Is City Marketing Opposed to Urban Planning? The Elaboration of a Pilot City Marketing Plan for the Case of Nea Ionia, Magnesia, Greece
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References listed on IDEAS
- Mihalis Kavaratzis & G. J. Ashworth, 2005. "City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 506-514, December.
- P.-L. Dubois & A. Jolibert, 2005. "Le marketing," Post-Print halshs-00095259, HAL.
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- Deffner, Alex & Metaxas, Theodore, 2006. "Developing Pilot Place Marketing Plans (PPMPs) in North and South Europe: a Methodological Approach," MPRA Paper 43300, University Library of Munich, Germany.
- repec:eur:ejesjr:148 is not listed on IDEAS
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NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2007-01-14 (All new papers)
- NEP-CUL-2007-01-14 (Cultural Economics)
- NEP-GEO-2007-01-14 (Economic Geography)
- NEP-MKT-2007-01-14 (Marketing)
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