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Using Critical Path Analysis (CPA) in Place Marketing process

  • Metaxas, Theodore
  • Deffner, Alex

The article awards the use of CPA as a methodological tool in Place Marketing implementation. Taking into account that Place Marketing is a strategic process based on ‘project’ meaning with particular actions in specific time horizon, the article proposed that CPΑ has the capacity to satisfy this hypothesis. For this reason, the article creates a hypothetical scenario of CPA in four phases, planning, programming, implementation and feedback, taking as a case study the city of Rostock in Germany. The analysis shows that CPA is an important tool for Place Marketing since Place Marketing implementation receives the character of ‘project’ in particular time horizon.

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File URL: https://mpra.ub.uni-muenchen.de/51231/1/MPRA_paper_51231.pdf
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 51231.

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Date of creation: 2013
Date of revision:
Handle: RePEc:pra:mprapa:51231
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  1. Theodore Metaxas, 2008. "Place Marketing, Strategic Planning and Competitiveness: The Case of Malta," European Planning Studies, Taylor & Francis Journals, vol. 17(9), pages 1357-1378, March.
  2. Gilles Pinson, 2002. "Political government and governance: strategic planning and the reshaping of political capacity in Turin," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 26(3), pages 477-493, 09.
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