IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/51231.html
   My bibliography  Save this paper

Using Critical Path Analysis (CPA) in Place Marketing process

Author

Listed:
  • Metaxas, Theodore
  • Deffner, Alex

Abstract

The article awards the use of CPA as a methodological tool in Place Marketing implementation. Taking into account that Place Marketing is a strategic process based on ‘project’ meaning with particular actions in specific time horizon, the article proposed that CPΑ has the capacity to satisfy this hypothesis. For this reason, the article creates a hypothetical scenario of CPA in four phases, planning, programming, implementation and feedback, taking as a case study the city of Rostock in Germany. The analysis shows that CPA is an important tool for Place Marketing since Place Marketing implementation receives the character of ‘project’ in particular time horizon.

Suggested Citation

  • Metaxas, Theodore & Deffner, Alex, 2013. "Using Critical Path Analysis (CPA) in Place Marketing process," MPRA Paper 51231, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:51231
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/51231/1/MPRA_paper_51231.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mihalis Kavaratzis & G. J. Ashworth, 2005. "City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 506-514, December.
    2. A. Charnes & W. W. Cooper & G. L. Thompson, 1964. "Critical Path Analyses Via Chance Constrained and Stochastic Programming," Operations Research, INFORMS, vol. 12(3), pages 460-470, June.
    3. Gilles Pinson, 2002. "Political government and governance: strategic planning and the reshaping of political capacity in Turin," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 26(3), pages 477-493, September.
    4. Theodore Metaxas, 2008. "Place Marketing, Strategic Planning and Competitiveness: The Case of Malta," European Planning Studies, Taylor & Francis Journals, vol. 17(9), pages 1357-1378, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Metaxas Theodore & Deffner Alex, 2015. "Using Critical Path Analysis (Cpa) in Place Marketing Process: a Methodological Approach in the Case of Rostock, Germany," European Spatial Research and Policy, Sciendo, vol. 22(1), pages 135-151, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Metaxas Theodore & Deffner Alex, 2015. "Using Critical Path Analysis (Cpa) in Place Marketing Process: a Methodological Approach in the Case of Rostock, Germany," European Spatial Research and Policy, Sciendo, vol. 22(1), pages 135-151, June.
    2. Hugo Martins & Paulo Carvalho & Nuno Almeida, 2021. "Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park," Sustainability, MDPI, vol. 13(21), pages 1-17, October.
    3. David J Madden, 2018. "Pushed off the map: Toponymy and the politics of place in New York City," Urban Studies, Urban Studies Journal Limited, vol. 55(8), pages 1599-1614, June.
    4. Radu Săgeată & Bianca Mitrică & Irena Mocanu, 2021. "Centralized Industrialization in the Memory of Places. Case Studies of Romanian Cities," Societies, MDPI, vol. 11(4), pages 1-16, October.
    5. Gary Warnaby & David Bennison & Dominic Medway, 2011. "Branding a Roman Frontier in the Twenty-first Century," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 15, Edward Elgar Publishing.
    6. Ida Andersson & Laura James, 2018. "Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden," Urban Studies, Urban Studies Journal Limited, vol. 55(15), pages 3437-3453, November.
    7. Ghafele, Roya & Vanderslott, Samantha, 2011. "Trademarks as Fictitious Commodities: An Erosion of the Public Interest? An Assessment of the use of trademarks over urban space at the example of London’s Regent Street and Paris’ Champs-Elysées," MPRA Paper 36321, University Library of Munich, Germany.
    8. Jana Burešová & Jaromír Štůsek, 2017. "Interdisciplinary Model of a Brand in a Competitive Environment," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(5), pages 1663-1669.
    9. Glover, Fred & Sueyoshi, Toshiyuki, 2009. "Contributions of Professor William W. Cooper in Operations Research and Management Science," European Journal of Operational Research, Elsevier, vol. 197(1), pages 1-16, August.
    10. Beatriz Plaza & Pilar Gonzalez-Casimiro & Paz Moral-Zuazo & Courtney Waldron, 2013. "Culture-led City Brands as Economic Engines: Theory and Empirics," ACEI Working Paper Series AWP-05-2013, Association for Cultural Economics International, revised Oct 2013.
    11. Sandra Breux & Jean‐Pierre Collin & Emmanuel Négrier, 2007. "Political Rescaling and Municipal Cultural Public Policies: A Comparison of France and Québec," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 31(1), pages 128-145, March.
    12. Cecilia Pasquinelli, 2011. "Place Branding and Cooperation: Can a Network of Places be a Brand?," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 14, Edward Elgar Publishing.
    13. Yong Sun & Yalin Wang & Baoyin Liu & Zhongrui Sun, 2023. "Evolutionary game of destination brand co‐construction with government involvement," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2125-2136, June.
    14. Cecilia Pasquinelli, 2010. "The Limits of Place Branding for Local Development: The Case of Tuscany and the Arnovalley Brand," Local Economy, London South Bank University, vol. 25(7), pages 558-572, September.
    15. Lies Messely & Joost Dessein & Elke Rogge, 2015. "Behind the Scenes of Place Branding: Unraveling the Selective Nature of Regional Branding," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 106(3), pages 291-306, July.
    16. Azaron, Amir & Fatemi Ghomi, S.M.T., 2008. "Lower bound for the mean project completion time in dynamic PERT networks," European Journal of Operational Research, Elsevier, vol. 186(1), pages 120-127, April.
    17. Magdalena Grebosz-Krawczyk, 2021. "Place branding (r)evolution: the management of the smart city’s brand," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 93-104, March.
    18. Jongwon Won & Jong Yoon Lee & Jong Woo Jun, 2020. "Influences of SNS (Social Network Service) Uses and Musical Consumption on City Branding: A Focus on Broadway, New York and the West End, London," Sustainability, MDPI, vol. 12(9), pages 1-10, May.
    19. David Jaffee, 2015. "‘A Deeper Channel Floats all Boats’: The Port Economy as Urban Growth Engine," Environment and Planning A, , vol. 47(4), pages 783-800, April.
    20. Douglas Chiguvi & Elvis Madondo & Zenzo Dube, 2019. "The Importance of Customer Relationship Management in the Local Government Authorities in Zimbabwe," Applied Economics and Finance, Redfame publishing, vol. 6(6), pages 15-29, November.

    More about this item

    Keywords

    Place Marketing; CPA; project; hypothetical scenario; Rostock;
    All these keywords.

    JEL classification:

    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • O2 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy
    • O22 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Project Analysis
    • R50 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - General
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:51231. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.