IDEAS home Printed from https://ideas.repec.org/p/cue/wpaper/awp-05-2013.html
   My bibliography  Save this paper

Culture-led City Brands as Economic Engines: Theory and Empirics

Author

Listed:
  • Beatriz Plaza

    () (University of the Basque Country UPV/EHU, Spain)

  • Pilar Gonzalez-Casimiro

    () (University of the Basque Country UPV/EHU, Spain)

  • Paz Moral-Zuazo

    () (University of the Basque Country UPV/EHU, Spain)

  • Courtney Waldron

Abstract

Cultural re-imaging through iconic art museums aims to create symbolic capital for a place in the form of creative images, reputation, and associations with innovation. While literature has long identified architectural uniqueness as a potential driver of brand competitiveness, we argue diffusion of that image is equally important. This work draws upon economic concepts from other cultural industries (such as film, music, and art) to develop a framework for understanding how cultural brands are built: how reproducible images of singular architecture accumulate in the media to strengthen a brand. We then test an art brand´s impact on visitors. This work aims to offer evidence that the Guggenheim Museum Bilbao brand generates tourism to the city of Bilbao. By understanding how iconic cultural structures create symbolic capital, policy makers may better tailor similar culture-led branding strategies to other places.

Suggested Citation

  • Beatriz Plaza & Pilar Gonzalez-Casimiro & Paz Moral-Zuazo & Courtney Waldron, 2013. "Culture-led City Brands as Economic Engines: Theory and Empirics," ACEI Working Paper Series AWP-05-2013, Association for Cultural Economics International, revised Oct 2013.
  • Handle: RePEc:cue:wpaper:awp-05-2013
    as

    Download full text from publisher

    File URL: http://www.culturaleconomics.org/awp/AWP-05-2013.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Miguel Kanai & Iliana Ortega-Alcázar, 2009. "The Prospects for Progressive Culture-Led Urban Regeneration in Latin America: Cases from Mexico City and Buenos Aires," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 33(2), pages 483-501, June.
    2. Beatriz Plaza, 2006. "The Return on Investment of the Guggenheim Museum Bilbao," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 30(2), pages 452-467, June.
    3. Beatriz Plaza & Silke N. Haarich, 2015. "The Guggenheim Museum Bilbao: Between Regional Embeddedness and Global Networking," European Planning Studies, Taylor & Francis Journals, vol. 23(8), pages 1456-1475, August.
    4. María V. Gómez, 1998. "Reflective images: the case of urban regeneration in Glasgow and Bilbao," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 22(1), pages 106-121, March.
    5. Allen J. Scott, 1997. "The Cultural Economy of Cities," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 21(2), pages 323-339, June.
    6. Bruno Frey, 1998. "Superstar Museums: An Economic Analysis," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 22(2), pages 113-125, June.
    7. Beatriz Plaza, 2008. "On Some Challenges and Conditions for the Guggenheim Museum Bilbao to be an Effective Economic Re-activator," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 32(2), pages 506-517, June.
    8. Jan Vang, 2008. "Editorial: Geography and the Cultural Economy," Journal of Economic Geography, Oxford University Press, vol. 8(5), pages 589-592, September.
    9. Rosen, Sherwin, 1981. "The Economics of Superstars," American Economic Review, American Economic Association, vol. 71(5), pages 845-858, December.
    10. Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
    11. Aksoy, Asu & Robins, Kevin, 1992. "Hollywood for the 21st Century: Global Competition for Critical Mass in Image Markets," Cambridge Journal of Economics, Oxford University Press, vol. 16(1), pages 1-22, March.
    12. Gonzalez, Pilar & Moral, Paz, 1995. "An analysis of the international tourism demand in Spain," International Journal of Forecasting, Elsevier, vol. 11(2), pages 233-251, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Beatriz Plaza & Catalina Gálvez-Galvez & Ana González-Flores & Jokin Jaca, 2016. "Repositioning through Culture: Testing Change in Connectivity Patterns," Sustainability, MDPI, Open Access Journal, vol. 9(1), pages 1-15, December.
    2. Matthias Firgo & Oliver Fritz, 2017. "Does having the right visitor mix do the job? Applying an econometric shift-share model to regional tourism developments," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 58(3), pages 469-490, May.
    3. Ibon Aranburu & Beatriz Plaza & Marisol Esteban, 2016. "Sustainable Cultural Tourism in Urban Destinations: Does Space Matter?," Sustainability, MDPI, Open Access Journal, vol. 8(8), pages 1-14, July.

    More about this item

    Keywords

    Iconic Art Museums; Image Markets; Urban Economics; Branding Effectiveness;

    JEL classification:

    • Z1 - Other Special Topics - - Cultural Economics
    • R1 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cue:wpaper:awp-05-2013. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Juan Prieto-Rodriguez). General contact details of provider: http://edirc.repec.org/data/aceiiea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.