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Wine tourism experience: A netnography study

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  • Vo Thanh, Tan
  • Kirova, Valentina

Abstract

Wine tourism is a growing activity, contributing to the economic development of wine regions. The main objective of this study is to thoroughly examine the wine tourism experience using the experience economy model (4Es). Netnography was selected as a research method. This study considers 825 original reviews posted on TripAdvisor by tourists who visited Cognac (France). The results show that the experiences are globally positive. Among the four dimensions of the conceptual framework, the experiences related to education and entertainment dimensions are predominant. Theoretically, the 4Es model related to the wine tourism experience has been enriched. Furthermore, the research highlights the relevance of the holistic analysis and “sweet spot” concept of the 4Es model. From a managerial perspective, the absorption side of the experience - either active or passive requires reinforcement by an immersive experience to offer a “sweet spot” to potential visitors.

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  • Vo Thanh, Tan & Kirova, Valentina, 2018. "Wine tourism experience: A netnography study," Journal of Business Research, Elsevier, vol. 83(C), pages 30-37.
    • Handle: RePEc:eee:jbrese:v:83:y:2018:i:c:p:30-37
    DOI: 10.1016/j.jbusres.2017.10.008
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    Cited by:

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    8. Torres, Juan Pablo & Barrera, Jose Ignacio & Kunc, Martin & Charters, Steve, 2021. "The dynamics of wine tourism adoption in Chile," Journal of Business Research, Elsevier, vol. 127(C), pages 474-485.
    9. Mariana Carvalho & Elisabeth Kastenholz & Maria João Carneiro, 2021. "Pairing Co-Creation with Food and Wine Experiences—A Holistic Perspective of Tourist Experiences in Dão, a Portuguese Wine Region," Sustainability, MDPI, vol. 13(23), pages 1-25, December.
    10. Guillermo Vázquez Vicente & Victor Martín Barroso & Francisco José Blanco Jiménez, 2021. "Sustainable Tourism, Economic Growth and Employment—The Case of the Wine Routes of Spain," Sustainability, MDPI, vol. 13(13), pages 1-17, June.
    11. Melewar, T.C. & Skinner, Heather, 2020. "Territorial brand management: Beer, authenticity, and sense of place," Journal of Business Research, Elsevier, vol. 116(C), pages 680-689.
    12. Mihail Ovidiu Tănase & Răzvan Dina & Florin-Lucian Isac & Sergiu Rusu & Puiu Nistoreanu & Cosmin Nicolae Mirea, 2022. "Romanian Wine Tourism—A Paved Road or a Footpath in Rural Tourism?," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
    13. María Andrade-Suárez & Iria Caamaño-Franco, 2020. "The Relationship between Industrial Heritage, Wine Tourism, and Sustainability: A Case of Local Community Perspective," Sustainability, MDPI, vol. 12(18), pages 1-21, September.
    14. Rangson Chirakranont & Sirijit Sunanta, 2021. "Applications of Experience Economy in Craft Beer Tourism: A Case Study in Thailand’s Context," Sustainability, MDPI, vol. 13(18), pages 1-23, September.
    15. Claudio Bellia & Pietro Columba & Marzia Ingrassia, 2022. "The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study," Agriculture, MDPI, vol. 12(6), pages 1-32, June.
    16. Borowiecki, Karol Jan & Pedersen, Maja U. & Mitchell, Sara Beth, 2023. "Using big data to measure cultural tourism in Europe with unprecedented precision," Discussion Papers on Economics 5/2023, University of Southern Denmark, Department of Economics.
    17. Coralie Haller & Daria Plotkina & Tan Vo-Thanh, 2021. "Social Media Use of Small Wineries in Alsace: Resources and Motivations Analysis," Sustainability, MDPI, vol. 13(15), pages 1-14, July.
    18. Ehm Laura, 2023. "Wine tourism experiences: A collaborative approach to implementing customer-centric offerings," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 15(3), pages 239-250, October.
    19. Georgios Angelakis & Yari Vecchio & Christos Lemonakis & Georgios Atsalakis & Constantin Zopounidis & Konstadinos Mattas, 2023. "Exploring the Behavioral Intentions of Food Tourists Who Visit Crete," Sustainability, MDPI, vol. 15(11), pages 1-18, June.
    20. Vo-Thanh, Tan & Zaman, Mustafeed & Hasan, Rajibul & Rather, Raouf Ahmad & Lombardi, Rosa & Secundo, Giustina, 2021. "How a mobile app can become a catalyst for sustainable social business: The case of Too Good To Go," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    21. Mariana Carvalho & Elisabeth Kastenholz & Maria João Carneiro, 2021. "Interaction as a Central Element of Co-Creative Wine Tourism Experiences—Evidence from Bairrada , a Portuguese Wine-Producing Region," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    22. Zaman, Mustafeed & Vo-Thanh, Tan & Nguyen, Chi T.K. & Hasan, Rajibul & Akter, Shahriar & Mariani, Marcello & Hikkerova, Lubica, 2023. "Motives for posting fake reviews: Evidence from a cross-cultural comparison," Journal of Business Research, Elsevier, vol. 154(C).
    23. Manthiou, Aikaterini & Klaus, Phil, 2022. "The interplaying factors of the robotic tourism experience: The customer journey's touchpoints, context, and qualities," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
    24. José Antonio Cava Jiménez & María Genoveva Millán Vázquez de la Torre & Ricardo Hernández Rojas, 2019. "Analysis of the Tourism Demand for Iberian Ham Routes in Andalusia (Southern Spain): Tourist Profile," Sustainability, MDPI, vol. 11(16), pages 1-21, August.
    25. Jung, Timothy Hyungsoo & Bae, Sujin & Moorhouse, Natasha & Kwon, Ohbyung, 2021. "The impact of user perceptions of AR on purchase intention of location-based AR navigation systems," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

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