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SMS Advertising in India: Is TAM a Robust Model for Explaining Intention?

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  • Hemant Bamoriya
  • Rajendra Singh

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Suggested Citation

  • Hemant Bamoriya & Rajendra Singh, 2012. "SMS Advertising in India: Is TAM a Robust Model for Explaining Intention?," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 3(1).
    • Handle: RePEc:vul:omefvu:v:3:y:2012:i:1:id:128
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    File URL: http://www.om.evaf.vu.lt/cms/cache/RePEc_files/article_31.pdf
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    References listed on IDEAS

    as
    1. Shimp, Terence A & Kavas, Alican, 1984. "The Theory of Reasoned Action Applied to Coupon Usage," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 795-809, December.
    2. P.-L. Dubois & A. Jolibert, 2005. "Le marketing," Post-Print halshs-00095259, HAL.
    3. Roozen, Irene & Genin, Emile, 2008. "Can we compare SMS marketing to traditional marketing communications?," Working Papers 2008/50, Hogeschool-Universiteit Brussel, Faculteit Economie en Management.
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    Cited by:

    1. Hemant Bamoriya, 2014. "Cross-cultural Exploration of Consumers’ Beliefs and Behavioral Intentions towards QR Codes in Marketing: An Experimental Study in India and USA," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 4(4), pages 61-81, August.

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