City-district divergence grid: a multi-level city brand positioning tool
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DOI: 10.1057/s41254-017-0077-3
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Cited by:
- Cruz Tarrillo, Jose Joel & Haro Zea, Karla Liliana & Soria Quijaite, Juan Jesús, 2022. "Revisión sistemática: situación actual de la personalidad de marca para el posicionamiento estratégico," Revista Tendencias, Universidad de Narino, vol. 23(1), pages 315-340, January.
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Keywords
City brand positioning; Brand architecture; Brand relationship spectrum; District branding; Bangkok;All these keywords.
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