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A Systemic Approach to City Image Building. The Case of Katowice City

Author

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  • Anna Adamus-Matuszyńska

    (Department of Public Management and Social Sciences, Faculty of Economics, University of Economics in Katowice, ul. 1 Maja 50, 40-287 Katowice, Poland
    These authors contributed equally to this work.)

  • Jerzy Michnik

    (Department of Operational Research, Faculty of Informatics and Communication, University of Economics in Katowice, ul. 1 Maja 50, 40-287 Katowice, Poland
    These authors contributed equally to this work.)

  • Grzegorz Polok

    (Department of Public Management and Social Sciences, Faculty of Economics, University of Economics in Katowice, ul. 1 Maja 50, 40-287 Katowice, Poland)

Abstract

Making long-term decisions and developing successful policy is always a challenge for a governing body. Within the framework of causal mapping, we evolved a model for the problem of creating and reinforcing a city’s image. Then, the model was enhanced into a quantitative form and processed with a novel approach: the extended form of the Weighted Influence Non-linear Gauge System (WINGS). A real-life case study of the city of Katowice showed that the presented approach can be helpful for city authorities. It reinforces the understanding of the problem, facilitates choosing policy options, and supports sustainable city development.

Suggested Citation

  • Anna Adamus-Matuszyńska & Jerzy Michnik & Grzegorz Polok, 2019. "A Systemic Approach to City Image Building. The Case of Katowice City," Sustainability, MDPI, vol. 11(16), pages 1-20, August.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:16:p:4470-:d:258719
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    References listed on IDEAS

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    2. Yanlong Guo & Lan Zu & Denghang Chen & Han Zhang, 2023. "A Study of Public Attitudes toward Shanghai’s Image under the Influence of COVID-19: Evidence from Comments on Sina Weibo," IJERPH, MDPI, vol. 20(3), pages 1-27, January.
    3. Wang, Qun & Jia, Guozhu & Song, Wenyan, 2022. "Identifying critical factors in systems with interrelated components: A method considering heterogeneous influence and strength attenuation," European Journal of Operational Research, Elsevier, vol. 303(1), pages 456-470.
    4. Zhishuo Zhang & Manting Luo & Ziyu Luo & Huayong Niu, 2022. "The International City Image of Beijing: A Quantitative Analysis Based on Twitter Texts from 2017–2021," Sustainability, MDPI, vol. 14(17), pages 1-21, August.
    5. Sarfaraz Hashemkhani Zolfani & Alireza Nemati & Pedro J. Reyes-Norambuena & Carlos A. Monardes-Concha, 2022. "A Novel MCDM Approach Based on OPA-WINGS for Policy Making in Undergraduate Elective Courses," Mathematics, MDPI, vol. 10(22), pages 1-19, November.

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