IDEAS home Printed from https://ideas.repec.org/a/vrs/eusprp/v22y2015i1p135-151n8.html
   My bibliography  Save this article

Using Critical Path Analysis (Cpa) in Place Marketing Process: a Methodological Approach in the Case of Rostock, Germany

Author

Listed:
  • Metaxas Theodore

    (University of Thessaly, Department of Economics, 43 Korai St., 38 333 Volos, Greece)

  • Deffner Alex

    (University of Thessaly, Department of Planning and Regional Development, Pedion Areos, 38334 Volos, Greece)

Abstract

No abstract is available for this item.

Suggested Citation

  • Metaxas Theodore & Deffner Alex, 2015. "Using Critical Path Analysis (Cpa) in Place Marketing Process: a Methodological Approach in the Case of Rostock, Germany," European Spatial Research and Policy, Sciendo, vol. 22(1), pages 135-151, June.
    • Handle: RePEc:vrs:eusprp:v:22:y:2015:i:1:p:135-151:n:8
    DOI: 10.1515/esrp-2015-0021
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/esrp-2015-0021
    Download Restriction: no
    File URL: https://libkey.io/10.1515/esrp-2015-0021?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mihalis Kavaratzis & G. J. Ashworth, 2005. "City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 506-514, December.
    2. Metaxas, Theodore & Deffner, Alex, 2013. "Using Critical Path Analysis (CPA) in Place Marketing process," MPRA Paper 51231, University Library of Munich, Germany.
    3. Gary Warnaby & David Bennison & Barry J. Davies, 2005. "Marketing Town Centres: Retailing and Town Centre Management," Local Economy, London South Bank University, vol. 20(2), pages 183-204, May.
    4. A. Charnes & W. W. Cooper & G. L. Thompson, 1964. "Critical Path Analyses Via Chance Constrained and Stochastic Programming," Operations Research, INFORMS, vol. 12(3), pages 460-470, June.
    5. Gilles Pinson, 2002. "Political government and governance: strategic planning and the reshaping of political capacity in Turin," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 26(3), pages 477-493, September.
    6. Ronan Paddison, 1993. "City Marketing, Image Reconstruction and Urban Regeneration," Urban Studies, Urban Studies Journal Limited, vol. 30(2), pages 339-349, March.
    7. Theodore Metaxas, 2008. "Place Marketing, Strategic Planning and Competitiveness: The Case of Malta," European Planning Studies, Taylor & Francis Journals, vol. 17(9), pages 1357-1378, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Athena Yiannakou & Angelina Apostolou & Vasiliki Birou-Athanasiou & Apostolos Papagiannakis & Athina Vitopoulou, 2022. "Branding Places through Experiential Tourism: A Survey on the Features of the Experiential Product and Enterprises in Greek Regions," Tourism and Hospitality, MDPI, vol. 3(2), pages 1-16, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Metaxas, Theodore & Deffner, Alex, 2013. "Using Critical Path Analysis (CPA) in Place Marketing process," MPRA Paper 51231, University Library of Munich, Germany.
    2. Anna Adamus-Matuszyńska & Jerzy Michnik & Grzegorz Polok, 2019. "A Systemic Approach to City Image Building. The Case of Katowice City," Sustainability, MDPI, vol. 11(16), pages 1-20, August.
    3. Christian Nagaynay & Jeongwoo Lee, 2020. "Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines," Sustainability, MDPI, vol. 12(1), pages 1-20, January.
    4. Hugo Martins & Paulo Carvalho & Nuno Almeida, 2021. "Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park," Sustainability, MDPI, vol. 13(21), pages 1-17, October.
    5. David J Madden, 2018. "Pushed off the map: Toponymy and the politics of place in New York City," Urban Studies, Urban Studies Journal Limited, vol. 55(8), pages 1599-1614, June.
    6. Radu Săgeată & Bianca Mitrică & Irena Mocanu, 2021. "Centralized Industrialization in the Memory of Places. Case Studies of Romanian Cities," Societies, MDPI, vol. 11(4), pages 1-16, October.
    7. Evgeniya Tonkova & Sevdalina Hristova & Dancho Petrov, 2017. "Marketing Approaches to Attract Investments in Municipalities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 222-229, October.
    8. Gary Warnaby & David Bennison & Dominic Medway, 2011. "Branding a Roman Frontier in the Twenty-first Century," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 15, Edward Elgar Publishing.
    9. HaeRan Shin & Quentin Stevens, 2013. "How Culture and Economy Meet in South Korea: The Politics of Cultural Economy in Culture-led Urban Regeneration," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 37(5), pages 1707-1723, September.
    10. Ida Andersson & Laura James, 2018. "Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden," Urban Studies, Urban Studies Journal Limited, vol. 55(15), pages 3437-3453, November.
    11. Tunca, Burak & Anselmsson, Johan, 2019. "‘You are where you shop’: Examining stereotypes about town center shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 242-252.
    12. Ghafele, Roya & Vanderslott, Samantha, 2011. "Trademarks as Fictitious Commodities: An Erosion of the Public Interest? An Assessment of the use of trademarks over urban space at the example of London’s Regent Street and Paris’ Champs-Elysées," MPRA Paper 36321, University Library of Munich, Germany.
    13. Jana Burešová & Jaromír Štůsek, 2017. "Interdisciplinary Model of a Brand in a Competitive Environment," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(5), pages 1663-1669.
    14. Glover, Fred & Sueyoshi, Toshiyuki, 2009. "Contributions of Professor William W. Cooper in Operations Research and Management Science," European Journal of Operational Research, Elsevier, vol. 197(1), pages 1-16, August.
    15. Beatriz Plaza & Pilar Gonzalez-Casimiro & Paz Moral-Zuazo & Courtney Waldron, 2013. "Culture-led City Brands as Economic Engines: Theory and Empirics," ACEI Working Paper Series AWP-05-2013, Association for Cultural Economics International, revised Oct 2013.
    16. Sandra Breux & Jean‐Pierre Collin & Emmanuel Négrier, 2007. "Political Rescaling and Municipal Cultural Public Policies: A Comparison of France and Québec," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 31(1), pages 128-145, March.
    17. Cecilia Pasquinelli, 2011. "Place Branding and Cooperation: Can a Network of Places be a Brand?," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 14, Edward Elgar Publishing.
    18. Yong Sun & Yalin Wang & Baoyin Liu & Zhongrui Sun, 2023. "Evolutionary game of destination brand co‐construction with government involvement," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2125-2136, June.
    19. Cecilia Pasquinelli, 2010. "The Limits of Place Branding for Local Development: The Case of Tuscany and the Arnovalley Brand," Local Economy, London South Bank University, vol. 25(7), pages 558-572, September.
    20. Lies Messely & Joost Dessein & Elke Rogge, 2015. "Behind the Scenes of Place Branding: Unraveling the Selective Nature of Regional Branding," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 106(3), pages 291-306, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:eusprp:v:22:y:2015:i:1:p:135-151:n:8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.