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Using Critical Path Analysis (Cpa) in Place Marketing Process: a Methodological Approach in the Case of Rostock, Germany

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  • Metaxas Theodore

    (University of Thessaly, Department of Economics, 43 Korai St., 38 333 Volos, Greece)

  • Deffner Alex

    (University of Thessaly, Department of Planning and Regional Development, Pedion Areos, 38334 Volos, Greece)

Abstract

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  • Metaxas Theodore & Deffner Alex, 2015. "Using Critical Path Analysis (Cpa) in Place Marketing Process: a Methodological Approach in the Case of Rostock, Germany," European Spatial Research and Policy, Sciendo, vol. 22(1), pages 135-151, June.
    • Handle: RePEc:vrs:eusprp:v:22:y:2015:i:1:p:135-151:n:8
    DOI: 10.1515/esrp-2015-0021
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    References listed on IDEAS

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    1. Mihalis Kavaratzis & G. J. Ashworth, 2005. "City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 506-514, December.
    2. Metaxas, Theodore & Deffner, Alex, 2013. "Using Critical Path Analysis (CPA) in Place Marketing process," MPRA Paper 51231, University Library of Munich, Germany.
    3. Gary Warnaby & David Bennison & Barry J. Davies, 2005. "Marketing Town Centres: Retailing and Town Centre Management," Local Economy, London South Bank University, vol. 20(2), pages 183-204, May.
    4. A. Charnes & W. W. Cooper & G. L. Thompson, 1964. "Critical Path Analyses Via Chance Constrained and Stochastic Programming," Operations Research, INFORMS, vol. 12(3), pages 460-470, June.
    5. Gilles Pinson, 2002. "Political government and governance: strategic planning and the reshaping of political capacity in Turin," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 26(3), pages 477-493, September.
    6. Ronan Paddison, 1993. "City Marketing, Image Reconstruction and Urban Regeneration," Urban Studies, Urban Studies Journal Limited, vol. 30(2), pages 339-349, March.
    7. Theodore Metaxas, 2008. "Place Marketing, Strategic Planning and Competitiveness: The Case of Malta," European Planning Studies, Taylor & Francis Journals, vol. 17(9), pages 1357-1378, March.
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    Cited by:

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