IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v62y2009i3p362-367.html
   My bibliography  Save this article

Antecedents of residents' city brand attitudes

Author

Listed:
  • Merrilees, Bill
  • Miller, Dale
  • Herington, Carmel

Abstract

City branding is a relatively new area of academic research in marketing. Earlier research focuses on city brand images and particularly the contrast in brand image between cities. Essentially that attention reflects the interest of policy makers in developing sound competitive brand positions, with the aim of achieving a competitive advantage. The current paper shifts the focus to explaining the brand attitudes that residents have of a particular city. What are the key antecedents (city attributes) influencing city brand attitudes? The paper reports on a quantitative survey of a sample of 878 residents of the Gold Coast City. The findings show that the major antecedents are social bonds, a sun and surf brand personality, and creative business. Safety, nature and cultural activities are also influential attributes. Apart from insight into how city brand attitudes are shaped, the paper provides a framework for public policy intervention to improve the urban environment.

Suggested Citation

  • Merrilees, Bill & Miller, Dale & Herington, Carmel, 2009. "Antecedents of residents' city brand attitudes," Journal of Business Research, Elsevier, vol. 62(3), pages 362-367, March.
    • Handle: RePEc:eee:jbrese:v:62:y:2009:i:3:p:362-367
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(08)00154-9
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Graeme Evans, 2003. "Hard‐branding the cultural city – from Prado to Prada," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 27(2), pages 417-440, June.
    2. P.W. Daniels & J.R. Bryson, 2002. "Manufacturing Services and Servicing Manufacturing: Knowledge-based Cities and Changing Forms of Production," Urban Studies, Urban Studies Journal Limited, vol. 39(5-6), pages 977-991, May.
    3. Regina Berger-Schmitt, 2002. "Considering Social Cohesion in Quality of Life Assessments: Concept and Measurement," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 58(1), pages 403-428, June.
    4. Andrew L. Friedman & Samantha Miles, 2002. "Developing Stakeholder Theory," Journal of Management Studies, Wiley Blackwell, vol. 39(1), pages 1-21, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Merrilees, Bill & Miller, Dale & Herington, Carmel, 2013. "City branding: A facilitating framework for stressed satellite cities," Journal of Business Research, Elsevier, vol. 66(1), pages 37-44.
    2. Hamidou Issaka Diori & Anchana NaRanong, 2023. "Multiparty Democracy, Social Cohesion, and Human Development in Sub-Saharan Africa: A Conceptual Framework," Journal of Sustainable Development, Canadian Center of Science and Education, vol. 16(4), pages 1-22, July.
    3. Simona Galletta & Sebastiano Mazzù & Valeria Naciti & Carlo Vermiglio, 2021. "Sustainable development and financial institutions: Do banks' environmental policies influence customer deposits?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 643-656, January.
    4. Päivi Myllykangas & Johanna Kujala & Hanna Lehtimäki, 2010. "Analyzing the Essence of Stakeholder Relationships: What do we Need in Addition to Power, Legitimacy, and Urgency?," Journal of Business Ethics, Springer, vol. 96(1), pages 65-72, August.
    5. Sajad Fayezi, 2022. "Student-Centered Curriculum Design and Evaluation in Logistics Management," Logistics, MDPI, vol. 6(4), pages 1-16, October.
    6. M. Sirgy, 2011. "Theoretical Perspectives Guiding QOL Indicator Projects," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 103(1), pages 1-22, August.
    7. Małgorzata Dziembała, 2021. "The Enhancement of Sustainable Competitiveness of the CEE Regions at the Time of the COVID-19 Pandemic Instability," Sustainability, MDPI, vol. 13(23), pages 1-17, November.
    8. Yuan Ding & Thomas Jeanjean & Hervé Stolowy, 2013. "Accounting for Stakeholders or Shareholders? The Case of R&D Reporting," Post-Print hal-01002936, HAL.
    9. Albert S. Fu & Martin J. Murray, 2014. "Glorified Fantasies and Masterpieces of Deception on Importing Las Vegas into the ‘New South Africa’," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 38(3), pages 843-863, May.
    10. Chau-kiu Cheung & Stephen Ma, 2011. "Coupling Social Solidarity and Social Harmony in Hong Kong," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 103(1), pages 145-167, August.
    11. Jan Ženka & Josef Novotný & Ondřej Slach & Igor Ivan, 2017. "Spatial Distribution of Knowledge-Intensive Business Services in a Small Post-Communist Economy," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 8(2), pages 385-406, June.
    12. Javier Gimeno Martínez, 2007. "Selling Avant-garde: How Antwerp Became a Fashion Capital (1990—2002)," Urban Studies, Urban Studies Journal Limited, vol. 44(12), pages 2449-2464, November.
    13. Karien Dekker & Gideon Bolt, 2005. "Social Cohesion in Post-war Estates in the Netherlands: Differences between Socioeconomic and Ethnic Groups," Urban Studies, Urban Studies Journal Limited, vol. 42(13), pages 2447-2470, December.
    14. Vikraman R & Shulagna Sarkar & Vishnukumar K & Selvarasu A, 2021. "Leading Sustainable CSR Efforts: A Case of Sneha Opportunity School by NLCIL," Indian Journal of Corporate Governance, , vol. 14(1), pages 110-125, June.
    15. Büch, Martin-Peter & Maennig, Wolfgang & Schulke, Hans-Jürgen (ed.), 2012. "Zur Ökonomik von Spitzenleistungen im internationalen Sport," Edition HWWI, Hamburg Institute of International Economics (HWWI), volume 3, number 3.
    16. Salvati, Luca & Sateriano, Adele & Grigoriadis, Efstathios & Carlucci, Margherita, 2017. "New wine in old bottles: The (changing) socioeconomic attributes of sprawl during building boom and stagnation," Ecological Economics, Elsevier, vol. 131(C), pages 361-372.
    17. Jose Luis Retolaza & Maite Ruiz & Leire San‐Jose, 2009. "CSR in business start‐ups: an application method for stakeholder engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(6), pages 324-336, November.
    18. Andréasson, Hannes & Elert, Niklas & Karlson, Nils, 2013. "Does Social Cohesion Really Promote Reforms?," Ratio Working Papers 211, The Ratio Institute.
    19. Hiney, Noel & Efthymiou, Marina & Morgenroth, Edgar, 2023. "Impact of Covid-19 on Irish airport stakeholder relationships," Annals of Tourism Research, Elsevier, vol. 102(C).
    20. Fabio Blanco-Mesa & Anna M. Gil-Lafuente & José M. Merigó, 2018. "Subjective stakeholder dynamics relationships treatment: a methodological approach using fuzzy decision-making," Computational and Mathematical Organization Theory, Springer, vol. 24(4), pages 441-472, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:62:y:2009:i:3:p:362-367. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.