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Place Marketing, Strategic Planning and Competitiveness: The Case of Malta


  • Theodore Metaxas


This article investigates place marketing and strategic planning processes in the case of Malta Island as a competitive tourist destination. The article focuses on the main ingredients that compose the marketing and strategic planning performance and presents the repositioning process of Malta's image in the international tourism market. The article concludes that place marketing is a strategic process with particular phases of development that leads to the creation of a competitive and attractive destination. Finally, the article supports that strategic planning and place marketing could not operate by themselves, but they need to be built on partnerships among local actors and decision-makers.

Suggested Citation

  • Theodore Metaxas, 2008. "Place Marketing, Strategic Planning and Competitiveness: The Case of Malta," European Planning Studies, Taylor & Francis Journals, vol. 17(9), pages 1357-1378, March.
  • Handle: RePEc:taf:eurpls:v:17:y:2008:i:9:p:1357-1378
    DOI: 10.1080/09654310903053539

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    References listed on IDEAS

    1. Cheshire, Paul C. & Magrini, Stefano, 2002. "The distinctive determinants of European urban growth: Does one size fit all?," ERSA conference papers ersa02p100, European Regional Science Association.
    2. repec:dgr:rugurs:2003304 is not listed on IDEAS
    3. Ashworth, G.J. & Tunbridge, J.E., 2003. "Malta makeover: prospects for the realignment of heritage, tourism and development," Research Reports 2003304, University of Groningen, Urban and Regional Studies Institute (URSI).
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    Cited by:

    1. Metaxas, Theodore, 2010. "Planning, managing and implementing place/city marketing effectively: review and discussion of the last 25 years," MPRA Paper 41024, University Library of Munich, Germany, revised 2010.
    2. Metaxas Theodore & Deffner Alex, 2015. "Using Critical Path Analysis (Cpa) in Place Marketing Process: a Methodological Approach in the Case of Rostock, Germany," European Spatial Research and Policy, Sciendo, vol. 22(1), pages 135-151, June.
    3. Metaxas, Theodore & Deffner, Alex, 2013. "Using Critical Path Analysis (CPA) in Place Marketing process," MPRA Paper 51231, University Library of Munich, Germany.
    4. Jonida Avdulaj & Klodian Mu?o, 2016. "Gjirokastra'S Promotion as a Branding & Marketing City," Business and Economic Research, Macrothink Institute, vol. 6(2), pages 290-301, December.
    5. Aleksandr Michelson, 2011. "Marketing medieval heritage - spatial consumption," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 14(2), pages 89-94.

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