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Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences

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  • WooHyuk Kim

    (Department of Hospitality Management , Kansas State University, KS 66506, USA)

  • Kristin Malek

    (Department of Hospitality Management , Kansas State University, KS 66506, USA)

  • NamJo Kim

    (School of Tourism, Hanyang University, Seoul 04763, Republic of Korea)

  • SeungHyun “James” Kim

    (The School of Hospitality Business, Michigan State University, MI 48824, USA)

Abstract

When tourists chose destinations, they usually select locations that satisfy the subjective criteria of their requirements. The purpose of this study was to delineate those criteria by analyzing the interrelationships among destination personality, image, and intent to recommend while examining the effects of gender, age, cultural background, and prior tourist experience. The data were collected from a major tourism destination in South Korea. A total of 316 usable surveys were analyzed using structural analysis. The results show that three of the four factors for destination personality significantly affected destination image. In turn, destination image influenced intent to recommend. Subsequent tests for metric invariances showed differences in the moderating role of cultural background, gender, age, and prior experience.

Suggested Citation

  • WooHyuk Kim & Kristin Malek & NamJo Kim & SeungHyun “James” Kim, 2017. "Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences," Sustainability, MDPI, vol. 10(1), pages 1-18, December.
    • Handle: RePEc:gam:jsusta:v:10:y:2017:i:1:p:87-:d:124915
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    References listed on IDEAS

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    Cited by:

    1. Shaohua Yang & Salmi Mohd Isa & T. Ramayah, 2022. "How Are Destination Image and Travel Intention Influenced by Misleading Media Coverage? Consequences of COVID-19 Outbreak in China," Vision, , vol. 26(1), pages 80-89, March.
    2. Ubais Parayil Iqbal & V. K. Hamza & Lenin Kumar Nooney & Shajeer Sainudeen, 2023. "Exploring the determinants of destination satisfaction: a multidimensional approach," Future Business Journal, Springer, vol. 9(1), pages 1-14, December.
    3. Shaohua Yang & Salmi Mohd Isa & T. Ramayah, 2021. "Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept: The Development of a Conceptual Framework," SAGE Open, , vol. 11(1), pages 21582440211, March.
    4. Woohyuk Kim & Sung-Bum Kim & Eunhye Park, 2021. "Mapping Tourists’ Destination (Dis)Satisfaction Attributes with User-Generated Content," Sustainability, MDPI, vol. 13(22), pages 1-16, November.

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