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Stories and design in tourism

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  • Moscardo, Gianna

Abstract

The aim of this paper is to explore the use of stories as a concept to guide the design of various dimensions of tourism and tourist experience. After reviewing this wider social science literature on the important roles that stories play in human experience, the paper examines the main themes relevant to stories and tourist experience emerging from existing tourism research. An overall conceptual framework for stories and storytelling in tourism is then described. While the main focus of the paper is on the design of tourist experience opportunities and destination promotion, applications related to the use of stories in other aspects of tourism are suggested.

Suggested Citation

  • Moscardo, Gianna, 2020. "Stories and design in tourism," Annals of Tourism Research, Elsevier, vol. 83(C).
    • Handle: RePEc:eee:anture:v:83:y:2020:i:c:s0160738320300943
    DOI: 10.1016/j.annals.2020.102950
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    References listed on IDEAS

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    Cited by:

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    2. Tamara Lukić & Tatjana Pivac & Marija Cimbaljević & Bojan Đerčan & Milka Bubalo Živković & Snežana Besermenji & Ivana Penjišević & Rajko Golić, 2021. "Sustainability of Underground Heritage; The Example of the Military Galleries of the Petrovaradin Fortress in Novi Sad, Serbia," Sustainability, MDPI, vol. 13(20), pages 1-24, October.
    3. Ulrika Persson-Fischer & Shuangqi Liu, 2021. "What Is Interdisciplinarity in the Study of Sustainable Destination Development?," Sustainability, MDPI, vol. 13(7), pages 1-28, March.
    4. Catherine McTeigue & Claudia Sanchez & Edson Santos & Cicero Eduardo Walter & Manuel Au-Yong-Oliveira, 2021. "A Strategy for Tourism Growth, Rebound, and Revival: Promoting Portugal as a Destination Post-COVID-19," Sustainability, MDPI, vol. 13(22), pages 1-19, November.
    5. Zhang, Huihui & Zach, Florian J. & Xiang, Zheng, 2023. "Design standardization by Airbnb multi-unit hosts," Annals of Tourism Research, Elsevier, vol. 98(C).
    6. Moayerian, Neda & McGehee, Nancy G. & Stephenson, Max O., 2022. "Community cultural development: Exploring the connections between collective art making, capacity building and sustainable community-based tourism," Annals of Tourism Research, Elsevier, vol. 93(C).
    7. Wenkun Zhang & Yanan Wang, 2023. "An empirical study of the impact of metaverse storytelling on intentions to visit," Information Technology & Tourism, Springer, vol. 25(3), pages 411-432, September.

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