SMS Advertising in India: Is TAM a Robust Model for Explaining Intention?
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- Shimp, Terence A & Kavas, Alican, 1984. " The Theory of Reasoned Action Applied to Coupon Usage," Journal of Consumer Research, Oxford University Press, vol. 11(3), pages 795-809, December.
- P.-L. Dubois & A. Jolibert, 2005. "Le marketing," Post-Print halshs-00095259, HAL.
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- Hemant Bamoriya, 2014. "Cross-cultural Exploration of Consumers’ Beliefs and Behavioral Intentions towards QR Codes in Marketing: An Experimental Study in India and USA," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, pages 61-81.
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