Price Sealed-Bid or English Auctions?," Marketing Science, INFORMS, vol. 31(2), pages 317-333, March.
  8. repec:cup:judgdm:v:14:y:2019:i:4:p:455-469 is not listed on IDEAS
  9. Larsen, Nils Magne & Sigurdsson, Valdimar & Breivik, Jørgen & Orquin, Jacob Lund, 2020. "The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment," Journal of Business Research, Elsevier, vol. 108(C), pages 390-400.
  10. Sam Hui & Eric Bradlow, 2012. "Bayesian multi-resolution spatial analysis with applications to marketing," Quantitative Marketing and Economics (QME), Springer, vol. 10(4), pages 419-452, December.
  11. Meihua Zuo & Spyros Angelopoulos & Zhouyang Liang & Carol X. J. Ou, 2023. "Blazing the Trail: Considering Browsing Path Dependence in Online Service Response Strategy," Information Systems Frontiers, Springer, vol. 25(4), pages 1605-1619, August.
  12. Eric von Hippel & Georg von Krogh, 2016. "CROSSROADS—Identifying Viable “Need–Solution Pairs”: Problem Solving Without Problem Formulation," Organization Science, INFORMS, vol. 27(1), pages 207-221, February.
  13. Pinna, Fabio & Seiler, Stephan, 2014. "Consumer search: evidence from path-tracking data," LSE Research Online Documents on Economics 60447, London School of Economics and Political Science, LSE Library.
  14. Kusum Ailawadi & Eric Bradlow & Michaela Draganska & Vincent Nijs & Robert Rooderkerk & K. Sudhir & Kenneth Wilbur & Jie Zhang, 2010. "Empirical models of manufacturer-retailer interaction: A review and agenda for future research," Marketing Letters, Springer, vol. 21(3), pages 273-285, September.
  15. Sorensen, Herb & Bogomolova, Svetlana & Anderson, Katherine & Trinh, Giang & Sharp, Anne & Kennedy, Rachel & Page, Bill & Wright, Malcolm, 2017. "Fundamental patterns of in-store shopper behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 182-194.
  16. Paolo Mariani & Andrea Marletta & Mauro Mussini & Mariangela Zenga, 2021. "Professional Profiles and Job Requirements in Labour Demand: An Analysis of the Italian Information Technology Sector," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 156(2), pages 651-667, August.
  17. Kakatkar, Chinmay & Spann, Martin, 2019. "Marketing analytics using anonymized and fragmented tracking data," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 117-136.
  18. Chenshuo Sun & Panagiotis Adamopoulos & Anindya Ghose & Xueming Luo, 2022. "Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model," Information Systems Research, INFORMS, vol. 33(2), pages 429-445, June.
  19. Xiaoling Zhang & Shibo Li & Raymond R. Burke, 2018. "Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 1089-1107, November.
  20. Karthik Sridhar & Ram Bezawada & Minakshi Trivedi, 2012. "Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets," Marketing Science, INFORMS, vol. 31(4), pages 668-688, July.
  21. Fabio Pinna & Stephan Seiler, 2014. "Consumer Search: Evidence from Path-tracking Data," CEP Discussion Papers dp1296, Centre for Economic Performance, LSE.
  22. Aditya Jain & Sanjog Misra & Nils Rudi, 2020. "The Effect of Sales Assistance on Purchase Decisions: An analysis using retail video data," Quantitative Marketing and Economics (QME), Springer, vol. 18(3), pages 273-303, September.
  23. Marina Kholod, 2019. "Customer Movement Measurement Based On Pos And Rfid-Data Analytics," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
  24. Shih-Chang Hung & John S. Liu & Louis Y. Y. Lu & Yu-Chiang Tseng, 2014. "Technological change in lithium iron phosphate battery: the key-route main path analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 100(1), pages 97-120, July.
  25. Page, Bill & Sharp, Anne & Lockshin, Larry & Sorensen, Herb, 2018. "Parents and children in supermarkets: Incidence and influence," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 31-39.
  26. Grewal, Dhruv & Ailawadi, Kusum L. & Gauri, Dinesh & Hall, Kevin & Kopalle, Praveen & Robertson, Jane R., 2011. "Innovations in Retail Pricing and Promotions," Journal of Retailing, Elsevier, vol. 87(S1), pages 43-52.
  27. Akira Matsui & Daisuke Moriwaki, 2022. "Online-to-offline advertisements as field experiments," The Japanese Economic Review, Springer, vol. 73(1), pages 211-242, January.
  28. Ke Gong & Yi Peng & Yong Wang & Maozeng Xu, 2018. "Time series analysis for C2C conversion rate," Electronic Commerce Research, Springer, vol. 18(4), pages 763-789, December.
  29. Arkady Zgonnikov & Nadim A. A. Atiya & Denis O'Hora & Iñaki Rañò & KongFatt Wong-Lin, 2019. "Beyond reach: Do symmetric changes in motor costs affect decision making? A registered report," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 14(4), pages 455-469, July.
  30. repec:wyi:journl:002158 is not listed on IDEAS
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