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A Systematic Literature Review on Technological Innovation in the Wine Tourism Industry: Insights and Perspectives

Author

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  • Francesco Piras

    (Department of Agriculture Sciences, University of Sassari, Viale Italia 39/a, 07100 Sassari, Italy)

Abstract

This study comprises a systematic literature review of 68 articles published between 2010 and 2024, identifying and coherently grouping the wine tourism sector’s adoption of technological innovation practices. The articles were analyzed using a framework developed from the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). The selection criteria included peer-reviewed, full-length articles in English emphasizing technological innovations in the wine tourism sector. The results highlight several key trends in technological innovation applied to wine tourism. The innovations were categorized into five areas: digital marketing and promotion, sustainability and innovation, immersive technologies (AR/VR), e-commerce and distribution models, and smart technologies for winery management. The review reveals a growing interest in digital marketing and immersive technologies in promoting wine tourism through digital platforms and creating engaging tourist experiences through virtual and augmented reality. The review focuses only on peer-reviewed studies published in English, which may limit its global scope. Books and non-peer-reviewed articles may have introduced further developments in technological innovation that are not captured in this review. This study is a post-COVID-19 review of technological innovation in wine tourism. The findings provide significant implications for researchers and policymakers, suggesting future research areas and offering insights on how public funds can support wine tourism’s digital transformation and sustainability

Suggested Citation

  • Francesco Piras, 2024. "A Systematic Literature Review on Technological Innovation in the Wine Tourism Industry: Insights and Perspectives," Sustainability, MDPI, vol. 16(22), pages 1-16, November.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:22:p:9997-:d:1522264
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    References listed on IDEAS

    as
    1. Dimitris Karagiannis & Theodore Metaxas, 2020. "Sustainable Wine Tourism Development: Case Studies from the Greek Region of Peloponnese," Sustainability, MDPI, vol. 12(12), pages 1-16, June.
    2. Tan Vo-Thanh & Valentina Kirova, 2018. "Wine tourism experience: A netnography study," Post-Print hal-02544984, HAL.
    3. Flavián, Carlos & Ibáñez-Sánchez, Sergio & Orús, Carlos, 2019. "The impact of virtual, augmented and mixed reality technologies on the customer experience," Journal of Business Research, Elsevier, vol. 100(C), pages 547-560.
    4. Vo Thanh, Tan & Kirova, Valentina, 2018. "Wine tourism experience: A netnography study," Journal of Business Research, Elsevier, vol. 83(C), pages 30-37.
    5. Cristiana Vîlcea & Mihaela Licurici & Liliana Popescu, 2024. "The Role of Websites in Promoting Wine Tourism: An Evaluation of Romanian Wineries," Sustainability, MDPI, vol. 16(15), pages 1-21, July.
    6. David Moher & Alessandro Liberati & Jennifer Tetzlaff & Douglas G Altman & The PRISMA Group, 2009. "Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement," PLOS Medicine, Public Library of Science, vol. 6(7), pages 1-6, July.
    7. Alessandro Liberati & Douglas G Altman & Jennifer Tetzlaff & Cynthia Mulrow & Peter C Gøtzsche & John P A Ioannidis & Mike Clarke & P J Devereaux & Jos Kleijnen & David Moher, 2009. "The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration," PLOS Medicine, Public Library of Science, vol. 6(7), pages 1-28, July.
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    Cited by:

    1. Pedro Antonio Martín-Cervantes & Parisa Ziarati & Pablo de Frutos Madrazo & Iza Gigauri, 2025. "Digital Marketing as a Driver of Change Towards the Circular Economy," Sustainability, MDPI, vol. 17(11), pages 1-24, June.
    2. Fatih Ercan & Kürşad Sayın & Taner Dalgın & Kansu Gençer, 2025. "A Bibliometric and Systematic Review of Publications on Augmented Reality in Sustainable Tourism," Sustainability, MDPI, vol. 17(4), pages 1-28, February.
    3. Fatheia Ibrahim & Serdal Işiktaş & Ayşem Çelebi, 2025. "Strategic Customer Insights: Leveraging Online Reviews for Service Enhancement in Wine Tourism," Sustainability, MDPI, vol. 17(9), pages 1-20, April.

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