IDEAS home Printed from https://ideas.repec.org/r/eee/jbrese/v100y2019icp547-560.html

The impact of virtual, augmented and mixed reality technologies on the customer experience

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Han-Shen Chen, 2020. "The Construction and Validation of a Sustainable Tourism Development Evaluation Model," IJERPH, MDPI, vol. 17(19), pages 1-20, October.
  2. Caboni, Federica & Basile, Vincenzo & Kumar, Harish & Agarwal, Diksha, 2024. "A holistic framework for consumer usage modes of augmented reality marketing in retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  3. Gajendra Liyanaarachchi & Giampaolo Viglia & Fidan Kurtaliqi, 2023. "Privacy in hospitality: managing biometric and biographic data with immersive technology," Post-Print hal-04219606, HAL.
  4. Xia Liu & Yanhan Sun & Shengshi Zhou & Yu Li & Shan Zhuang, 2024. "Research on time-value-oriented business model innovation path in life services enterprises and its impact on customer perceived value," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
  5. Zlatina Todorova, 2024. "From exhibiting artifacts to installing digital holograms, museums are moving into the future through technological innovation," Innovative Information Technologies for Economy Digitalization (IITED), University of National and World Economy, Sofia, Bulgaria, issue 1, pages 275-281, October.
  6. Kopalle, Praveen K. & Lehmann, Donald R. & Ramachandran, Divya & Wetzels, Ruud, 2025. "Journal of Business Research Publications 1973–2024: Topics, methodological approaches, data, and analyses conducted," Journal of Business Research, Elsevier, vol. 194(C).
  7. Kostyk, Alena & Sheng, Jie, 2023. "VR in customer-centered marketing: Purpose-driven design," Business Horizons, Elsevier, vol. 66(2), pages 225-236.
  8. Evanschitzky, Heiner & Bartikowski, Boris & Baines, Tim & Blut, Markus & Brock, Christian & Kleinlercher, Kristina & Naik, Parikshit & Petit, Olivia & Rudolph, Thomas & Spence, Charles & Velasco, Carl, 2020. "Digital Disruption in Retailing and Beyond," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 4(4), pages 187-204.
  9. Mkedder, Nadjim & Jain, Varsha & Salunke, Parth, 2024. "Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  10. Simoni, Michele & Sorrentino, Annarita & Venturini, Luca, 2025. "Metaverse as content or container? Exploring the future of customer experience in tourism," Technological Forecasting and Social Change, Elsevier, vol. 220(C).
  11. Maaike Ven & Lieve Doucé & Kim Willems & Felitsa Rademakers & Malaika Brengman & Philippine Loupiac, 2025. "Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-25, December.
  12. He, Bei & Alshaghdali, Nourah O. & Ren, Yuheng & Romano, Marco & Cuomo, Maria Teresa, 2025. "Augmenting user experience in the AI-transitioned metaverse: The role of knowledge management in socio-economic inclusion," Technology in Society, Elsevier, vol. 83(C).
  13. Wu, Jin-Feng & Zhang, Zhen & Wu, Yinglu & Tang, Xin-Jie, 2025. "The effectiveness of immersive media in promoting consumer Products: Augmented vs. virtual reality," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  14. Vincenzo Varriale & Antonello Cammarano & Francesca Michelino & Mauro Caputo, 2025. "Critical analysis of the impact of artificial intelligence integration with cutting-edge technologies for production systems," Journal of Intelligent Manufacturing, Springer, vol. 36(1), pages 61-93, January.
  15. Bazi, Saleh & Hajawi, Doa'a, 2025. "Customer inspiration in the metaverse: Antecedents, mechanisms, and outcomes," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  16. Gajendra Liyanaarachchi & Fidan Kurtaliqi & Giampaolo Viglia & Moreno Frau, 2026. "The virtue-value spectrum: Managing ethical and pragmatic tensions in virtual reality retail for consumer wellbeing," Post-Print hal-05345849, HAL.
  17. Russell W. Belk & Daniel Belanche & Carlos Flavián, 2023. "Key concepts in artificial intelligence and technologies 4.0 in services," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 1-9, March.
  18. Juncheng Dai & Fangyu Liu, 2024. "Embracing the digital landscape: enriching the concept of sense of place in the digital age," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-7, December.
  19. Kumar, Aman & Shankar, Amit & Nayal, Preeti, 2024. "Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  20. Muhammad Faique, 2024. "Overview of Immersive Data Visualization: Enhancing Insights and Engagement Through Virtual Reality," International Journal of Innovations in Science & Technology, 50sea, vol. 6(2), pages 593-607, June.
  21. Marrone, Teresa & Cantone, Giuseppe Fabio & Caputo, Francesco & Cantone, Luigi & Aria, Massimo, 2025. "Unpacking dimensions of brand humanization in the Metaverse Era," Technology in Society, Elsevier, vol. 83(C).
  22. Siqi Emily Lu & Brent Moyle & Sacha Reid & Elaine Yang & Biqiang Liu, 2023. "Technology and museum visitor experiences: a four stage model of evolution," Information Technology & Tourism, Springer, vol. 25(2), pages 151-174, June.
  23. Shin, Sunkyung & Park, Joo-Yeun, 2024. "A Study on Metaverse Risks and Risk Perceptions," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302464, International Telecommunications Society (ITS).
  24. Blasco-Arcas, Lorena & Lee, Hsin-Hsuan Meg & Kastanakis, Minas N. & Alcañiz, Mariano & Reyes-Menendez, Ana, 2022. "The role of consumer data in marketing: A research agenda," Journal of Business Research, Elsevier, vol. 146(C), pages 436-452.
  25. Schiopu, Andreea Fortuna & Hornoiu, Remus Ion & Padurean, Ana Mihaela & Nica, Ana-Maria, 2022. "Constrained and virtually traveling? Exploring the effect of travel constraints on intention to use virtual reality in tourism," Technology in Society, Elsevier, vol. 71(C).
  26. Hollebeek, Linda D. & Clark, Moira K. & Andreassen, Tor W. & Sigurdsson, Valdimar & Smith, Dale, 2020. "Virtual reality through the customer journey: Framework and propositions," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  27. Giuseppe Attanasi & Barbara Buljat Raymond & Agnès Festré & Andrea Guido, 2023. "Augmented Reality Technology as a Tool for Promoting Pro-environmental Behavior and Attitudes," GREDEG Working Papers 2023-15, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
  28. Koukopoulos, Anastasios & Vrechopoulos, Adam, 2020. "Integrated Marketing Communications: Pushing the Boundaries through Digital Technologies," MPRA Paper 120853, University Library of Munich, Germany.
  29. Bamberger, Boas & Reinartz, Werner & Ulaga, Wolfgang, 2025. "Navigating the future of B2B marketing: The transformative impact of the industrial metaverse," Journal of Business Research, Elsevier, vol. 188(C).
  30. Luke Butcher & Billy Sung, 2024. "User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 401-414, July.
  31. Mele, Cristina & Hollebeek, Linda D. & Di Bernardo, Irene & Russo Spena, Tiziana, 2025. "Unravelling the customer journey: A conceptual framework and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 211(C).
  32. Francesco Piras, 2024. "A Systematic Literature Review on Technological Innovation in the Wine Tourism Industry: Insights and Perspectives," Sustainability, MDPI, vol. 16(22), pages 1-16, November.
  33. Niu, Yixuan & Feng, Yadi & Li, Bin & Ma, Baolong, 2025. "Shaping consumer purchase and experience with paradoxical marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  34. Kapoor, Vikram & Belk, Russell & Hein, Wendy, 2025. "The role of volitional reconsumption in the lives of gay men living with concealable stigmatized identities," Journal of Business Research, Elsevier, vol. 199(C).
  35. Juite Wang, 2025. "Exploring technological landscape to uncover technological opportunities for immersive technologies in the Metaverse using patent data," Scientometrics, Springer;Akadémiai Kiadó, vol. 130(7), pages 3505-3536, July.
  36. Marie Beck, 2025. "The role of novelty in consumer curiosity by product type [Le rôle de la nouveauté dans la curiosité du consommateur selon le type de produit]," Post-Print hal-05420515, HAL.
  37. Lavoye, Virginie & Petit, Olivia & Tarkiainen, Anssi & Sipilä, Jenni, 2025. "Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow," Journal of Business Research, Elsevier, vol. 196(C).
  38. Soni, Sigma & Arora, Parvinder & Kasilingam, Dharun & Jain, Varsha, 2025. "Digital daydreams: Exploring consumer motivations for engaging with the metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  39. Maksim Godovykh & Carissa Baker & Alan Fyall, 2022. "VR in Tourism: A New Call for Virtual Tourism Experience amid and after the COVID-19 Pandemic," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-11, February.
  40. Rahman, Syed Mahmudur & Chowdhury, Noman H. & Bowden, Jana Lay-Hwa & Carlson, Jamie, 2025. "Metaverse platform attributes and customer experience measurement," Journal of Retailing and Consumer Services, Elsevier, vol. 83(C).
  41. Schultz, Carsten D. & Kumar, Harish, 2024. "ARvolution: Decoding consumer motivation and value dimensions in augmented reality," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  42. Sergio Barta & Raquel Gurrea & Carlos Flavián, 2023. "Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
  43. Christou, Prokopis & Hadjielias, Elias & Simillidou, Aspasia & Kvasova, Olga, 2023. "The use of intelligent automation as a form of digital transformation in tourism: Towards a hybrid experiential offering," Journal of Business Research, Elsevier, vol. 155(PB).
  44. Joel-Edgar, Sian & Chowdhury, Soumyadeb & Nagy, Peter & Ren, Shuang, 2025. "Virtual influencers in social media versus the metaverse: Mind Perception, blame judgements and brand trust," Journal of Business Research, Elsevier, vol. 189(C).
  45. Shin, SunKyung & Park, Jooyeun, 2025. "A study on Metaverse risk factors and user risk perception in South Korea," Telecommunications Policy, Elsevier, vol. 49(3).
  46. Katrin E. Schein & Philipp A. Rauschnabel & Sandra Praxmarer-Carus & Barry J. Babin, 2026. "Unpacking augmentation quality and local presence: Factors that drive effective augmented reality marketing," Journal of the Academy of Marketing Science, Springer, vol. 54(1), pages 49-69, February.
  47. Wang, Xueqin & Chen, Tianyi & Yuen, Kum Fai, 2025. "A synthesised literature review of technology-based services: towards a paradoxical perspective on consumer-technology interactions," Journal of Business Research, Elsevier, vol. 200(C).
  48. Alesanco-Llorente, María & Reinares-Lara, Eva & Pelegrín-Borondo, Jorge & Olarte-Pascual, Cristina, 2023. "Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
  49. Jia, Yue & Mvondo, Gustave Florentin Nkoulou, 2025. "Exploring the adverse effects of the metaverse on users’ psychological well-being and Self-Esteem: A mixed-methods study," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  50. Gong, Taeshik & Park, JungKun, 2023. "Effects of augmented reality technology characteristics on customer citizenship behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  51. Nannan Xi & Juan Chen & Filipe Gama & Marc Riar & Juho Hamari, 2023. "The challenges of entering the metaverse: An experiment on the effect of extended reality on workload," Information Systems Frontiers, Springer, vol. 25(2), pages 659-680, April.
  52. Lin, Kuan-Yu & Huang, Travis K., 2024. "Shopping in the digital world: How augmented reality mobile applications trigger customer engagement," Technology in Society, Elsevier, vol. 77(C).
  53. repec:hal:journl:hal-04133314 is not listed on IDEAS
  54. Pfaff, Alexander & Spann, Martin, 2025. "Augmented reality and spatial fit uncertainty in online retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  55. Aman Sharma & Bhuvanesh Kumar Sharma & Soumya Soni & Soumita Kundu, 2026. "Multisensory engagement: The impact of digital marketing stimuli on in-store shopping experience and repurchase intentions," SN Business & Economics, Springer, vol. 6(2), pages 1-31, February.
  56. Chi Zhang & Douglas W. Vorhies & Wenkai Zhou, 2023. "An integrated model of retail brand equity: the role of consumer shopping experience and shopping value," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 398-413, September.
  57. Lo, Hui-Chiung & Chang, Wen-Jung & Chen, I-Hung, 2026. "From purchase to return: How personalized E-commerce recommendations shape consumer behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  58. Miao, Li & Yang, Fiona X. & Zhang, Qiao & Wang, Kanye Ye, 2025. "Synthetic tourist experience," Annals of Tourism Research, Elsevier, vol. 113(C).
  59. Elisa Mameli & Caroline Scarles & Brigitte Stangl & David Frohlich, 2026. "A comprehensive framework for phygital tourism experiences: bridging academic insights and industry practices across sectors," Information Technology & Tourism, Springer, vol. 28(1), pages 1-31, June.
  60. Ricardo Correia & Tássila Lima & Raquel Meneses, 2025. "Navigating tomorrow’s wallet: unveiling the distinctive financial journeys across generations," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 30(2), pages 1-17, June.
  61. Mohamed Daassi & Sana Debbabi, 2021. "Intention to reuse AR-based apps: The combined role of the sense of immersion, product presence and perceived realism," Post-Print hal-03372420, HAL.
  62. Kenneth Kaunda & John Kuria Thuo & Evans Kwendo, 2023. "The impact of interactive marketing on the marketing performance of micro, small, and medium-sized enterprises (MSEs) in the Nyanza region of Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(4), pages 88-95, June.
  63. Alexandra Youssofi & Florence Jeannot & Eline Jongmans & Maud Dampérat, 2023. "Designing the digitalized guest experience: A comprehensive framework and research agenda," Post-Print halshs-04316014, HAL.
  64. Xiong, Yangchun & Lam, Hugo K.S. & Karimi, Sahar, 2024. "The effect of virtual reality-enabled manufacturing practices on production efficiency," International Journal of Production Economics, Elsevier, vol. 274(C).
  65. Felicitas Stein & João Guerreiro & Sandra Maria Correia Loureiro & Mariana Berga Rodrigues, 2025. "Leveling up coolness: how VR gamification drives experiential values," Journal of Brand Management, Palgrave Macmillan, vol. 32(5), pages 438-457, September.
  66. Jung, Yoonhyuk & Nam, Jinyoung & Choi, Hanbyul & Park, Jonghwa, 2025. "Deciphering the determinants: What guides creators in choosing their metaverse platforms?," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  67. Lim, Weng Marc & Kumar, Satish & Donthu, Naveen, 2024. "How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research," Journal of Business Research, Elsevier, vol. 182(C).
  68. Arghashi, Vahideh & Yuksel, Cenk Arsun, 2022. "Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  69. Saleem, Tayyaba & Talpur, Qurat-ul-ain & Ishaq, Muhammad Ishtiaq & Raza, Ali & Junaid, Muhammad, 2024. "Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  70. Batat, Wided, 2024. "Phygital customer experience in the metaverse: A study of consumer sensory perception of sight, touch, sound, scent, and taste," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  71. Maggie Scordel & Florence Jacob, 2023. "The interest of an innovative methology based on customized video scenario to study the mobile in store experience and the programatic advertising," Post-Print hal-04437009, HAL.
  72. Federica Pascucci & Elisabetta Savelli & Giacomo Gistri, 2023. "How digital technologies reshape marketing: evidence from a qualitative investigation," Italian Journal of Marketing, Springer, vol. 2023(1), pages 27-58, March.
  73. Liyanaarachchi, Gajendra & Kurtaliqi, Fidan & Viglia, Giampaolo & Frau, Moreno, 2026. "The virtue-value spectrum: Managing ethical and pragmatic tensions in virtual reality retail for consumer wellbeing," Journal of Business Research, Elsevier, vol. 203(C).
  74. Reiter, Alan & Yildiz, Hélène & Mouline, Jean-Pierre & Vrontis, Demetris & Al-Kwifi, Osama S., 2025. "Convergence of reality and Virtuality: How virtual realism transforms player experience and behavior in virtual reality massively multiplayer Online games," Journal of Business Research, Elsevier, vol. 199(C).
  75. Wu, Wei & Wang, Sihang & Ding, Guanqi & Mo, Jinfei, 2023. "Elucidating trust-building sources in social shopping: A consumer cognitive and emotional trust perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  76. Reeti AGARWAL & Shalini SRIVASTAVA & Santosh SOOD & Ankit MEHROTRA, 2024. "A Social Identity Theory Approach To Customer Engagement: The Influence Of Augmented Reality Face-Filter Applications Usage," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 16(3), pages 5-18, September.
  77. D. Mladenovic & E. Ismagilova & R. Filieri & Y. Dwivedi, 2024. "MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse," Post-Print hal-04582457, HAL.
  78. Sadamali Jayawardena, Nirma & Thaichon, Park & Quach, Sara & Razzaq, Ali & Behl, Abhishek, 2023. "‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’," Journal of Business Research, Elsevier, vol. 160(C).
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.