SMS Advertising in India: Is TAM a Robust Model for Explaining Intention?
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Volume (Year): 3 (2012)
Issue (Month): 1 ()
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- Shimp, Terence A & Kavas, Alican, 1984. " The Theory of Reasoned Action Applied to Coupon Usage," Journal of Consumer Research, University of Chicago Press, vol. 11(3), pages 795-809, December.
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