Place Marketing, Strategic Planning and Competitiveness: The Case of Malta
This article investigates place marketing and strategic planning processes in the case of Malta Island as a competitive tourist destination. The article focuses on the main ingredients that compose the marketing and strategic planning performance and presents the repositioning process of Malta's image in the international tourism market. The article concludes that place marketing is a strategic process with particular phases of development that leads to the creation of a competitive and attractive destination. Finally, the article supports that strategic planning and place marketing could not operate by themselves, but they need to be built on partnerships among local actors and decision-makers.
Volume (Year): 17 (2008)
Issue (Month): 9 (March)
|Contact details of provider:|| Web page: http://www.tandfonline.com/CEPS20|
|Order Information:||Web: http://www.tandfonline.com/pricing/journal/CEPS20|
When requesting a correction, please mention this item's handle: RePEc:taf:eurpls:v:17:y:2008:i:9:p:1357-1378. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty)
If references are entirely missing, you can add them using this form.