IDEAS home Printed from https://ideas.repec.org/r/hal/journl/halshs-00095259.html
   My bibliography  Save this item

Le marketing

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Varsha Jain & Saumya Pant, 2015. "Positioning Generation Y for Effective Mobile Communication: The case of three cities in India," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 3(1), pages 1-25, May.
  2. Guoyin Jiang & Feicheng Ma & Youtian Wang, 2012. "A review on the evolution of user acceptance behaviour in collaborative e-commerce," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 6(1), pages 62-78.
  3. Hemant Bamoriya & Rajendra Singh, 2012. "SMS Advertising in India: Is TAM a Robust Model for Explaining Intention?," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 3(1).
  4. Muhammad Rizwan & Mahmood ul Hassan & Nabila jamil & Rida zahra & Rawal rasheed & Raheeel nawaz, 2013. "The Adoption of Mobile Advertisement a Study from Pakistan," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(2), pages 101-113, February.
  5. Deffner, Alex & Metaxas, Theodore, 2006. "Developing Pilot Place Marketing Plans (PPMPs) in North and South Europe: a Methodological Approach," MPRA Paper 43300, University Library of Munich, Germany.
  6. Lubbe, Berendien & Louw, Liebie, 2010. "The perceived value of mobile devices to passengers across the airline travel activity chain," Journal of Air Transport Management, Elsevier, vol. 16(1), pages 12-15.
  7. Ionel Dumitru & Ştefan Claudiu Căescu, 2013. "The Supply Chain, a Strategic Marketing Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 116-127, February.
  8. Andrei Barbos, 2015. "Information Acquisition and Innovation under Competitive Pressure," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 24(2), pages 325-347, June.
  9. Zelinschi Dragoş, 2009. "Genèse Et Évolutions D'Une Innovation : La Méthode Abc," Post-Print halshs-00460128, HAL.
  10. Alexandra VINEREAN, 2013. "The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 28-37.
  11. Gruber, Marc, 2007. "Uncovering the value of planning in new venture creation: A process and contingency perspective," Journal of Business Venturing, Elsevier, vol. 22(6), pages 782-807, November.
  12. Ana Oliveira-Brochado & Francisco Vitorino Martins, 2008. "Aspectos Metodológicos da Segmentação de Mercado: Base de Segmentação e Métodos de Classificação," FEP Working Papers 261, Universidade do Porto, Faculdade de Economia do Porto.
  13. Silvia Faggian & Luca Grosset, 2013. "Optimal advertising strategies with age-structured goodwill," Mathematical Methods of Operations Research, Springer;Gesellschaft für Operations Research (GOR);Nederlands Genootschap voor Besliskunde (NGB), vol. 78(2), pages 259-284, October.
  14. Cornelia Pop & Smaranda Cosma, 2005. "Cluj Hotels’ Distinctive Features," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  15. Alex Deffner & Theodoros Metaxas, 2006. "Is City Marketing Opposed to Urban Planning? The Elaboration of a Pilot City Marketing Plan for the Case of Nea Ionia, Magnesia, Greece," ERSA conference papers ersa06p889, European Regional Science Association.
  16. Wymer, Walter, 2010. "Rethinking the boundaries of social marketing: Activism or advertising?," Journal of Business Research, Elsevier, vol. 63(2), pages 99-103, February.
  17. Alexandre Coutant, 2009. "L'activité ordinaire de consommation : questionner ce que font les individus des marques qui leur sont proposées," Post-Print hal-00458324, HAL.
  18. Luis Fernando Hor-Meyll & Marcel Correia de Lima & Jorge Brantes Ferreira, 2014. "Why Should I Accept Ads on my Mobile Phone? Factors Affecting the Acceptance by Brazilian Teenagers," Brazilian Business Review, Fucape Business School, vol. 11(4), pages 130-150, August.
  19. Tatiana-Camelia DOGARU, 2012. "Applicability Of Certain Public Marketing Instruments In The Promotion Of Public Policies," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 368-380, November.
  20. Vrontis, Demetris & Thrassou, Alkis & Melanthiou, Yioula, 2007. "A contemporary higher education student-choice model for developed countries," Journal of Business Research, Elsevier, vol. 60(9), pages 979-989, September.
  21. Doyle Jr., Joseph J. & Samphantharak, Krislert, 2008. "$2.00 Gas! Studying the effects of a gas tax moratorium," Journal of Public Economics, Elsevier, vol. 92(3-4), pages 869-884, April.
  22. Abhishek & Mathen, Nidhi, 2014. "The Potential of Mobile Coupons: Current Status and Future Promises," IIMA Working Papers WP2014-07-03, Indian Institute of Management Ahmedabad, Research and Publication Department.
  23. Charles Pettijohn & Linda Pettijohn & A. Taylor, 2008. "Salesperson Perceptions of Ethical Behaviors: Their Influence on Job Satisfaction and Turnover Intentions," Journal of Business Ethics, Springer, vol. 78(4), pages 547-557, April.
  24. Arcelus, F.J. & Kumar, Satyendra & Srinivasan, G., 2012. "The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework," European Journal of Operational Research, Elsevier, vol. 219(2), pages 252-263.
  25. Jamilah Ahmad & Imran Ali & Georgiana Florentina Grigore & Alin Stancu, 2012. "Studying Consumers’ Ecological Consciousness – A Comparative Analysis of Romania, Malaysia and Pakistan," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 84-98, February.
  26. Avitia, Jessica & Costa-Font, Montserrat & Gil, Jose Maria & Lusk, Jayson L. & Echeverria, Gemma, 2012. "The Role of sensory experience on Spanish consumer’s willingness to pay for sustainable produced food," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126545, International Association of Agricultural Economists.
  27. Diego Comin & Bart Hobijn, 2007. "Implementing Technology," NBER Working Papers 12886, National Bureau of Economic Research, Inc.
  28. POPESCU Alina Irina, 2013. "Product Innovation Strategies on Emerging Markets: Bringing Theory and Practice Together," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
  29. Marius Bota, 2005. "The Impact Of The Accession To The Ue On The Romanian Textile Industry," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  30. VINEREAN Alexandra, 2013. "Consumer Behavior In Tourism And The Influencing Factors Of The Decision Making Process," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(2), pages 186-198.
  31. Carmen Balan & Mirela-Patricia Zegreanu, 2012. "Insights into the Development of the Market of Mobile Marketing Services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 786-801, November.
  32. Pousttchi, Key & Wiedemann, Dietmar Georg, 2006. "Kategorisierung von mobilen Werbekampagnen [Categorization of Mobile Advertising Campaigns]," MPRA Paper 3608, University Library of Munich, Germany.
  33. Pezoldt, Kerstin & Merget, Benedikt, 2009. "Publikumszeitschriften im Ausland erfolgreich positionieren: Strategische und taktische Fragen der Internationalisierung von Verlagen," Ilmenauer Schriften zur Betriebswirtschaftslehre, Technische Universität Ilmenau, Institut für Betriebswirtschaftslehre, volume 7, number 72009.
  34. Yang, Zhiyong & Laroche, Michel, 2011. "Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation," Journal of Business Research, Elsevier, vol. 64(9), pages 979-987, September.
  35. Paluku Kazimoto, 2014. "Assessment of Challenges facing Small and Medium Enterprises towards International Marketing Standards: a Case Study of Arusha Region Tanzania," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(2), pages 303-311, April.
  36. Nurcan Turan & Nuri Calik, 2014. "Consumers´ Information Search Behavior on Wholesome Nutrition and their Attitudes towards Health Products; A Field Study from Eskisehir, Turkey," Proceedings of International Academic Conferences 0802271, International Institute of Social and Economic Sciences.
  37. M. Hyman, 2009. "Responsible Ads: A Workable Ideal," Journal of Business Ethics, Springer, vol. 87(2), pages 199-210, June.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.